Marketing is no longer just marketing. Most people can't stand "marketers". It's a much different world than marketing was even two years ago. Social media, online marketing, story telling, content marketing, curation, building your tribe of loyal, raving fans...that's how it's done today. Learn here on my Genius Marketing topic on Scoop.it!
In this article we’ll examine some trends that must be taken into consideration for any digital marketing endeavor in 2014, including visual content, Google+ and SlideShare, and 3D printing. (RT @socialmedia2day: 2013 is almost over.
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.
I find it interesting that that press releases is so low and so are blogs, articles and online video. This article should help you figure out your marketing mix. If you want help planning, preparing and launching, click now: http://bit.ly/1a6tJwM
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?
The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.
As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....
If you'r not doing content marketing, you not growing. And if you're not curating content as part of you content marketing strategy, you're not using the latest in marketing genius.
Before you start content marketing, you really need to have your own messaging down. It needs to attract, compel, and tell your story, so you can build a tribe of raving fans that will buy from you over and over.
Sony has recently began sending out dedicated emails highlighting Pinterest; integrating its own boards & pins into the email and driving traffic to its Pinterest page. (RT @nachosomalo: Pinterest sigue creciendo.
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you...
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.