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4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner

4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner | Location Based Marketing | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.

Via Debra Askanase
SocialEvolutionism's insight:

Four crucial points that require full attention to have Facebook marketing strategy in place whether you are a novice or A Pro.

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Debra Askanase's curator insight, July 8, 2013 10:07 AM

Love the Facebook Editorial Calendar and the Social Media Activity Calendar. The second, the activity calendar, is great for not getting "sucked in" to social media time wasting.

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Shopping Habits of Tech-Savvy Brits are changing fast

Shopping Habits of Tech-Savvy Brits are changing fast | Location Based Marketing | Scoop.it
Shopping Habits of Tech-Savvy Brits are changing fast
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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Location Based Marketing | Scoop.it
Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes ba
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Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop | Location Based Marketing | Scoop.it

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.


Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.


"The purchase funnel is officially dead," proclaimed Jerry Dischler, vp of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere....


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Jeff Domansky's curator insight, May 5, 2:40 PM

It's official. Mobile is now the majority in searches.

Emilio Ruano's curator insight, May 5, 7:36 PM

Well, any argument is solved by a simple search now. 

It's actually great how quickly the technology and humans are adapting to new hardware.

 

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37 Elements Of User Engagement – UX, Conversions, Loyalty

37 Elements Of User Engagement – UX, Conversions, Loyalty | Location Based Marketing | Scoop.it

Users love to return to their favorite websites. Often.

They especially love them when they feel a connection to the design, the community and the owner.

In this article you'll find winning elements for a website to engage its users, improve UX, create loyalty from new visitors, and turn them into leads — or conversions.


Via Kamal Bennani
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Marco Favero's curator insight, April 11, 5:58 PM

aggiungi la tua intuizione ...

Mariana Veiga's curator insight, April 13, 8:58 AM
Teste
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Mobile Friendly Algorithm Update

Mobile Friendly Algorithm Update | Location Based Marketing | Scoop.it
With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot on every webmasters mind.

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:50 PM

Sounds like having a mobile friendly website that loads fast will determine if your site shows up on page 1 or page 101 in the SERPs

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5 Mobile Tips to Keep You at the Top of the Rankings

5 Mobile Tips to Keep You at the Top of the Rankings | Location Based Marketing | Scoop.it

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.


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Carlene Kelsey's curator insight, February 25, 9:13 AM

Mobile is as important as ever!

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org

Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org | Location Based Marketing | Scoop.it

Walmart and Walgreens are using apps to make personalized offers to shoppers right as they’re in the store. The apps also keep track of past purchases, brand preferences and where people like to shop.

 

Starbucks has a wildly successful mobile payments app that saves coffee drinkers money while giving them great offers they really want on — surprise! — coffee. You probably have other brands and programs on your own phone. And you’ll notice that besides being direct and easy to use, they all rely on — and even revel in — data....


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Jeff Domansky's curator insight, February 9, 12:58 AM

Loyalty programs have been incredibly enduring and here's how mobile is changing the industry.

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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | Location Based Marketing | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration

Via Brian Yanish - MarketingHits.com, Lauren Moss
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Marco Favero's curator insight, January 24, 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.
Nedko Aldev's curator insight, March 5, 4:26 AM

 

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10 New Social Media Apps to Watch for 2015

10 New Social Media Apps to Watch for 2015 | Location Based Marketing | Scoop.it
Social media and mobile are still growing segments in the tech world. New apps for social media lovers who are on the go are being created all the time. Here are a10 new social media apps to watch in the New Year.
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WHICH 50 : Mobile now accounts for 30% of global ecommerce

WHICH 50 : Mobile now accounts for 30% of global ecommerce | Location Based Marketing | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.

 

The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.

 

And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....


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Jeff Domansky's curator insight, December 18, 2014 2:46 AM

Consumers have moved past mobile research to mobile purchase and the trend is accelerating.

Ken Braun's curator insight, December 18, 2014 3:27 PM

Studies show there is a growing trend of all eCommerce coming from mobile at a percent of 30 % with future predictions of up to 50%

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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Location Based Marketing | Scoop.it

Are the majority of your Twitter followers using a mobile device?

Do you want to optimize your Twitter profile for mobile views?

Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.

In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users.


