Genius Marketing
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Genius Marketing
Marketing is no longer just marketing. Most people can't stand "marketers". It's a much different world than marketing was even two years ago. Social media, online marketing, story telling, content marketing, curation, building your tribe of loyal, raving fans...that's how it's done today. Learn here on my Genius Marketing topic on Scoop.it!
Curated by Marty Koenig
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Promotion Web Sites for Free Amazon Kindle Books

Promotion Web Sites  for Free Amazon  Kindle Books | Genius Marketing | Scoop.it
Readers - Click on Facebook and Twitter links of the sites to learn about the free books being offered today.

Authors - Will you be offering your book for free?
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Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact | Genius Marketing | Scoop.it
Increasingly, brands are marketing themselves via short-form social media.
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7 Steps of Your Website Redesign Strategy

7 Steps of Your Website Redesign Strategy | Genius Marketing | Scoop.it
A redesign can be a huge success, or it can be a total failure. It's a process that takes planning and patience – and a checklist.
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Digital Marketing Tactics for 2014 | Social Media Today

Digital Marketing Tactics for 2014 | Social Media Today | Genius Marketing | Scoop.it
In this article we’ll examine some trends that must be taken into consideration for any digital marketing endeavor in 2014, including visual content, Google+ and SlideShare, and 3D printing. (RT @socialmedia2day: 2013 is almost over.
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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) | Genius Marketing | Scoop.it

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.


Via The Fish Firm
Marty Koenig's insight:

I find it interesting that that press releases is so low and so are blogs, articles and online video. This article should help you figure out your marketing mix. If you want help planning, preparing and launching, click now: http://bit.ly/1a6tJwM


Curated by Marty Koenig  @Marty Koenig

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Lori Wilk's curator insight, November 14, 2013 8:57 PM

It helps to understand the statistics as you make your marketing decisions for the upcoming new year and evaluate the best return on your time for participating on various social media platforms.

Sven Awege's curator insight, November 22, 2013 6:30 AM

Not all applicable to Pharma, but hey, doctors are people too, so I can only imagine that many of these just might be useful afterall!

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New Release - Market Yourself on LinkedIn: How To Use the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them

New Release - Market Yourself on LinkedIn: How To Use the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them | Genius Marketing | Scoop.it
Amazon Book Market Yourself on LinkedIn
Marty Koenig's insight:

Get more leads. For consultants, coaches, solopreneurs, small businesses, and entrepreneurs.


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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Genius Marketing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky, Arabella DeLucco
Marty Koenig's insight:

Nice work and what a terrific resource!

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Phil Lauterjung's curator insight, November 10, 2013 4:19 PM

Useful resource of helps for any business. Enjoy!

 

 
Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful

LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful | Genius Marketing | Scoop.it
The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well.

Via Peg Corwin, Deanna Dahlsad
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Peg Corwin's curator insight, October 27, 2013 11:15 AM

WEBSITE LANDING PAGE tips


 - "Keep it to the point

 - Get rid of the clutter, visual and content

 - Make your headline stand out

 - Strong call to action

 - Prove yourself

 - Be consistent in layout

 - Test, always test


Click to learn more about each.  If you like this scoop, please consider a thumbs up or share.

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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | Genius Marketing | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?


The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.


As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky
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Todd Johnson's curator insight, October 31, 2013 1:43 AM

The trick- what data is applicable!!

Jim Niemela's curator insight, November 1, 2013 4:05 PM

Great social media and SEO advice

 

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How To Win The Content Marketing Battle | Internet Billboards

How To Win The Content Marketing Battle | Internet Billboards | Genius Marketing | Scoop.it
Marty Koenig's insight:

If you'r not doing content marketing, you not growing. And if you're not curating content as part of you content marketing strategy, you're not using the latest in marketing genius. 


Before you start content marketing, you really need to have your own messaging down. It needs to attract, compel, and tell your story, so you can build a tribe of raving fans that will buy from you over and over. 


