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TED Talks HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why?
This video highlights why some well-intending NGOs with excellent plans for the developing world don't have the impact they are hoping for. Cultural barriers to diffusion abound and finding a way to make your idea resonate with your target audience takes some preparation. This also addresses some important demographic and health-related issues, so the clip could be used in a variety of places within the curriculum. FYI: this clip briefly shows some steamy condom ads.
Via Seth Dixon
Marketing is not something I would have thought about when trying to get people in the Kongo to use condoms. Her research into the brands they use and why may save many lives.
I was surprised actually that it took this long for someone to think of this, given the fact that the AIDS crisis in Africa is practically a pandemic.However it is a good idea that someone had finally started to do something about it.