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2015 Mobile/Location-Based Marketing Predictions From 10 Experts

2015 Mobile/Location-Based Marketing Predictions From 10 Experts | Location Based Marketing | Scoop.it
What's in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.

Via Veronica Penzo
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Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO | Location Based Marketing | Scoop.it
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.
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How Mobile Commerce Is Changing the Way We Shop

How Mobile Commerce Is Changing the Way We Shop | Location Based Marketing | Scoop.it
Mobile commerce keeps growing at lightning speed. What can we expect in the near future, and how can you prepare?
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Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google | Location Based Marketing | Scoop.it

In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices.

 

When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV.

 

To them, mobile isn't the second or third screen. It's the first.In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are....


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Jeff Domansky's curator insight, June 1, 10:03 AM

Research says: video rocks

Reyne Makers's curator insight, June 19, 8:42 AM

#Reynemakers

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In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos

In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos | Location Based Marketing | Scoop.it

While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist.

 

In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....


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Jeff Domansky's curator insight, April 9, 10:54 AM

Want to reach those moving targets - mobile consumers? This research will help you understand them better. Recommended reading. 9 /10

Craft Nation's curator insight, April 9, 2:03 PM

and what do they do with their phones at a liquor store

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Mobile ad spending to hit $100B in 2016 and become the biggest digital ad market | VentureBeat | Mobile | by Dean Takahashi

Mobile ad spending to hit $100B in 2016 and become the biggest digital ad market | VentureBeat | Mobile | by Dean Takahashi | Location Based Marketing | Scoop.it
Mobile ads will grow 400 percent from 2013 to 2016.
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Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution

Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution | Location Based Marketing | Scoop.it

According to research based on an analysis of more than 100,000 e-commerce stores, 50.3% of the traffic in virtual shops are from mobile devices (being 40.3% from mobile phones and 10% from tablets) and only 49.7% from computers.

 

It may sound crazy, but the fact is that mobile commerce is already a reality. Also according to research, the Google search traffic comprised 18% of traffic from computers and only 12% for mobile phones.

 

These data seem to show that computers are being used for research products, while mobile devices for spontaneous purchases, which are instigated from Social Media, Email Marketing and SMS Marketing. The increase in purchases on mobile devices also brings another exciting trend, which we are calling “always buying”....


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Jeff Domansky's curator insight, March 2, 2:05 AM

The majority of online shopping is now coming from mobile. It's a powerful new force for retailers some càll "always buying."

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Location based mobile marketing

Location based mobile marketing | Location Based Marketing | Scoop.it

Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.

 

According to Greg Stuart, CEO of the Mobile Marketing Association,  “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.

 

According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....


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Jeff Domansky's curator insight, February 24, 2:09 AM

Mobile marketing is making a move in most online strategies.

Nedko Aldev's curator insight, February 25, 2:47 AM

 

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Towards a Mobile-Centric Social Media World

Towards a Mobile-Centric Social Media World | Location Based Marketing | Scoop.it
With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.
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2015: Mobile Marketing Strategies for Beginners

2015: Mobile Marketing Strategies for Beginners | Location Based Marketing | Scoop.it

When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...


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Jeff Domansky's curator insight, January 15, 10:49 AM
Here's a great starting point for small business to introduce mobile marketing into their business promotion. Neha Lad shares excellent tips.
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42 Mobile Landing Page Optimization Tips

42 Mobile Landing Page Optimization Tips | Location Based Marketing | Scoop.it
Get 42 mobile landing page optimization tips to increase your revenues. By 2016, mobile search is expected to make $3.2 billion in revenue compared to desktop’s $10.2 billion.
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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Location Based Marketing | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

 

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....


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Jeff Domansky's curator insight, December 18, 2014 2:32 AM

Nicole Kohler shows how to do it better on Twitter. A useful overview.

Dean Ryan G. Martin's curator insight, December 18, 2014 4:35 AM

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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Predictions: Top ten mobile trends for 2015

Predictions: Top ten mobile trends for 2015 | Location Based Marketing | Scoop.it
It takes a brave man to make technology predictions in this day and age. Well, never one to shirk a challenge, I’ve been looking into my crystal ball, and with 2015 looming large, I’m putting my head above the parapet to make my top ten mobile predictions for the next 12 months.

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17 Testing Tools for Mobile UX

17 Testing Tools for Mobile UX | Location Based Marketing | Scoop.it
Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app.
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