Women are known to be poor users of the media and many other sources of information mainly the written and digital information. They are also wrongly captured as media sources as most of them lack information literacy skills.
Media is a source of information and news. It is the key driver of the democratization of social spaces and societies, providing a platform for citizens to freely share information, express their views, learning and to develop themselves and their communities.
The Global Media Monitoring Programme Report 2010 on the media consumers indicates that 21 percent of those interviewed and whose views appeared in the media were women. However, in southern Africa, according to Gender Links research 17 percent of women in SADC make media sources.
The major reason for the small number considering that in the region women and girls consists of 54 percent is that they are constantly left out owing to their information literacy levels and competencies.
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc