B2B marketers who are used to traditional marketing activities like print collateral, full featured websites and trade show booths are usually saddled with complex approval processes where a number of executives must sign off on the copy, the design and even the layout. Everyone operates in an environment where they are scared that the wrong thing will be produced, and in public companies the wrong thing affects the stock price. Blogging needs to be a lightweight process. While you are writing those early posts to get ahead is the time to establish this simple approval process. Share the plan with executives, which should include targets, topics, tone and even a sample article. And let them know that standard approval process will not be happening. It’s just not practical for a blogging program. And if you still need mutliple levels of approval, you are at least working 4 weeks ahead.
5. How Can We Drive More Traffic To Our Blog?
This is a huge question, because some B2B marketers get disappointed that social media is not an “if you build it they will come” activity. Once you start creating compelling content that your prospects and customers would respond to, you need to let them know about it. Social channels work for amplification, but so do internal newsletters, external newsletters and links in email signatures. You need to leverage all available channels and communication touchpoints to let people know about your blog in general and even specific relevant posts.
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"Juste like the 72 marketing definitions that Heidi Cohen wrote about, depending on who you ask, thought leadership has many definitions too. Considered another marketing buzzword, I miraculously found 21 definitions for it"
Simon says, following the leader, being line leader at school… many of the messages we share about leadership are simple … “I’ll tell you what to do, and you do it.” And if we’re feeling particularly cranky, “because mommy (or daddy) says so,...
So, you've built a blog, invested a grand amount of time (and money) in creating some of the best content in your niche -- these are, naturally, the best pieces you've ever written -- yet your analytics tools tell you yesterday your post received...
Some would say people are natural-born leaders – you either have it or you don’t. But the truth is you canlearn how to become a leader, or groom yourself to become a better leader. Leadership can often seem like a daunting prospect on your career trajectory, but there are a few character traits you can start sharpening up that will help you perfect the role once you get there.
Like millions of people all over the world, I have an addiction. When things are stressful and I need to unwind, I find a quite spot all to myself and engage in a self-medicating behavior that never fails to help me feel better. This addiction, my friends, is not having a glass of wine or anything like that…it is playing Candy Crush on my iPad. I thought I would write a post about the leadership lessons I have learned while indulging my habit.
Teens who stay up late on school nights -- whether it be due to homework, chatting online with friends or late sports practices -- may experience more academic and emotional problems than their peers who are earlier to bed, a new study suggests.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.