Sending your first mobile marketing message can be a very exciting but also a little scary. Mobile marketing can bring you and your business fantastic response rates however the mobile is also a very personal device and if used incorrectly can damage your brand's image.
It is becoming clear that mobile computing is slowly surpassing desktop PC/Mac usage, with 55% of consumers now conducting their online browsing via their mobile devices. The shift towards mobile computing is changing the digital landscape, and subsequently forcing digital marketers and advertisers to evolve and be actively present where their consumers are.
Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly launched Google News Publisher Center will let you make changes to Google’s record of your news site.
The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.
Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst extraordinaire Mary Meeker’s now famous […]
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
There are curious kids, and then there are curiously curious kids. At an early age, Gil Elbaz developed a seemingly inexplicable fascination with data, and this being the early 1980s, he couldn’t feed his immense curiosity without some good old fashioned hard work. He would hone in on a question like “What’s the coldest place…
“He was more responsible than any one else for creating the modern world .... No one did more to shape the physical/cultural makeup of present-day civilization.... Accordingly, he was the most influential figure of the millennium.” This quote could easily have come from any of the hundreds of articles written about [...]