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McDonald’s® Packaging

McDonald’s® Packaging | Geography Education | Scoop.it
Seth Dixon's insight:

The packaging on the McDonald's fry box states, "Why are our fries the gold standard? Because only a select number of potato varieties make the cut. I'm lovin' it®"  This is a message is primarily aimed at millions of individual consumers.  As geographers who analyze systems, we can look at this message for meaning beyond taste and quality control in how it affect both urban and rural places.  Given that McDonald's is the United States' largest purchaser of potatoes, what are the economic and agricultural implications for their fry selection on the market(s)?  How does this impact farmers, consumers, competitors and other groups?   

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Shelby Porter's curator insight, November 4, 2013 10:34 AM

It is sad that so much foods gets wasted all the time because it doesn't look appealing to buyers. Just because some potaoe is shaped funny or is a little darker or lighter than what is considered "normal", it is thrown away. To me, that is ridiculous when so many people are starving around the world. Or that these imperfect foods are given to animals for consumption. Why is it acceptable to animals to eat bad food when we are going to eat those animals? Somewhere down the line of history, the way we view food has been changed and not for the better. If we want to be able to sustain ourselves and this world for many more centuries, we need to revalute how we look at food. 

Courtney Burns's curator insight, November 7, 2013 9:58 AM

I have eaten McDonalds fries and bunch of times and never thought about what 'golden standard" actually meant. McDonalds like it says in the article is one of the top potoate buyers in the world. I'm sure most other fast food places aren' too far behind. However since McDonalds is one of the top buyers of potatoes farmers much make sure they produce enough of the potatoes that McDonalds sells. However it doesn't stop there. Not only do farmers have to produce enough potatoes, but they have to produce quality potatoes. All of McDonalds fries look exactly the same. You never really get a french fry that looks extremely different. That is done on purpose. McDonalds only purchases potatoes that meet their "golden standard". This makes you think how much goes to watste. Farmers are probably discarding "bad" potatoes all the time that don't meet the "golden standard". Does it really matter what the fries look like, if they taste the same? There are people in the world who are hungry, yet we waste food like this all the time. I really don't think it is that big of a deal if not every french fry looks exactly the same. We should make an attempt at trying to limit our food waste. 

Kenny Dominguez's curator insight, November 29, 2013 5:42 PM

Fries are the essential food that everyone enjoys in the world. But it is a good thing because if a potato has a growth defect probably that would affect someone and that is a law suit waiting to happen. In the United States people love suing for anything that they could probably win and receive money. The fries are delicious but they are so fattening that could really effect people if they have any issues with there health. 

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Curated by Seth Dixon