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"The Farmer"

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to ge...
Seth Dixon's insight:

This Super Bowl commercial for trucks also doubles as a tribute to a rural America of yesteryear in general, and for farmers more specifically.  While some may object to the overtly religious references of video, I feel that it reflects the cultural ethos of the Midwest, but more importantly, the market research shows that this religious appeal would resonate with the truck-purchasing demographic that this commercial is trying to influence.  This commercial was cleverly critiqued in this video, "See God made a (Latino) Farmer" and in this irreverant parody.  


Tags: agriculture, labor, rural, unit 5 agriculture.

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Ann-Laure Liéval's curator insight, February 6, 2013 1:04 PM

Religion et société aux EU: un document introductif pour le chapitre, pub du Superbowl 2013, à destination d'un public ciblé... 

Geography Education
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Curated by Seth Dixon