Validating the potential of telemedicine by examining several promising numbers and statistics.
The forecast for telemedicine has always been based on the broad intentions of creating more convenient and accessible care. For years, that prognosis was widely regarded as a futuristic, yet implausible system. These days, however, that is not necessarily the case, as the arguments against telemedicine continue to dwindle with modern advancements in mobile technology.
“As we move to an outcomes-based model of healthcare provision in the U.S., remote monitoring and telehealth are going to drive an extension of the point of care. We’re seeing physician attitudes really align with policy.” - James Avallone, Director of Physician Research for Manhattan Research
According to Broadband & Telemedicine: Stats, Data, & Observations, broadband-enabled telemedicine encompasses five key features:
- Real-time remote patient consultations
- Remote monitoring of patients’ vital signs and conditions
- The storing and forwarding of critical health information for analysis and diagnosis (e.g. MRI results and EHRs
- The provision of specialized services over long distances (e.g. teledentistry, telepharmacy, telepsychiatry, and mHealth)
- The wide availability of health information to patients and caregivers
With the variety of services that can be incorporated into a system of care, it’s no surprise that so many healthcare providers are now looking to offer telemedicine. If you’re still not convinced that telemedicine is reshaping the future of healthcare, take a look at these statistics:
89% of healthcare executives said they expect telemedicine to transform the U.S. healthcare system in the next decade.
- Source: iHealthBeat
The global telemedicine market is expected to grow from $11.6 billion in 2011 to $27.3 billion in 2016.
- Source: BCC Research
Worldwide revenue for telehealth devices and services is expected to reach $4.5 billion in 2018, up from $440.6 million in 2013
- Source: IHS
The number of patients using telehealth services will grow to 7 million in 2018, up from 350,000 in 2013.
- Source: IHS
Telemedicine could potentially deliver more than $6 billion a year in healthcare savings to U.S. companies.
- Source: Towers Watson
The percentage of healthcare employers offering telemedicine is expected to increase by 68% by next year, from 22% in 2014 to 37% in 2015.
- Source: Towers Watson
Traditionally, healthcare providers have been hesitant to integrate telemedicine into their practice due to a reluctance to rely on technology, lack of funds and eagerness to train employees on new material, and concern that technological defects will result in malpractice suits. In this day and age, however, technological enhancements can justify the elimination of those fears. Telemedicine’s infusion into our healthcare system is eminent; it has transformed into a service that will revolutionize the way we are able to provide for patients – in a manner more convenient and accessible than ever before.
La reciente brecha en la seguridad de iCloud de Apple, que ha permitido que salieran a la luz fotos de personajes famosos, ha motivado a la compañía de la manzana a asegurar que rechazará cualquier aplicación que almacene datos de salud o de usuarios en esta "nube". En un listado de regulaciones para su nuevo sistema operativo y su plataforma HealthKit, que se presentarán el 9 de septiembre, incluye la expresa prohibición de cualquier aplicación destinada al diagnóstico que no cuente con una autorización para ello.Tampoco se pueden compartir datos con terceros.
"The human Y chromosome (right) is much smaller than the X chromosome (left), as a result of extensive degeneration early in Y-chromosome evolution. However, comparisons with other mammalian Y chromosomes show that there has been remarkable gene stability across Y chromosomes following this initial gene loss."
El Mundo La gran biblioteca digital del ADN El Mundo Uno de sus inventos desarrollado durante sus años en Caltech, el secuenciador automático de ADN, hizo posible obtener cadenas genéticas a gran velocidad y fue la tecnología clave para llevar a...
While increasingly essential, online marketing can be a tricky area for healthcare professionals to excel in as the field continues to change and evolve along with technology and online trends. The most important thing is to stay connected with patients and reach out to potential patients by maximizing and honing online reach. This is no small task, and the best means and methods to accomplish it change with time.
