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4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner

4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner | Location Based Marketing | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.

Via Debra Askanase
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Four crucial points that require full attention to have Facebook marketing strategy in place whether you are a novice or A Pro.

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Debra Askanase's curator insight, July 8, 2013 10:07 AM

Love the Facebook Editorial Calendar and the Social Media Activity Calendar. The second, the activity calendar, is great for not getting "sucked in" to social media time wasting.

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Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution

Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution | Location Based Marketing | Scoop.it

According to research based on an analysis of more than 100,000 e-commerce stores, 50.3% of the traffic in virtual shops are from mobile devices (being 40.3% from mobile phones and 10% from tablets) and only 49.7% from computers.

 

It may sound crazy, but the fact is that mobile commerce is already a reality. Also according to research, the Google search traffic comprised 18% of traffic from computers and only 12% for mobile phones.

 

These data seem to show that computers are being used for research products, while mobile devices for spontaneous purchases, which are instigated from Social Media, Email Marketing and SMS Marketing. The increase in purchases on mobile devices also brings another exciting trend, which we are calling “always buying”....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2:05 AM

The majority of online shopping is now coming from mobile. It's a powerful new force for retailers some càll "always buying."

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Location based mobile marketing

Location based mobile marketing | Location Based Marketing | Scoop.it

Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.

 

According to Greg Stuart, CEO of the Mobile Marketing Association,  “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.

 

According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2:09 AM

Mobile marketing is making a move in most online strategies.

Nedko Aldev's curator insight, February 25, 2:47 AM

 

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Towards a Mobile-Centric Social Media World

Towards a Mobile-Centric Social Media World | Location Based Marketing | Scoop.it
With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.
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2015: Mobile Marketing Strategies for Beginners

2015: Mobile Marketing Strategies for Beginners | Location Based Marketing | Scoop.it

When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...


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Jeff Domansky's curator insight, January 15, 10:49 AM
Here's a great starting point for small business to introduce mobile marketing into their business promotion. Neha Lad shares excellent tips.
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42 Mobile Landing Page Optimization Tips

42 Mobile Landing Page Optimization Tips | Location Based Marketing | Scoop.it
Get 42 mobile landing page optimization tips to increase your revenues. By 2016, mobile search is expected to make $3.2 billion in revenue compared to desktop’s $10.2 billion.
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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Location Based Marketing | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

 

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....


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Jeff Domansky's curator insight, December 18, 2014 2:32 AM

Nicole Kohler shows how to do it better on Twitter. A useful overview.

Dean Ryan G. Martin's curator insight, December 18, 2014 4:35 AM

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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Predictions: Top ten mobile trends for 2015

Predictions: Top ten mobile trends for 2015 | Location Based Marketing | Scoop.it
It takes a brave man to make technology predictions in this day and age. Well, never one to shirk a challenge, I’ve been looking into my crystal ball, and with 2015 looming large, I’m putting my head above the parapet to make my top ten mobile predictions for the next 12 months.

Via Veronica Penzo
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17 Testing Tools for Mobile UX

17 Testing Tools for Mobile UX | Location Based Marketing | Scoop.it
Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app.
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10 Key Mobile/Location-Based Stats That Marketers Need

10 Key Mobile/Location-Based Stats That Marketers Need | Location Based Marketing | Scoop.it
Wondering what's on the horizon for location-based mobile marketing? Contributor Aaron Strout discusses recent key trends.
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91% of shoppers to make mobile purchase this holiday

91% of shoppers to make mobile purchase this holiday | Location Based Marketing | Scoop.it

Mobile apps are expected to drive holiday sales as increasing numbers of shoppers expect to make purchases on a mobile app.In fact, 54 percent of app users plan to do at least half of their holiday shopping on a mobile app, via smartphone or tablet, according to new data from Artisan Research.In a survey of 500 consumers, 94 percent of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91 percent intend to buy items from a mobile device this holiday season....


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Jeff Domansky's curator insight, November 7, 2014 10:22 AM

The mobile impact on consumer buying is huge and marketing is moving quickly in that direction.

