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Search Apps Stealing Mobile Search Ad Revenues from Google [Report] - Search Engine Watch

Search Apps Stealing Mobile Search Ad Revenues from Google [Report] - Search Engine Watch | General | Scoop.it
Top Tech News Search Apps Stealing Mobile Search Ad Revenues from Google [Report] Search Engine Watch Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use...
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Six Apps to Follow Every Minute of the World Cup

Six Apps to Follow Every Minute of the World Cup | General | Scoop.it
Our six favorite apps that will provide everything from breaking-news alerts, video highlights and ways to connect with fellow fans around the world.
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Facebook Plans Mobile-Ad Network - Wall Street Journal

Facebook Plans Mobile-Ad Network - Wall Street Journal | General | Scoop.it
Wall Street Journal Facebook Plans Mobile-Ad Network Wall Street Journal Facebook's new ad network won't increase the amount of data the company gathers on its users, but it could increase the amount of targeted ads Facebook users see across the...
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#Innovation #Digipub #Tech

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Content marketing: take your message to the people - The Guardian (blog)

Content marketing: take your message to the people - The Guardian (blog) | General | Scoop.it
The Guardian (blog)
Content marketing: take your message to the people
The Guardian (blog)
Content is being consumed on an unprecedented scale across a range of devices – making content marketing the subject of much discussion.
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#Innovation #Digipub #Tech

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Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online - Adweek

Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online - Adweek | General | Scoop.it
Adweek
Chipotle's Next Tasty Marketing Gambit: A Scripted Satire Online
Adweek
IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks.
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4 Content Marketing Strategies That Still Build Links

4 Content Marketing Strategies That Still Build Links | General | Scoop.it
I think we are watching SEO practices dissolve into the broader framework of content marketing and inbound marketing — and this is a good thing for everybody. It's good for Google because converting SEOs to content ...
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#DigiPub
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Conspiracy Against BlackBerry - Technology - Trango

Conspiracy Against BlackBerry - Technology - Trango | General | Scoop.it
Lack of sexy time kills BlackBerry. (Conspiracy Against BlackBerry - Technology - Trango http://t.co/2A5yJsgy2X)
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Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog | #TheMarketingAutomationAlert | General | Scoop.it
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking.

 

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Via marketingIO
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Marketers must understand! #SocialMedia #Marketing 

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marketingIO's curator insight, October 28, 2013 7:41 PM

I know I've pointed this subject out to you in previous scoops, but the statement "Those emails had an average click-through-rate (CTR) 158% higherthan emails that didn’t include social sharing." should spur action if you're not doing this.

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How to reach your customers through mobile applications

How to reach your customers through mobile applications | General | Scoop.it
Mobile Application features to help you take your business to every customer's reach Push Notification Mobile applications help you send instant messages to your customers called push notificati (How to reach your customers through mobile applications...
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The best to engage with customers through apps. #Mobile #App 

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Inside Forbes: Journalists Need to Know How the Rise of the Mobile, Social ... - Forbes

Inside Forbes: Journalists Need to Know How the Rise of the Mobile, Social ... - Forbes | General | Scoop.it
Forbes
Inside Forbes: Journalists Need to Know How the Rise of the Mobile, Social ...
Forbes
Mobile First is the rallying cry for news outlets trying to prove they get the future. For most, it's little more than a catchy marketing line.
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Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist - Marketing Land

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist - Marketing Land | General | Scoop.it
Marketing Land Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist Marketing Land Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches...
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#Innovation #Digipub #Tech

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What Medium Means for Content Marketing

What Medium Means for Content Marketing | General | Scoop.it
Grocery shopping used to be a multi-stop affair, but these days you can get everything you need in one place. A similar change is taking place in how people consume content. In a world of nearly in...
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#Innovation #Digipub #Tech

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3 Strategies for Stretching Your Content Marketing Budget

3 Strategies for Stretching Your Content Marketing Budget | General | Scoop.it
As online content continues to mushroom, marketers face a growing challenge. Use these 3 strategies to increase content marketing value and stretch your budget.
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#DigiPub

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Wish I'd Known It: Hacking Advertising - Digiday

Wish I'd Known It: Hacking Advertising
Digiday
The path to the top is always clearer from the peak. In advance of the Digiday Agency Summit: Hacking Advertising, Feb.
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NBCUniversal Opens $17 Mil Technology Center in New Jersey, Seeking ... - Variety

NBCUniversal Opens $17 Mil Technology Center in New Jersey, Seeking ... - Variety | General | Scoop.it
TV Technology
NBCUniversal Opens $17 Mil Technology Center in New Jersey, Seeking ...
Variety
The media company Monday announced the launch of the 63,000-sq.-ft.
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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | General | Scoop.it
How do colors affect us when we buy things?
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Lighter and Faster, It’s iPad Air

Lighter and Faster, It’s iPad Air | General | Scoop.it
The improvements on the new tablet are incremental, not revolutionary, but Apple still holds the edge compared with the other tablets on the market.
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We're definately getting them here! #Apple

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Is Facebook Failing Marketers? - Deadline.com

Is Facebook Failing Marketers? - Deadline.com | General | Scoop.it
Is Facebook Failing Marketers? Deadline.com Shares are down about 4% over the last two days after Elliott said that “while lots of marketers spend lots of money on Facebook today, relatively few find success.” The problem: The social media giant...
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How do we measure ROI on Facebook..#Marketing #Digital 

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