BANANA prices are falling – they’re now selling for under $8/kg.
You can probably hear the collective sigh of relief being breathed by mums around the country.
That school lunch staple is back on the shopping list – Praise be to the Lunchbox God.
New research by Nielsen Australia shows that when banana prices soared in the aftermath of Cyclone Yasi, banana household penetration fell from around 70 -75 per cent to as low as 20-25 per cent.
What that means in normal English is that usually 75 per cent of households buy bananas but when the price/kg rose to $15 because the cyclone wiped out most of the North Queensland plantations, only 25per cent of Australia households bought them.
We’re a fickle customer and we decided to buy other fruit instead – strawberries, apples, pears, oranges and grapes were the big winners … apparently.
Lately I’ve spent many hours thinking about the price of fruit and veg … I’m married to a vegetable farmer so it affects our household budget a bit more than usual.
After my many hours of reflection what I can’t understand is why we – as a nation – are so price sensitive when it comes to our fresh produce?
Why do we stop buying certain fruit and veg when the price gets a bit higher than normal, yet we think nothing of blowing $20 at the local fast food joint?
Do you know the average price of a pack of Tim Tams? What did that Big Mac cost you last week? How much was that can of coke you bought yesterday?
Nope, didn’t think you’d know. So why then can we regurgitate the weekly fruit and vegetable prices with very little effort.
Onions are selling for $4.99/kg – daylight robbery.