I like to quote the Flannel to Fact ratio for b2b website videos. If there is a lot of flannel in the first 15 seconds viewers will simply move on. Look at the graph showing video durationversus % viewed. I produce punchy video testimonials of about 1.5 minutes for my clients, longer ones are case studies. So the skill is to edit or script the video to grab attention fast. Remember the Flannel-to-Fact ratio!
B2B marketing: who should own the funnel?Econsultancy (blog)After last week's FUNNEL B2B marketing event at The Emirates in London, we arranged a discussion with three of the speakers about who should own the funnel.
Social media is no longer about what someone had for lunch. Social media is more than just people complaining about their shoddy Internet connections or their constantly crashing software applications. Social media is more than just listening to a brand’s senseless new promotion. Social media is more than just a trivial tool of the self-absorbed and treating it that way will leave you out in the cold. Social media is now a powerful communication platform and communication will always be at the heart of selling.
The Point is: Using social media to sell = increased profits.
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
As a B2B marketer or business owner, your company’s video is more important than ever.
Entrepreneur Magazine recently summed up why professionally produced video is so vital: “All too often, companies produce lackluster videos with bad lighting, poor sound and monotonous delivery, and then wonder why consumers run to higher-quality content. The reason is simple: Consumers connect better videos with better products.”
If sufficiently prepared with the best video team for your business, you will save more in the long run than trying to learn the expertise to do it on your own.
Based on our experience connecting thousands of businesses with professional video services, here’s what you need to know before you hire a video production company.
How often have you become frustrated filling out online registration forms?
Janrain [specializing in creating social logins] has compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.
This Infographic summarizes the results of a study about what people do when asked to register for a site.. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.
Among the findings:
86% of people may leave a website when asked to create an account
50% of people dislike creating new passwords
60% of people have more than 5 unique passwords to remember
40% of people use the Forgot Password feature at least once a month
88% of online users admit they have lied on form
2 in 5 people would rather solve world peace than create a new password
2 in 5 people would rather scrub a toilet than create a new password
Marcia Kadanoff, reports on a true content marketing story and lesson learned from it.
A customer wanted to market a specificic product online and two alternative approaches were chosen:
b) Video testimonials matching customer personas
The results were pretty impressive. In fact while the infographic reached a huge number of people, it were the video testimonials, built precisely to talk to the different types of customer "profiles" that made all the sales.
Business users can add custom branding to their mailVU video messages, and obtain an online webcam recorder for their own website. Having a webcam recorder provides the ability to capture video testimonials, video ...
Integrating video into your marketing strategy can have big payoffs.
Using short videos can be a good way to share information about your company on social media. It's a good idea to create videos that provide information about events or company news or that provide a behind-the-scenes glimpse at your business, Monika Jansen writes at NetworkSolutions.com.
Jansen also notes that testimonials can come from any source: employees, business partners and even interns. Using testimonials can add credibility.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.