The viral hit isn't a fluke. South Korea has been cultivating a global music business for decades.
You may already know that I've been fascinating watching the cultural diffusion of Gangnam Style throughout the world as mentioned previously. This NPR podcast looks at the economic infrastructure of the South Korean music industry that explains in greater detail how this video went viral. The distribution of this video is dependent in part on the technological sophistication and economic strategies of South Korea to associate their brands with cultural cachet.