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Genius Media Ltd.
Transmedia Content for Entertainment - Business - Education
Curated by M. W. Catlin
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What 'The Interview' Accidentally Taught Us About Digital Film Distribution

What 'The Interview' Accidentally Taught Us About Digital Film Distribution | Genius Media Ltd. | Scoop.it
In the end, Sony couldn't have come up with a better marketing campaign for The Interview if they tried.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 28, 2014 1:10 PM


Paul Tassi:  "In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express and This is The End in terms of quality. Instead, it practically started World War III."

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99u Keynote: Storytelling in a Fast-Paced World

My new "on the record" keynote. This is a great example of taking my entire content philosophy getting boiled down perfectly into 15 minutes. Give it a look and tell…
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Rescooped by M. W. Catlin from visualizing social media
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How to Create Outstanding Social Media Pages [Infographic]

How to Create Outstanding Social Media Pages [Infographic] | Genius Media Ltd. | Scoop.it

Each and every social network is different and need to be used in different ways, at different times, promoted differently, etc.

 

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.


Via Lauren Moss
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Alexander Abramov's curator insight, November 16, 2013 10:36 PM

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.

Jim Doyle's curator insight, December 6, 2013 1:10 AM

How to Create Outstanding Social Media Pages [Infographic]

Stéphane Hardel's curator insight, December 15, 2013 6:10 AM

Très social media ce matin ... D'ailleurs comment on fait pour bien les utiliser ? Hein ?

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Recent Trends In Storytelling And New Business Models For Publishers | Smashing Magazine

Recent Trends In Storytelling And New Business Models For Publishers | Smashing Magazine | Genius Media Ltd. | Scoop.it
In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.
M. W. Catlin's insight:

And, the changes keep coming.  What's nice...is at www.thengine.co we have become a change agent.  Check us out.   See the change that is coming.

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Advice for the Next Generation of Transmedia Producers - An Interview with Chris Pfaff

Advice for the Next Generation of Transmedia Producers - An Interview with Chris Pfaff | Genius Media Ltd. | Scoop.it
At this year’s Transvergence Summit in Los Angeles, I had the chance to sit down with Chris Pfaff, CEO of Chris Pfaff Tech Media. Chris, is a veteran producer and strategist in the new media and technology industries.
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The Evolution of Storytelling part 1 of 4

Robert Pratten, CEO of Transmedia Storyteller Ltd presents to the school of Advanced TV & Film at Sheridan College, Canada.

Via Simon Staffans
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Juliana Loh's curator insight, September 4, 2013 6:05 PM

When you love something THAT much... you go out and do it. That's what Robert did. Forsaking a 'traditional' career, Rob dove into film school and then used technology to develop something that is changing the way storytelling is told. You'll have to watch this video to find out (shared courtesy of @simon_staffans). In a few weeks time, I'll be personally interviewing Rob for my 'Chasing Cyborgs' blog. Stay tuned :)

 

Alberto Gago's curator insight, September 6, 2013 3:19 AM

Presentación de Robert Pratten. Muy interesante.

Devadas's curator insight, September 8, 2013 11:06 PM

Pretty instructive.

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Where's the money in social TV and second screening?

Where's the money in social TV and second screening? | Genius Media Ltd. | Scoop.it
From smarter ad campaigns to opportunities for direct commerce, the future of TV is put under the spotlight in the Media Network's live discussion exploring the commercial value in social, second screen TV viewing...
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CollegeHumor Applies Web Method To Film With First Feature, “Coffee Town”

CollegeHumor Applies Web Method To Film With First Feature, “Coffee Town” | Genius Media Ltd. | Scoop.it
George Lucas and Steven Spielberg recently shared their predictions for a new movie paradigm.
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Death of Hollywood? Or Dawn of a New Hollywood

Death of Hollywood? Or Dawn of a New Hollywood | Genius Media Ltd. | Scoop.it
"There's eventually going to be an implosion -- or a big meltdown."- Steven Spielberg on the film industry, June 2013 Hollywood filmmakers are waking up and speaking up. Recently we’ve heard passio...
M. W. Catlin's insight:

A great little piece, especially in light of the Spielberg/Lucas comments recently.   The were speculating as to what might happen to the business if there were 4 major #failures in a Big Box media 

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Paul K Saunders's curator insight, July 7, 2013 10:26 AM

All you can say is what will it be like when it does all implode - it be the dawn of a new Hollywood - can't wait!

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Video: 8 Elements of Transmedia

Video: 8 Elements of Transmedia | Genius Media Ltd. | Scoop.it
After checking out a bunch of transmedia projects over a period of years, I found there are certain elements that all of the best projects seem to possess.
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10 Ideas Driving The Future Of Social Entrepreneurship

10 Ideas Driving The Future Of Social Entrepreneurship | Genius Media Ltd. | Scoop.it
The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year.
M. W. Catlin's insight:

We're going to do what we can.

