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McDonald's Goes Vegetarian — In India

McDonald's Goes Vegetarian — In India | Geography Education | Scoop.it
McDonald's plans to open the first in a series of all-vegetarian restaurants in India next year. But rest assured, in most locations around the world, meat will stay on the menu.


Many of the most successful global companies or brands use highly regional variations that are attuned to local cultural norms and customs.  The McAloo Tikki burger— which uses a spicy, fried potato-based patty — is the Indian McDonald's top seller.


Questions to ponder: What are the forces that lead towards an accelaration of human connectivity around the globe?  What are the postive impacts of this increased connectivity?  What are some negative impacts?  Are these impacts the same in all places?  Explain. 


Tags: Globalization, food, culture, unit 3 culture and SouthAsia.

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Joseph Thacker 's curator insight, April 14, 8:21 PM

I believe this is a wise decision by McDonald's to adjust their menu for the people of India who are vegetarian. India's population is over one billion now; many of those people are vegetarian. McDonald's is one of the world's most successful fast food chains and they have a chance to lure millions of new customers into their restaurant. This is a great example of a global company making small changes in order to attract people with specific customs and cultural norms. 

Paige Therien's curator insight, April 24, 9:49 AM

When one thinks about huge brands like McDonalds, very specific food items may come to mind.  These items, like the Big Mac in the United States and other select countries, are very iconic in terms of representation to its consumers and competitors.  However, traveling to a different country would expose one to the fact that the cuisine at a restaurant owned by the same company may be quite different.  McDonalds is a master at globalization because they have created a huge reputation and have a lot of power in the global market.  At the same time, they have tuned in to the local cultures and their values and traditions.  In places like India, this is very neccesary if McDonalds is to maintain a strong market there because a large portion of the population is vegetarian.  Not only would they not enjoy eating a Big Mac, they may be insulted by its presence on the menu and feel generally ignored by the company in terms of their traditions and beliefs.

Tracy Galvin's curator insight, April 29, 3:20 PM

I am impressed that McDonald's knows their clientele so well! This is a company that will last since it is very globally conscious and therefore can open a restaurant in any country.

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