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CONTENT CREATION - Tools for Instant Content Ideas

CONTENT CREATION - Tools for Instant Content Ideas | General Interest | Scoop.it
Stuck for content ideas? Try these (mostly free!) tools to get instant inspiration from word relationships, visual associations and the social zeitgeist.

Via Peg Corwin
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Peg Corwin's curator insight, November 6, 2013 10:03 PM

New tools to me, so maybe they can help you generate ideas too.


If you like this scoop, please consider a thumbs up or share.

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10 Questions about B2B Blogging Answered - Social Media B2B | #TheMarketingAutomationAlert

10 Questions about B2B Blogging Answered - Social Media B2B | #TheMarketingAutomationAlert | General Interest | Scoop.it

4. How Do We Simplify the Approval Process?

B2B marketers who are used to traditional marketing activities like print collateral, full featured websites and trade show booths are usually saddled with complex approval processes where a number of executives must sign off on the copy, the design and even the layout. Everyone operates in an environment where they are scared that the wrong thing will be produced, and in public companies the wrong thing affects the stock price. Blogging needs to be a lightweight process. While you are writing those early posts to get ahead is the time to establish this simple approval process. Share the plan with executives, which should include targets, topics, tone and even a sample article. And let them know that standard approval process will not be happening. It’s just not practical for a blogging program. And if you still need mutliple levels of approval, you are at least working 4 weeks ahead.

 

5. How Can We Drive More Traffic To Our Blog?

This is a huge question, because some B2B marketers get disappointed that social media is not an “if you build it they will come” activity. Once you start creating compelling content that your prospects and customers would respond to, you need to let them know about it. Social channels work for amplification, but so do internal newsletters, external newsletters and links in email signatures. You need to leverage all available channels and communication touchpoints to let people know about your blog in general and even specific relevant posts.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, November 14, 2013 9:47 PM

I scooped only two of the ten as the other eight were obvious and not nearly as vexxing. The approval process is a pain, and agile goes out the window when it comes to internal compliance.  Traffic? Each of us has our own plan, and there's no silver bullet.

Rescooped by JerwelAdrian from Thought Leadership and Online Presence
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21 Definitions of Thought Leadership

21 Definitions of Thought Leadership | General Interest | Scoop.it

"Juste like the 72 marketing definitions that Heidi Cohen wrote about, depending on who you ask, thought leadership has many definitions too. Considered another marketing buzzword, I miraculously found 21 definitions for it"

 

By Tracy Sestilli.


Via Marc Rougier
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Marc Rougier's curator insight, November 11, 2013 5:58 PM

I add this list by Tracy Sestilly because I made reference to it in another post and I thought it deserves to be scooped too. It warns against the buzzword syndrom of Thought Leadership (true to everything trendy, especially in marketing) and underlines its multifaceted nature.


My key 2 words to define Thought Leadership are "innovation", and "influence". And I know that 2 words are not enough (think about change making, sharing, expertise...) but well, it's about curation here :)


Your definition: welcome !

Chiale Stéphanie's comment, November 12, 2013 2:45 AM
J'aime cette définition ; "un connecteur". C'est une personne clé ayant un réseau social étendu, et susceptible d'influencer un bon nombre de personnes.
Nancy J. Herr's curator insight, November 13, 2013 2:22 PM

Which of these definitions fi YOUR concept?

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Fewer teens smoke but more use e-cigarettes, hookahs - USA TODAY

Fewer teens smoke but more use e-cigarettes, hookahs - USA TODAY | General Interest | Scoop.it
Philly.com
Fewer teens smoke but more use e-cigarettes, hookahs
USA TODAY
Fewer U.S.
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Inspiring Servant Leadership in Kids

Inspiring Servant Leadership in Kids | General Interest | Scoop.it
Simon says, following the leader, being line leader at school… many of the messages we share about leadership are simple … “I’ll tell you what to do, and you do it.”  And if we’re feeling particularly cranky, “because mommy (or daddy) says so,...

Via Thomas Faltin
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Rescooped by JerwelAdrian from Content Creation, Curation, Management
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12 Ways to Drive More Readers to Your Content

12 Ways to Drive More Readers to Your Content | General Interest | Scoop.it
So, you've built a blog, invested a grand amount of time (and money) in creating some of the best content in your niche -- these are, naturally, the best pieces you've ever written -- yet your analytics tools tell you yesterday your post received...

Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, November 16, 2013 4:50 PM

 The new generation of content marketing is all about testing. 

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5 sites teens flock to instead of Facebook - Slide Show - MarketWatch

5 sites teens flock to instead of Facebook - Slide Show - MarketWatch | General Interest | Scoop.it
If your kids aren't on Facebook, where are they? Where America's youth go online to avoid Mom and Dad.
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Attributes for Successful Leadership

Attributes for Successful Leadership | General Interest | Scoop.it

Some would say people are natural-born leaders – you either have it or you don’t. But the truth is you canlearn how to become a leader, or groom yourself to become a better leader. Leadership can often seem like a daunting prospect on your career trajectory, but there are a few character traits you can start sharpening up that will help you perfect the role once you get there.


Via Patti Kinney
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Leadership lessons learned from playing Candy Crush

Leadership lessons learned from playing Candy Crush | General Interest | Scoop.it

Like millions of people all over the world, I have an addiction. When things are stressful and I need to unwind, I find a quite spot all to myself and engage in a self-medicating behavior that never fails to help me feel better. This addiction, my friends, is not having a glass of wine or anything like that…it is playing Candy Crush on my iPad. I thought I would write a post about the leadership lessons I have learned while indulging my habit. 


Via Patti Kinney
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Teens Who Stay Up Late Might Do Worse In School

Teens Who Stay Up Late Might Do Worse In School | General Interest | Scoop.it
Teens who stay up late on school nights -- whether it be due to homework, chatting online with friends or late sports practices -- may experience more academic and emotional problems than their peers who are earlier to bed, a new study suggests.
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