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Mobile Traffic Declines in July (And More ... - Website Magazine

Mobile Traffic Declines in July (And More ... - Website Magazine | mobile web news | Scoop.it
Affiliate Window , one of the United Kingdom's leading performance marketing networks, has unleashed upon the world its July report concerning mobile and m-commerce statistics. Most curiously, the company found that the ...
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Mobile Marketing Pointers To Increase Your Business - Maynas Eric

Mobile Marketing Pointers To Increase Your Business - Maynas Eric | mobile web news | Scoop.it
One of the most effective methods of increasing your profits is to use mobile marketing. Many people tend to use their phones to visit social network sites and download apps. For marketing purposes these locations are perfect ...
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Facebook Mobile Payment Push Faces Big Hurdles - InformationWeek

Facebook Mobile Payment Push Faces Big Hurdles - InformationWeek | mobile web news | Scoop.it
Facebook Mobile Payment Push Faces Big Hurdles
InformationWeek
"Moving into mobile payments is a natural extension of the identity Facebook has created, which is taking one set of credentials and using it across a host of websites," he said.
Carol Standing's insight:

The mobile wallet is on it's way - especially if promoted by Facebook!

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Mobile Is a Big Deal… Why Isn't Your Website? - Business 2 Community

Mobile Is a Big Deal… Why Isn't Your Website? - Business 2 Community | mobile web news | Scoop.it
Mobile Is a Big Deal… Why Isn't Your Website?
Business 2 Community
We hear that mobile is “on the rise,” but I think we'd be better off saying… mobile is exploding!
Carol Standing's insight:

We couldn't put it better ourselves!

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Mobile Marketing Is The Next Step In Your Business Success

The use of this formula will help you create a successful campaign with long-term effectiveness. You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile ...
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Mobile’s role in lead generation grows as conversions blow past 25pc - Mobile Marketer -

Mobile’s role in lead generation grows as conversions blow past 25pc - Mobile Marketer - | mobile web news | Scoop.it
Mobile presents a unique set of challenges for marketers looking to generate online leads, but also a growing opportunity for those who get it right, with sales conversions averaging more than 25 percent in some cases.
Carol Standing's insight:

Mobile web delivers leads which convert to sales - what's not to like?

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Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet ... - Search Engine Land

Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet ... - Search Engine Land | mobile web news | Scoop.it
Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet ...
Carol Standing's insight:

Want more local customers to your business? You need a mobile friendly website! Why not talk to one of our experts?

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Turning heads with mobile shopping - Business Spectator

Turning heads with mobile shopping - Business Spectator | mobile web news | Scoop.it
Turning heads with mobile shopping
Business Spectator
... use social media to comment on their purchase.
Carol Standing's insight:

Book a call with one of our mobile web experts for great advice on how a mobile friendly website could help your business.

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News about Your Brand in a Mobile World - Forbes

News about Your Brand in a Mobile World - Forbes | mobile web news | Scoop.it
News about Your Brand in a Mobile World Forbes Despite all of this, more than two-thirds of companies (70%) have yet to optimize their websites for mobile use, according to Econsultancy's Conversion Rate Optimization Report, produced in association...
Carol Standing's insight:

10% of Ebays sales in the UK are via mobile web

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Mobile Path To Purchase Starting At Searches Becomes Clearer #mobilemarketing #mobilewebsite

Mobile Path To Purchase Starting At Searches Becomes Clearer #mobilemarketing #mobilewebsite | mobile web news | Scoop.it

Reports, financial investments and company earnings confirm a growing change in human behavior to pick up a mobile device first before turning to desktops to conduct searches online.

 

Some 45% of consumers now reach for their mobile devices like smartphones and tablets first, while 49% use their PC as their primary media resource. Some 46% exclusively use mobile as their default and primary research tool, according to the 2013 Mobile Path-to-Purchase study from Telmetrics and xAd. Results compiled by Nielsen from an online survey of more than 2,000 U.S. smartphone and tablet users focus on the Banking and Finance, Gas and Convenience, Insurance, and Retail categories.

 

The study also demonstrates that 50% of all mobile users rely on their device at the beginning of the research process, with 1 in 3 indicating that they use their device throughout their entire purchase process.

Local remains the top driver for the mobile-search-first behavior. It turns out that 1 in 3 who use a smartphone and 1 in 4 using a tablet turn toward their device for contact information, such as a phone number, address or map and driving directions.


Via Brian Yanish - MarketingHits.com
Carol Standing's insight:

Stats show a change in human behavior to pick up a mobile device first before turning to desktops to conduct searches online

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Mobile continues to bolster Facebook revenue | News | Marketing Week

Mobile continues to bolster Facebook revenue | News | Marketing Week | mobile web news | Scoop.it
Facebook CEO Mark Zuckerberg highlights strides in mobile.
Carol Standing's insight:

Step 1 of Facebook's strategy is to build the best mobile product. Is your mobile website the best it can be?

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Going Mobile: What Does That Mean? - Business 2 Community

Going Mobile: What Does That Mean? - Business 2 Community | mobile web news | Scoop.it
Going Mobile: What Does That Mean?
Business 2 Community
A mobile site is a customized site that offers the user a better mobile experience, a more simplified website.
Carol Standing's insight:

Is got questions? Register for our Webinar http://ow.ly/krMy8

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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - Marketing Land

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - Marketing Land | mobile web news | Scoop.it
Marketing Land 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now Marketing Land Mobile currently contributes to more than 13% of all Web traffic, which is a 117% increase for 2012, according to a study by PR and marketing firm Walker...
Carol Standing's insight:

Do you really need 5 reasons? After everything we've told you!

