Location Based Marketing
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Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics | Location Based Marketing | Scoop.it
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company.
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INFOGRAPHIC: How Location Data Is Collected To Power The New Generation Of Mobile Marketing Campaigns

INFOGRAPHIC: How Location Data Is Collected To Power The New Generation Of Mobile Marketing Campaigns | Location Based Marketing | Scoop.it
Location-based services have evolved far beyond smartphones and basic proximity marketing.

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10 Reasons to Use Foursquare Explore for Personalized Local Searches

10 Reasons to Use Foursquare Explore for Personalized Local Searches | Location Based Marketing | Scoop.it
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new features.

Via Ken Horst
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Mobile v. Desktop: What Any Online Business Should Know [INFOGRAPHIC] | Social Media Today

Mobile v. Desktop: What Any Online Business Should Know [INFOGRAPHIC] | Social Media Today | Location Based Marketing | Scoop.it
Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop.
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Shopping Habits of Tech-Savvy Brits are changing fast

Shopping Habits of Tech-Savvy Brits are changing fast | Location Based Marketing | Scoop.it
Shopping Habits of Tech-Savvy Brits are changing fast
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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Location Based Marketing | Scoop.it
Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes ba
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Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop | Location Based Marketing | Scoop.it

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.


Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.


"The purchase funnel is officially dead," proclaimed Jerry Dischler, vp of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere....


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Jeff Domansky's curator insight, May 5, 2015 2:40 PM

It's official. Mobile is now the majority in searches.

Emilio Ruano's curator insight, May 5, 2015 7:36 PM

Well, any argument is solved by a simple search now. 

It's actually great how quickly the technology and humans are adapting to new hardware.

 

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37 Elements Of User Engagement – UX, Conversions, Loyalty

37 Elements Of User Engagement – UX, Conversions, Loyalty | Location Based Marketing | Scoop.it

Users love to return to their favorite websites. Often.

They especially love them when they feel a connection to the design, the community and the owner.

In this article you'll find winning elements for a website to engage its users, improve UX, create loyalty from new visitors, and turn them into leads — or conversions.


Via Kamal Bennani
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Marco Favero's curator insight, April 11, 2015 5:58 PM

aggiungi la tua intuizione ...

Mariana Veiga's curator insight, April 13, 2015 8:58 AM
Teste
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Mobile Friendly Algorithm Update

Mobile Friendly Algorithm Update | Location Based Marketing | Scoop.it
With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot on every webmasters mind.

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 2015 1:50 PM

Sounds like having a mobile friendly website that loads fast will determine if your site shows up on page 1 or page 101 in the SERPs

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5 Mobile Tips to Keep You at the Top of the Rankings

5 Mobile Tips to Keep You at the Top of the Rankings | Location Based Marketing | Scoop.it

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.


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Carlene Kelsey's curator insight, February 25, 2015 9:13 AM

Mobile is as important as ever!

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org

Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org | Location Based Marketing | Scoop.it

Walmart and Walgreens are using apps to make personalized offers to shoppers right as they’re in the store. The apps also keep track of past purchases, brand preferences and where people like to shop.

 

Starbucks has a wildly successful mobile payments app that saves coffee drinkers money while giving them great offers they really want on — surprise! — coffee. You probably have other brands and programs on your own phone. And you’ll notice that besides being direct and easy to use, they all rely on — and even revel in — data....


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Jeff Domansky's curator insight, February 9, 2015 12:58 AM

Loyalty programs have been incredibly enduring and here's how mobile is changing the industry.

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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | Location Based Marketing | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration

Via Brian Yanish - MarketingHits.com, Lauren Moss
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Marco Favero's curator insight, January 24, 2015 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 2015 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.
Nedko Aldev's curator insight, March 5, 2015 4:26 AM

 

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10 New Social Media Apps to Watch for 2015

10 New Social Media Apps to Watch for 2015 | Location Based Marketing | Scoop.it
Social media and mobile are still growing segments in the tech world. New apps for social media lovers who are on the go are being created all the time. Here are a10 new social media apps to watch in the New Year.
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10 Impressive Statistics About Modern Mobile Marketing

10 Impressive Statistics About Modern Mobile Marketing | Location Based Marketing | Scoop.it

For 15 years, the Pew Research Center has studied the social impact of the internet, and the shift from using devices tethered to a desk to engaging with mobile devices has climbed steadily. In fact, in just the last four years, the number of U.S. adults who own a smartphone has leapt from 35 to 64 percent, with nearly half reporting “they couldn’t live without it.”

 

Not surprisingly, mobile marketing is likewise on the rise, and savvy, agile marketers are developing optimized marketing strategies to keep up so their brands reach their target customers in the right channel, at the right time.

 

Mobile Marketing Reaches Consumers on the Go — and at HomeEvery week, CMO.com offers a selection of “Mind-Blowing Stats,” and the publication recently set its sights on mobile marketing. Pointing out that consumer consumption habits are changing, the article notes one significant difference in mobile use: It is not exclusive to when consumers are out and about.

 

They are also using their smartphones and tablets at home while they watch TV, during their daily routine and at many other times. While it’s clear that mobile usage has made marketers sit up and take notice, some of the statistics suggest that marketing may not be adapting as quickly as needed....


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Jeff Domansky's curator insight, October 13, 2015 1:10 AM

If marketers want to excel at marketing optimization, they need to focus on mobile. Check out these ten statistics about modern mobile marketing.

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5 Things You Need to Know About Location Based Marketing

5 Things You Need to Know About Location Based Marketing | Location Based Marketing | Scoop.it
There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked. But it's not something most people can do anymore.