Here are three of the major current trends in online marketing for healthcare professionals:
1) Embrace Social Media
Social media has been around for several years now, but usage among key demographics including older adults continues to grow, as does healthcare professionals’ involvement in social networking. It’s not enough to just have a Facebook anymore; to keep up with your competition, healthcare companies need to need to maintain a presence across a variety of networks, potentially including ones tailored for the healthcare industry.
Besides Twitter and Facebook, some social media sites you should consider developing a presence on include YouTube, LinkedIn, Four Square, and even physician-specialized social networking sites such as Sermo. Doctors and other healthcare professionals are also starting to build a presence on “fun” sites like Pinterest, Instagram, and Tumblr.
To get a glimpse of statistics regarding healthcare professional use of social media, check out Mayo Clinic’s Health Care Social Media List, which is “a compilation of health-related organizations actively using social networking sites and maintaining officially sponsored accounts.”
2) Invest in Brand Messaging
Another big trend in online healthcare marketing is brand messaging. Established brands are preferred by younger patients, and marketers are paying attention to this critical facet. Today’s patient has many choices when it comes to healthcare decisions, so building a positive online discussion about your brand is essential.
Mark Shipley, healthcare marketing expert and co-founder of Smith & Jones, recently explained in a statement, “Patients today are often referred to as healthcare consumers because they are as informed and self-directed in their care decisions as any retail shopper. To become relevant to this new breed of consumers, organizations will need to translate their brand messaging for smaller audiences at different stages of the decision process.”
Maintaining a stable image in the current industry environment of mergers and acquisitions is another reason why brand messaging is more important than ever. Furthermore, according to a recent blog post by Nurses Count, the top physicians, nurses, and administration leaders also want to be associated with the top brands in the industry.
So how do you market your brand? Brand journalism, also called story branding or corporate media, is one way brand messaging is accomplished. A form of content marketing, brand journalism focuses on real-life examples and human interest pieces. Healthcare professionals tell their own stories and distribute them through social media. According to the Smith & Jones white paperHealthcare Marketing’s Top Trends for 2014, this kind of corporate storytelling could replace the press release in the coming years.
3) Change Your View of ‘Content’
Content is still king when it comes to online marketing, but it might be time you start rethinking the definition of “content.” In addition to blog posts, articles, whitepapers, and other written content, image and video are becoming critical additions to your overall content package.
Accompanied by a short blurb or written post on social media, image and videos are growing in popularity for healthcare marketers. Young, busy consumers reading posts on their mobile devices appreciate short, shareable content, and images and videos meet this need perfectly.
A recent Pew Research Center study demonstrated that 47 percent of internet users share videos and photos they found online. Young people, and women are especially, are likely to share visual content they find online, according to the study.
“Pictures document life from a special angle, whether they relate to small moments, personal milestones, or larger news and events,” says report author Maeve Duggan. “Mobile connectivity has brought these visuals into countless lives in real-time. This all adds up to a new kind of collective digital scrapbook with fresh forms of storytelling and social bonding.”
Don’t miss out on this segment of the market: Get your visual content out there for consumers to share.
Stumped on how to create catchy content? According to Smith & Jones Healthcare Marketing’s Top Trends for 2014, the most shareable videos and photos that are likely to “go viral” are either funny, emotional, dramatic or surprising, or thought provoking. Videos should also be short (two minutes or less).
The human genome is the most exciting thing happening in our lifetimes, said Anne Wojcicki, CEO and co-founder of personal genetics-testing company 23andMe at Fortunes Most Powerful Women Summit on Tuesday.
As Apple gears up to launch its much-rumored wearable device, new data shows 60 percent of likely adopters of wearable technology want to use their device for health or fitness, according to a survey of 1,000 consumers by ON World.
Conoce 10 verdades del ADN Mundodehoy.com La Administración de Alimentos y Medicamentos (FDA, por sus siglas en inglés) de Estados Unidos menciona que hay 155 fármacos conocidos por su sensibilidad a la composición genómica personal.
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