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Citizens use mobiles for a quarter of visits to council websites - IDG News Service

Citizens use mobiles for a quarter of visits to council websites
IDG News Service
The survey detects the use of a mobile device and offers the user a cut-down version of the main website take-up service survey.
Carol Standing's insight:

Nearly a quarter of visits to council websites are now from mobile devices, according to data from public sector IT managers association Socitm

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How can retailers use mobile to drive sales and improve their bottom line? - Econsultancy (blog)

How can retailers use mobile to drive sales and improve their bottom line? - Econsultancy (blog) | mobile web news | Scoop.it
Econsultancy (blog)
How can retailers use mobile to drive sales and improve their bottom line?
Carol Standing's insight:

Just look at the items being bought via mobile devices! Most popular items purchased via mobile devices were clothing, shoes, and jewelry

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20 per cent of GAME's web traffic comes from a mobile device - Mobile Entertainment

20 per cent of GAME's web traffic comes from a mobile device - Mobile Entertainment | mobile web news | Scoop.it
Mobile Entertainment 20 per cent of GAME's web traffic comes from a mobile device Mobile Entertainment The embrace of mobile and online retail has previously paid off for GAME, who kept its 12 million loyalty reward card holders during its major...
Carol Standing's insight:

checked your google analytics recently to see what percentage of your traffic is via the mobile web?

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7 Mobile Marketing Stats That Will Blow Your Mind | SEO RUSH NOW

Royal Pingdom · Rich Page Website Optimizer · Web Strategist · SEO · SEM ... While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?
Carol Standing's insight:

US stats but I suspect we're not so dissimilar here in the UK!

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6 Steps To Mobile Optimization for B2B Marketers

6 Steps To Mobile Optimization for B2B Marketers | mobile web news | Scoop.it
RT @OpenMarketingSF: Are your websites optimized for mobile? Here are 6 steps you need to follow to find out: http://t.co/HmuomYrPJg
Carol Standing's insight:

Mobile friendly websites are a MUST for B2B businesses

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46% of Searchers Now Use Mobile Exclusively to Research [Study ...

46% of Searchers Now Use Mobile Exclusively to Research [Study ... | mobile web news | Scoop.it
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent ... SEO Tactics for App Stores, Mobile App Website Pages & Local Markets.
Carol Standing's insight:
46% of Searchers Now Use Mobile Exclusively to Research
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11 Reasons Mobile Websites Are a Must-Have | Engage

11 Reasons Mobile Websites Are a Must-Have | Engage | mobile web news | Scoop.it
11 Reasons Mobile Websites Are a Must-Have: http://t.co/FN2KtGa3cV via @FRSuccess
Carol Standing's insight:

Obviously there are more that 11 reasons but this is a great starting point!

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Over Half of Smartphone and Tablet Users Shop via Mobile Every Week - Wireless Developer Network (press release)

Over Half of Smartphone and Tablet Users Shop via Mobile Every Week Wireless Developer Network (press release) Available for free download from http://www.episerver.com/Best-practices-on-the-web/7-Steps-to-the-Perfect-Mobile-Commerce-Strategy/, the...
Carol Standing's insight:

UK Research: Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week

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75pc of consumers access smartphones in-store: Forrester

75pc of consumers access smartphones in-store: Forrester | mobile web news | Scoop.it
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
Carol Standing's insight:

With a mobile website you can still steal competitors customers even when they are in-store!

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45% of businesses still don't have a mobile site or app: report

45% of businesses still don't have a mobile site or app: report | mobile web news | Scoop.it
Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.

Via Simon West, Nett Sales
Carol Standing's insight:

Hey - we're here to help if you are in the 45% and want to join the 55%!

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46pc exclusively use mobile for researching local products, services: study - Mobile Marketer - Research

46pc exclusively use mobile for researching local products, services: study - Mobile Marketer - Research | mobile web news | Scoop.it
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
Carol Standing's insight:

New research - 46% only use mobile web for local searches

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10 Essentials Every Small Business Website Needs - Business 2 Community

10 Essentials Every Small Business Website Needs - Business 2 Community | mobile web news | Scoop.it
10 Essentials Every Small Business Website Needs Business 2 Community If your site isn't mobile-compatible, consider creating a mobile site that contains 5-10 essential pages from your website to help visitors find information and more importantly,...
Carol Standing's insight:

Are you losing visitors – and leads – because your website is missing important information or features? a Smartphone friendly website is No 10 on this list... not necessarily where we'd put it! But a great list none the less.

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Mobile’s role in lead generation grows as conversions blow past 25pc - Mobile Marketer -

Mobile’s role in lead generation grows as conversions blow past 25pc - Mobile Marketer - | mobile web news | Scoop.it
Mobile presents a unique set of challenges for marketers looking to generate online leads, but also a growing opportunity for those who get it right, with sales conversions averaging more than 25 percent in some cases.
Carol Standing's insight:

New leads important to your business? You need mymobweb!

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