La Tomatina is a festival that is held in the Valencian town of Bunol, located inland from the Mediterranean Sea, that brings together thousands of people for one big tomato fight – purely for fun!
La Tomatina is a cultural festival in Spain that is world renowned for it's exuberance and playfulness. This gallery of 26 images shows some of the dynamism and appeal to this extraordinary event where more than 40,000 people engage in the world's largest foof fight using upwards of 100 tons of tomatoes in the yearly food fight known as 'La Tomatina.'
Notice the signs for storing backpacks and luggage that are now pastered with tomatoes on the store in the background of the image. These hastily-composed, informal signs are written in three languages (Spanish, English and Japanese). What does this tell us about the festival? Also, notice how the comments section revolves around the concepts of waste, poverty and consumption.