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From Here You Can See Everything - The Morning News

From Here You Can See Everything - The Morning News | Genius Media Ltd. | Scoop.it
Our current era of on-demand television series does more than facilitate binge-watching—it encourages it. David Foster Wallace already told us what happens next.
M. W. Catlin's insight:

I was reading Jonathan Gottschall's "The Storytelling Animal" over the weekend and there is a section where he is discussing the attraction of the idea of the Star Trek Holodeck.   He posed an interesting question, if you had a closet in your home that, whenever you entered, allowed you to assume god-like status in your own fantasy creation....would you ever leave?  I think this article answers this question.

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Rescooped by M. W. Catlin from Content Curation World
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Curators Are The True Influencers

Curators Are The True Influencers | Genius Media Ltd. | Scoop.it

Via Robin Good
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Marco Bertolini's curator insight, June 22, 2013 4:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 5:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

Rescooped by M. W. Catlin from visualizing social media
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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Genius Media Ltd. | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 2014 5:02 PM

Toujours intéressant de rester à jour!

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Transmedia Needs Better UX | THIS IS TRANSMEDIA

Transmedia Needs Better UX | THIS IS TRANSMEDIA | Genius Media Ltd. | Scoop.it
M. W. Catlin's insight:

Dealing with these issues at the moment.  Very glad to get this insight.

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How To Incorporate Content Curation into Your Content Marketing Strategy | Gary Hyman

How To Incorporate Content Curation into Your Content Marketing Strategy | Gary Hyman | Genius Media Ltd. | Scoop.it

Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.

 

He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble

 

Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.

 

Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 2:10 AM

Curation is quickly becoming a stalwart strategy for content marketers.

Florence Boy's curator insight, October 29, 2013 10:07 AM

Ca sert toujours, ces données de flux

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The Evolution of Storytelling part 2 of 4

Robert Pratten, CEO of Transmedia Storyteller Ltd presents to the school of Advanced TV & Film at Sheridan College, Canada.
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Transmedia Programming Converges for 2013 New York Film Festival

Transmedia Programming Converges for 2013 New York Film Festival | Genius Media Ltd. | Scoop.it
The word premieres of two interactive doc projects and the New York debuts of a handful of multiplatform titles — including “Charlie Victor Romeo,” the hit Off Broadway docu-play recently turned in...
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7 Deadly Sins of Worldbuilding

7 Deadly Sins of Worldbuilding | Genius Media Ltd. | Scoop.it
Worldbuilding is an essential part of any work of fiction. But especially for science fiction or fantasy, it's the lifeblood of storytelling. But when worldbuilding fails, it can wreck your whole story, and leave your characters feeling pointless.
M. W. Catlin's insight:

Great insight for Fantasy and SciFi writers.  It always comes down to execution and detail.    Detail doesn't me "a lot"...it means, specific.   Be specific. 

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Brain Regions Associated With the Successful Spread of Ideas Identified

Brain Regions Associated With the Successful Spread of Ideas Identified | Genius Media Ltd. | Scoop.it
UCLA scientists have identified for the first time the brain regions associated with the successful spread of ideas.

How do ideas spread? What messages will go viral on social media, and can this be predicted?
M. W. Catlin's insight:

The root of all memes?

 

 

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The 9 Things Every Interactive Media Producer Should Think About Before Creating

The 9 Things Every Interactive Media Producer Should Think About Before Creating | Genius Media Ltd. | Scoop.it
The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects.
M. W. Catlin's insight:

Great points to remember.   Especially..."Don't Overestimate Audience Interactivity."

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- BLOG: Digital Media from the Inside Out - The Fanthropology of Theatrics

The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ m...
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KPCB Internet Trends 2013

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
M. W. Catlin's insight:

The speed of change is amazing.   Can we adjust?  Adapt?

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- BLOG: Digital Media from the Inside Out - How to become a transmedia designer for your brand

- BLOG: Digital Media from the Inside Out - How to become a transmedia designer for your brand | Genius Media Ltd. | Scoop.it
The following post was commissioned the International Association of Business Communications ( IAB...
M. W. Catlin's insight:

"Commission a storyteller. If your brand vision and audience align with creative artists—like filmmakers, YouTubers, authors or performers—commission one or more of them to create new work that includes your brand values. You get the “halo effect” of the relationship, (as did BMW Films, which tapped eight famous filmmakers for “The Hire.”) You can also acquire finished work that reflects your brand’s values."   Storytelling is becomnig THE job of the future.

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