Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further.
Does it ring a bell? The same narrative, over and over again, across all industries, all countries, all sectors of activity. As Avivah Wittenberg-Cox puts it, "the objective of every life is to work and love." When do we start to re think the way we work? blogs.hbr.org/cs/2013/02/wor…
“I wish there were more women to interview for creative directors,” she admits. “If you could find them, you would hire them,” because strong creative comes from insights from both genders.
DiFebo also believes the reason there are so few women creative directors is the lack of work/life balance. “As someone doing this for 30 years, it’s not really a guess,” she says. With so few female role models, she says women don’t have a clear path to follow. “How can I be a mom and a creative director?” she posits. As more women like her are taking on CEO roles, DiFebo says it would only take a few more in a creative leadership position to bring a “flood” of other women. “But it has to be someone who believes in the balance, that has a family or interests outside work that take up their time,” she argues.
To foster a more equal playing field, DiFebo says Deutsch NY hires between 30 and 40 interns per year, split equally between genders. Women are introduced to all departments, something DiFebo believes is valuable to this new generation of workers. “Women need to feel like they can do things the guys can do.”