Gender marketing
38 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Kasya Shahovskaya
Scoop.it!

What brands should know about the new woman consumer | Marketing Magazine

What brands should know about the new woman consumer | Marketing Magazine | Gender marketing | Scoop.it
What brands should know about the new woman consumer, The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge. | Marketing Magazine
more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

GENDER MARKETING: MAN vs WOMAN Shopper Preferences

GENDER MARKETING: MAN vs WOMAN Shopper Preferences | Gender marketing | Scoop.it

OCT 2013 study: As women exert more influence on traditionally male shopping categories—such as autos and financial services—men are getting more involved in household purchases.


Store promotions and coupons are effective with female shoppers. But to attract male shoppers, marketers would do well to offer reminders to replenish supplies, and they should formulate specific messages with male shoppers in mind.

 

The gender divide also plays out in-store, where men tend to be more engaged with shopper marketing intended to inform or attract purchases.



more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender difference: Wage Gap Between Men and Women

Gender difference: Wage Gap Between Men and Women | Gender marketing | Scoop.it

We all know that women tend to earn less than men, but this infographic illustrates just how much less. The gender pay gap is biggest in South Korea (37,5%). Russia has 32.1%. USA's gap is 17,8%, China has 17,5%. (2014)

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender difference: USA Millennial Women at work

Gender difference: USA Millennial Women at work | Gender marketing | Scoop.it

While the public sees greater workplace equality between men and women now than it did 20 to 30 years ago, most believe more change is needed, according to Pew Research Center survey conducted Oct. 2013. Full study is available by clicking the link.

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

NEW TREND: Men vs groceries. Gender Issues in Food Marketing

NEW TREND: Men vs groceries. Gender Issues in Food Marketing | Gender marketing | Scoop.it

GENDER MARKETING: Daymon Worldwide, Dec 2013  'Men on Mission' survey: more and more men handle the house groceries, especially in the United States. Supermarket shelves, however, still speak to women only.

Kasya Shahovskaya's insight:

-> In the States about 52% of men buy 78% of the groceries when it comes to their own household, half of these men go on a mission for a specific product.

 

-> Packaging is very important to mark the difference. A Greek yogurt company launched an exclusive line for men in which the logo is the head of a bull.

 

-> Men don't like straws: they don't care for nutrients that help digestion, rather they tend to look for stimulants and energy channels, or help their muscles; they like crusty things and novelties, especially at the top of their category.

 

-> It's now becoming a trend in the States: from tacos to cheese, more and more products are made to attract male consumers.

 

-> Those who invest in male consumers will probably succeed: compared to women, men tend to stick with a brand they like.

 

http://www.daymon.com/whitepaper/daymon-male-shopper-study.pdf

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender Neutral Marketing Is Extinct

Gender Neutral Marketing Is Extinct | Gender marketing | Scoop.it
Though the gender gap continues to close at work, savvy marketers know that men and women continue to shop and make purchases very differently. Knowing what each gender responds best to will increase ROI on advertising.
Kasya Shahovskaya's insight:

men and women shop differently and buy for different reasons

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Toys "R" Us: Stop Marketing Gender Stereotypes to Children

Toys "R" Us: Stop Marketing Gender Stereotypes to Children | Gender marketing | Scoop.it
Now is the time for Toys "R" Us in the USA to join its counterparts in the UK and Sweden and end the rampant gender stereotyping in its marketing of...
Kasya Shahovskaya's insight:

"Children should be allowed to explore and find out who they are not who other people think they should be"


more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Who Decided That Girls Need Pink Toys? Why Gender Marketing is a Bad Idea

Who Decided That Girls Need Pink Toys? Why Gender Marketing is a Bad Idea | Gender marketing | Scoop.it
This writer rejects the notion that girls can't follow directions and that boys can't be creative.
Kasya Shahovskaya's insight:

Gender marketing pigeonholes our children into specific roles and behaviours? That's right, there are only two colours existed for babies. And I still feel uncomfortable seeing man wearing a pink shirt. Are stereotypes hidden deep down in our minds started from the childhood? 


more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

31 Exceptional Strategies for Marketing to Today's Woman

31 Exceptional Strategies for Marketing to Today's Woman | Gender marketing | Scoop.it
As a woman, I've felt the pressures to succeed in everything I touch: raising a family, being a spouse, running a business, and just being a
Kasya Shahovskaya's insight:

GENDER MARKETING: 31 Exceptional Strategies for Marketing to Today's woman .

