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Why Leaders Should Write Specialty Blogs

Why Leaders Should Write Specialty Blogs | General business ideas | Scoop.it
Have you heard about the impact of specialty blogs? Did you hear the story about the stay-at-home mom that became a millionaire?

 

The Impact Of Specialty Blogs

Have you heard about the impact of specialty blogs? Did you hear the story about the stay-at-home mom that became a millionaire? How did she do it? She did it by creating a specialty blog. She and her husband were struggling to make ends meet, so she started to blog about her situation. The purpose of her blog was to show everyone what she and her family were going through and how they were trying to save money, be more frugal, and overcome their situation. As she wrote, she gained more and more followers. She gained credibility as a money saving expert as she saved money and became financially stable. Once she gained her expert status, major television networks had her to speak on their shows to teach people how to overcome their financial instability. They paid her big money for the speaking arrangements. From there, she started her own in-home business that focused on helping people gain financial stability.

I learned about this story through reading the book ME 2.0 by Dan Schawbel.  Many people write specialty blogs and each person has the ability to start their own specialty blog. If you start a specialty blog and post regularly, you will gain a following and could be the next millionaire!

The Nitty Gritty Of Specialty Blogs

Okay, okay, I am not going to promise you any financial gain, but there are many benefits that come from specialty blogs. Just for starters, the list below has four benefits of specialty blogs. Starting your own specialty blog will help you do the following:

1. Establish Your Expertise. When you start your specialty blog, you should focus it on a topic that you are either very familiar with or about which you are passionate. As you write about your topic, you will learn more and your expertise will grow. As you post specialty blogs, it will clarify your thoughts so that people can understand what you write.

2. Develop a Network. The more you blog, the more content you will have on the internet and the more opportunities you will have to connect with people. Your specialty blog content will drive people to your site as they search about your specific topic. If you content is valuable, people will follow your specialty blog. You can then work on building relationships with those people.  From there you will develop a network.

3. Gain Supporters. As you continue to write great content, people will spread the word about your specialty blog posts. They will help you to gain more exposure and they will support you. Your followers will become your supporters.

4. Influence Potential Employers. As you blog, you have the ability to influence potential employers. One of your blog readers may be in a position to springboard your career to new levels. You may also be able to get exposure from your blog on sites like LinkedIn, Facebook, Twitter, etc. Your specialty blog posts can also help to validate your resume.


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