Via Location Based Marketing Association
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SocialEvolutionism's curator insight, April 7, 2014 9:07 AM

add your insight...

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Latest Google Search Revamp Brings Opportunities For Local Businesses

Latest Google Search Revamp Brings Opportunities For Local Businesses | Location Based Marketing | Scoop.it
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search
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How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital

How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital | Location Based Marketing | Scoop.it

The omnichannel experience isn’t just a marketing strategy — it represents a fundamental shift of the consumer’s position in the traditional purchasing process. Omnichannel enables the customer or the client to choose how they want to interact with a company or product line without having to compromise the quality of their interaction.

 

A successful omnichannel retailer is less concerned with a broad, multi-channel marketing campaign and focuses instead on creating a seamless media experience for customers engaging with their brand.The key here lies in an ability to allow your brand to proliferate across every channel.

 

According toMarketo, one of the leaders in automated marketing software, “Each piece of the consumer’s experience should be consistent and complementary.”

 

Whether a customer is visiting the store, making a purchase through a mobile app, or liking a photo on Instagram, they must be able to engage your brand in a way that is both seamless and effortless, regardless of the device or channel....


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Jeff Domansky's curator insight, July 1, 2015 11:36 AM

Most businesses have come to recognize the importance of social media within the spectrum of the omnichannel experience, but few are actually putting this idea into practice with success. Here's how to get results. 9/10

Nathan's curator insight, July 2, 2015 9:50 AM

Color scheme?  This is tough to consume unless you're really interested on the topic.

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How Mobile Commerce Is Changing the Way We Shop

How Mobile Commerce Is Changing the Way We Shop | Location Based Marketing | Scoop.it
Mobile commerce keeps growing at lightning speed. What can we expect in the near future, and how can you prepare?
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Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google | Location Based Marketing | Scoop.it

In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices.

 

When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV.

 

To them, mobile isn't the second or third screen. It's the first.In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are....


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Jeff Domansky's curator insight, June 1, 2015 10:03 AM

Research says: video rocks

Reyne Makers's curator insight, June 19, 2015 8:42 AM

#Reynemakers

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In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos

In-Store Mobile Shopping: 61% Compare Prices, 52% Use Shopping Lists, 49% Take Product Photos | Location Based Marketing | Scoop.it

While the great majority of consumers prefer to shop in stores rather than online, most of them are doing it with a bit of a mobile-shopping assist.

 

In yet another study looking at in-store shopping behavior, the majority (75%) of consumers use their phones while shopping.Almost all (90%) of those 18 to 35 years old use a phone, compared to 77% of those 36 to 49 years old and just over half (52%) of those 50 to 65 years old, according to a study by InReality....


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Jeff Domansky's curator insight, April 9, 2015 10:54 AM

Want to reach those moving targets - mobile consumers? This research will help you understand them better. Recommended reading. 9 /10

Craft Nation's curator insight, April 9, 2015 2:03 PM

and what do they do with their phones at a liquor store

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Mobile ad spending to hit $100B in 2016 and become the biggest digital ad market | VentureBeat | Mobile | by Dean Takahashi

Mobile ad spending to hit $100B in 2016 and become the biggest digital ad market | VentureBeat | Mobile | by Dean Takahashi | Location Based Marketing | Scoop.it
Mobile ads will grow 400 percent from 2013 to 2016.
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Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution

Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution | Location Based Marketing | Scoop.it

According to research based on an analysis of more than 100,000 e-commerce stores, 50.3% of the traffic in virtual shops are from mobile devices (being 40.3% from mobile phones and 10% from tablets) and only 49.7% from computers.

 

It may sound crazy, but the fact is that mobile commerce is already a reality. Also according to research, the Google search traffic comprised 18% of traffic from computers and only 12% for mobile phones.

 

These data seem to show that computers are being used for research products, while mobile devices for spontaneous purchases, which are instigated from Social Media, Email Marketing and SMS Marketing. The increase in purchases on mobile devices also brings another exciting trend, which we are calling “always buying”....


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Jeff Domansky's curator insight, March 2, 2015 2:05 AM

The majority of online shopping is now coming from mobile. It's a powerful new force for retailers some càll "always buying."

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Location based mobile marketing

Location based mobile marketing | Location Based Marketing | Scoop.it

Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers and messages based on their location.

 

According to Greg Stuart, CEO of the Mobile Marketing Association,  “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is part of that today,” noting that Uber and similar companies who optimise for mobile customers are growing rapidly and disrupting their respective markets.

 

According to Cisco, 61% of application users have a better opinion of a brand when it provides a good mobile experience, with the highest impact when used with location based cues. For example, one shopping mall reported over a million WiFi connections with 500,000 unique customers, and an impressive 60% opt-in for promotions, after having installed an app with location-based features....


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Jeff Domansky's curator insight, February 24, 2015 2:09 AM

Mobile marketing is making a move in most online strategies.

Nedko Aldev's curator insight, February 25, 2015 2:47 AM

 

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Towards a Mobile-Centric Social Media World

Towards a Mobile-Centric Social Media World | Location Based Marketing | Scoop.it
With a growing number of users, especially on the mobile front, marketers and brands that want to survive the shift will have to throw all old-fashioned tactics away as soon as possible and instead start paying attention to online chatter.
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2015: Mobile Marketing Strategies for Beginners

2015: Mobile Marketing Strategies for Beginners | Location Based Marketing | Scoop.it

When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...


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Jeff Domansky's curator insight, January 15, 2015 10:49 AM
Here's a great starting point for small business to introduce mobile marketing into their business promotion. Neha Lad shares excellent tips.