.

NUMBER 6: Financial providers, banks: .. making women comfortable enough to take their time to make decisions....

.

NUMBER 10: Don't fall into the trap of stereotyping women. Women today are multi-dimensional...

.

NUMBER 16: Stop talking AT them and start talking WITH them! .

 

+ many others in the article. Just click it. 

 

#gender #marketing #woman #strategy #market #bank #financial #today #women #how #advertising #stereotype

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender Marketing Infographic: Men vs. Women Online Shopping

Gender Marketing Infographic: Men vs. Women Online Shopping | Gender marketing | Scoop.it

Men are more likely to buy EXPENSIVE ITEMS. Majority of men said their most costly purchase over the past six month was between $1.000 and $2.500, compared to a range of $100 and $500 for women.

 

Kasya Shahovskaya's insight:

63.9% of women will make purchase to improve their mood, in comparison with 39,8% man. And women will most likely spent it on clothes (57,9%), while men will spend on food with a chance of 28.1%.


66.6% of men and women prefer to conduct their RECREATIONAL SHOPPING online.

 

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender Marketing: Men's and women's brains found to be physically different

Gender Marketing: Men's and women's brains found to be physically different | Gender marketing | Scoop.it

MEN tended to have larger volumes in brain regions associated with survival instincts, memory and learning, while WOMEN tended to have larger volumes in areas of the brain dealing with language and emotions. NHS, 2013 Research.

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender Marketing Trend: segmentation of technology shoppers

Gender Marketing Trend: segmentation of technology shoppers | Gender marketing | Scoop.it

57% of the British spontaneous spenders in consumer electronics are women. They are swayed by promotions, advertising and the availability of items. They are 77% more likely to select availability as an important factor in their purchasing decisions and 28 % more likely to choose advertising. High proportion of consumers are concerned with the functionality of products. One-to-one communication channels are the best ones in order to support consumers seeking guidance and advice.

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender marketing: millennials buying habbits

Gender marketing: millennials buying habbits | Gender marketing | Scoop.it
Kasya Shahovskaya's insight:

2013 Boston Consulting Group reports on gender marketing:

 

- millennial females (individuals ages 16-34) buy a third more apparel per year than non-millennials females, regardless of income or race,

 

- while millennial males spend twice as much on apparel per year as males of previous generations. 

 

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Infographic: What Motivates Each Gender in the Workplace

Infographic: What Motivates Each Gender in the Workplace | Gender marketing | Scoop.it
Kasya Shahovskaya's insight:

BRAND IS AN IDEA INSIDE OF YOUR CONSUMER'S AND EMPLOYEE'S HEAD. 


Employees motivation is extremely important for branding. Highly motivated employees can be perfect brand ambassadors. 

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Study: why girls like pink

Study: why girls like pink | Gender marketing | Scoop.it
It's not an artifact of marketing. A new study says girls may be hard-wired to prefer pink shades -- and boys, blue
Kasya Shahovskaya's insight:

2007, the study found: all people generally prefer blue, something researchers have long known. The study also found that while both men and women liked blue, women tended to pick redder shades of blue — reddish-purple hues — while men preferred blue-green. 

more...
No comment yet.
Scooped by Kasya Shahovskaya
Scoop.it!

Gender-Based Toy Marketing Returns

Gender-Based Toy Marketing Returns | Gender marketing | Scoop.it
Though we’ve made great strides toward gender equity over the past 50 years, the world of toys looks a lot more like 1952 than 2012.
Kasya Shahovskaya's insight:

"...toy makers know that by segmenting the market into narrow demographic groups, they can sell more versions of the same toy"  #gender #marketing

more...
No comment yet.