Get started here:  http://bit.ly/MktgMessaging

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How to Sell Your Soft Skills During Job Interviews | Personal Branding Blog - Stand Out In Your Career

How to Sell Your Soft Skills During Job Interviews | Personal Branding Blog - Stand Out In Your Career | Genius Marketing | Scoop.it
During the interview process, many candidates feel pressured to only focus on their hard skills. While it's important to highlight these skills, it's even more
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Holiday Marketing Ideas for Local Small Businesses | LocalVox Blog

Holiday Marketing Ideas for Local Small Businesses | LocalVox Blog | Genius Marketing | Scoop.it
Small businesses should be preparing their holiday marketing now, including local search, social media and publishing ideas for the holidays.
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Sony adds Pinterest to its email marketing strategy

Sony adds Pinterest to its email marketing strategy | Genius Marketing | Scoop.it
Sony has recently began sending out dedicated emails highlighting Pinterest; integrating its own boards & pins into the email and driving traffic to its Pinterest page. (RT @nachosomalo: Pinterest sigue creciendo.
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Set has Blog: Evoking online trust

Set has Blog: Evoking online trust | Genius Marketing | Scoop.it
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you...
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A Pin On Pinterest Is Worth 25% More In Sales Than Last Year, Can Drive Visits & Orders For Months | TechCrunch

A Pin On Pinterest Is Worth 25% More In Sales Than Last Year, Can Drive Visits & Orders For Months | TechCrunch | Genius Marketing | Scoop.it
According to new data sourced by the social marketers at Piqora (previously Pinfluencer), the value of a pin on Pinterest growing - today, a pin generates 78..
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Companies Revitalizing Their Brands through Killer Content Marketing Strategies | Internet Billboards

Companies Revitalizing Their Brands through Killer Content Marketing Strategies | Internet Billboards | Genius Marketing | Scoop.it
How to empower your brand through killer content marketing

Via Tom George
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Tom George's curator insight, November 9, 2013 4:47 PM

So what exactly is killer content marketing? The new book from Joe Pulizzi

Image by None via CrunchBase

titled, “Epic Content Marketing“, weaves a great story on the topic, and can help you create a winning content marketing strategy.

Many companies are totally revitalizing their brands through unleashing killer content marketing strategies, but like a professional athlete, if you want to develop that killer content instinct and intuition you need to train, implement, and measure your result’s.

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Generate traffic in 50 different ways, including Scoop.it!

Generate traffic in 50 different ways, including Scoop.it! | Genius Marketing | Scoop.it
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.
Marty Koenig's insight:

Nice!

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Tahar Mehenni's curator insight, December 4, 2013 7:02 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Information Age Technology LLC's curator insight, December 10, 2013 1:09 PM

Great online marketing tips.

aanve's curator insight, February 8, 2014 12:42 AM

www.aanve.com

 

Rescooped by Marty Koenig from Curation & The Future of Publishing
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
Marty Koenig's insight:

Great post and infographic!

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María Dolores Díaz Noguera's curator insight, November 8, 2013 6:03 AM

Amazing

Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Bornstein Law & Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

Rescooped by Marty Koenig from Content Marketing Tips
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Gary Vaynerchuk Talks “Jab, Jab, Jab, Right Hook” on the Content Marketing Podcast | Internet Billboards

Gary Vaynerchuk Talks “Jab, Jab, Jab, Right Hook” on the Content Marketing Podcast | Internet Billboards | Genius Marketing | Scoop.it

This week we’re delighted to welcome Gary Vaynerchuk to the Content Marketing Podcast for a chat about his latest book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.


Via Tom George
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Tom George's curator insight, November 7, 2013 9:55 AM

Be sure to listen to Rachel Parker of Resonance Content interview one of the best minds in social media and content marketing, Gary Vaynerchuk.

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U.S. Adults Flunk Reading And Math And Being Smart At Stuff

U.S. Adults Flunk Reading And Math And Being Smart At Stuff | Genius Marketing | Scoop.it
Do you want a worker with the skills necessary to succeed at the job. American workers don't have them.
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