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The Meme as Meme - Issue 23: Dominoes - Nautilus

The Meme as Meme - Issue 23: Dominoes - Nautilus | Gentlemachines | Scoop.it
Why do things go viral, and should we care?By Abby Rabinowitz
Artur Alves's insight:

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From the perspective of serious meme theorists, Internet memes have trivialized and distorted the spirit of the idea. Dennett told me that, in a planned workshop to be held in May 2014, he hopes to “rehabilitate the term in a very precise kind of way” for studying cultural evolution.

According to Dawkins, what sets Internet memes apart is how they are created. “Instead of mutating by random chance before spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity,” he explained in a recent video released by the advertising agency Saatchi & Saatchi. He seems to think that the fact that Internet memes are engineered to go viral, rather than evolving by way of natural selection, is a salient difference that distinguishes from other memes—which is arguable, since what catches fire on the Internet can be as much a product of luck as any unexpected mutation

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Don't Reduce Uganda to a Meme - News - GOOD

Don't Reduce Uganda to a Meme - News - GOOD | Gentlemachines | Scoop.it

«Shouldn’t I be happy the Kony 2012 campaign has finally drawn U.S. attention to a long-running conflict in my ancestral home? Actually, I'm angry. (...) It’s alarming to me how easy it is to whip the masses into a self-righteous frenzy with a simplistic video and a teary soundtrack. At best, Kony 2012 is a hyper-simplification of a complicated issue.«

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