Jan Wallen's curator insight, November 7, 2014 11:37 AM

The holidays are almost upon us -- is your marketing ready? 

AnointedMediaEv's curator insight, November 7, 2014 11:53 AM

Good info.

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12 Things You Can Do Today to Get Your Mobile Strategy off the Ground

12 Things You Can Do Today to Get Your Mobile Strategy off the Ground | Location Based Marketing | Scoop.it
So, in an attempt to address the knowing-versus-doing gap, we’ll analyze 13 things you can do to adopt a powerful mobile strategy with little effort.
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Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business

Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business | Location Based Marketing | Scoop.it
Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus.
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Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Is Social Media the Right Place to Spend Your Digital Marketing Dollars? | Location Based Marketing | Scoop.it
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
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5 Mobile Tips to Keep You at the Top of the Rankings

5 Mobile Tips to Keep You at the Top of the Rankings | Location Based Marketing | Scoop.it

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.


Via Kamal Bennani
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Carlene Kelsey's curator insight, February 25, 9:13 AM

Mobile is as important as ever!

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org

Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org | Location Based Marketing | Scoop.it

Walmart and Walgreens are using apps to make personalized offers to shoppers right as they’re in the store. The apps also keep track of past purchases, brand preferences and where people like to shop.

 

Starbucks has a wildly successful mobile payments app that saves coffee drinkers money while giving them great offers they really want on — surprise! — coffee. You probably have other brands and programs on your own phone. And you’ll notice that besides being direct and easy to use, they all rely on — and even revel in — data....


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Jeff Domansky's curator insight, February 9, 12:58 AM

Loyalty programs have been incredibly enduring and here's how mobile is changing the industry.

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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | Location Based Marketing | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration

Via Brian Yanish - MarketingHits.com, Lauren Moss
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Marco Favero's curator insight, January 24, 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.
Nedko Aldev's curator insight, Today, 4:26 AM

 

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10 New Social Media Apps to Watch for 2015

10 New Social Media Apps to Watch for 2015 | Location Based Marketing | Scoop.it
Social media and mobile are still growing segments in the tech world. New apps for social media lovers who are on the go are being created all the time. Here are a10 new social media apps to watch in the New Year.
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WHICH 50 : Mobile now accounts for 30% of global ecommerce

WHICH 50 : Mobile now accounts for 30% of global ecommerce | Location Based Marketing | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.

 

The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.

 

And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 18, 2014 2:46 AM

Consumers have moved past mobile research to mobile purchase and the trend is accelerating.

Ken Braun's curator insight, December 18, 2014 3:27 PM

Studies show there is a growing trend of all eCommerce coming from mobile at a percent of 30 % with future predictions of up to 50%

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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Location Based Marketing | Scoop.it

Are the majority of your Twitter followers using a mobile device?

Do you want to optimize your Twitter profile for mobile views?

Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.

In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users.


Via Kamal Bennani
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2015 Mobile/Location-Based Marketing Predictions From 10 Experts

2015 Mobile/Location-Based Marketing Predictions From 10 Experts | Location Based Marketing | Scoop.it
What's in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.

Via Veronica Penzo
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Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO | Location Based Marketing | Scoop.it
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.
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5 Geo-Location Tools for Social Media Posts | Street Fight

5 Geo-Location Tools for Social Media Posts | Street Fight | Location Based Marketing | Scoop.it
As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in
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5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC] | Location Based Marketing | Scoop.it
Sending your first mobile marketing message can be a very exciting but also a little scary. Mobile marketing can bring you and your business fantastic response rates however the mobile is also a very personal device and if used incorrectly can damage your brand's image.
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how to get more business thanks to google maps?

how to get more business thanks to google maps? | Location Based Marketing | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Enhancing the Digital Experience on Mobile

Enhancing the Digital Experience on Mobile | Location Based Marketing | Scoop.it
Learn more about the digital experience on mobile - and how you can optimize the Digital Experience on Mobile for your users.
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