Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Download our full collection of 101 call-to-action examples here for even more CTA ideas.
To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....
A team led by researchers from the National University of Singapore has developed a method to enhance the photoluminescence efficiency of tungsten diselenide, a two-dimensional semiconductor, paving the way for the application of such semiconductors in advanced optoelectronic and photonic devices.
Tungsten diselenide is a single-molecule-thick semiconductor that is part of an emerging class of materials called transition metal dichalcogenides (TMDCs), which have the ability to convert light to electricity and vice versa, making them strong potential candidates for optoelectronic devices such as thin film solar cells, photodetectors flexible logic circuits and sensors. However, its atomically thin structure reduces its absorption and photoluminescence properties, thereby limiting its practical applications.
By incorporating monolayers of tungsten diselenide onto gold substrates with nanosized trenches, the research team, led by Professor Andrew Wee of the Department of Physics at the NUS Faculty of Science, successfully enhanced the nanomaterial's photoluminescence by up to 20,000-fold. This technological breakthrough creates new opportunities of applying tungsten diselenide as a novel semiconductor material for advanced applications.
Ms Wang Zhuo, a PhD candidate from the NUS Graduate School for Integrative Sciences and Engineering (NGS) and first author of the paper, explained, "This is the first work to demonstrate the use of gold plasmonic nanostructures to improve the photo-luminescence of tungsten diselenide, and we have managed to achieve an unprecedented enhancement of the light absorption and emission efficiency of this nanomaterial."
Elaborating on the significance of the novel method, Prof Wee said, "The key to this work is the design of the gold plasmonic nanoarray templates. In our system, the resonances can be tuned to be matched with the pump laser wavelength by varying the pitch of the structures. This is critical for plasmon coupling with light to achieve optimal field confinement."
The classic geek movie Back to the Future Part II sent Marty McFly 30 years forward to October 21, 2015. We asked top technology experts to check their digital crystal balls and describe what they see in store for us 30 years from now.
There is no doubt that smartphones, social media, and the always-connected digital world have changed consumer behavior. The buyer’s journey has become more immediate, with consumers expecting brands to meet their needs whenever and wherever they are. And Google has given a name to this real-time trend: Micro-moments.
Micro-moments are those in-the-moment times where a consumer turns to Google or social media to solve a problem or address something immediate. They are the “I want to learn…”, “Is it worth the price…”, “How do I fix…” moments. And they are becoming a significant part of how consumers make purchase decisions.
AdAge describes the new connected consumer, who frequently engages in these micro-moments, as having extremely high expectations of brands:“They want to take instant action and they want instant gratification based on personal agendas and goals. Their movements are comprised of mini-moments and their decisions at each is more unscripted and unpredictable than ever.”
The brands that will continue to win consumers’ hearts and minds are those that can respond to this demand for immediacy and personalization, taking real-time marketing to its pinnacle....
Are you looking for the ultimate list for design resources online?
If you’re like me, you spend a lot of time trying to find the perfect pattern, the finest font, and the coolest color combo. What if you could bookmark one page that contained all of the design resources and references you’ll need?
That’s this page. Don’t worry, Princess, you won’t have to kiss any frogs here. On this page, you’ll find the best resources on the web (and we’ll continue to update this list and keep it fresh). Whether you’re looking for podcasts or image inspiration, YouTube videos or design communities, we’ve got you covered. We scoured the ‘net to find the best and brightest resources available....
Mater atrium necessitas.Surely that, or something very much like it, must have been what the four computer science students at Carnegie-Mellon University were thinking when, way back in 1982, they invented what became the first, and still th [...]...
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece.
Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
Forget overpriced schools, long days in a crowded classroom, and pitifully poor results. These websites and apps cover myriads of science, art, and technology topics. They will teach you practically anything, from making hummus to building apps in node.js, most of them for free.
There is absolutely no excuse for you not to master a new skill, expand your knowledge, or eventually boost your career. You can learn interactively at your own pace and in the comfort of your own home. It’s hard to imagine how much easier it can possibly be. Honestly, what are you waiting for?...
Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning, what you can do better and help understand who does content marketing well. Here are some details on the framework, that you can use as a ready-hand reference for your own brands.
Marketers have access to a lot of digital tools these days. Here's a list of the top tools to use for marketing automation, digital asset management, social media and more.
As the marketer’s role becomes more data-driven and analytical, they need to master a new set of tools.According to a 2014 survey conducted by the Economist, CMOs said marketing operations, technology, and data analysis were some of the top areas where their organizations need expertise. One CMO told the Economist, “when we hire, we look for people with digital capabilities, who can do things like run a marketing automation platform, a data analytics function, or execute and listen to multiple social media properties.”
Marketers have access to more digital tools than we could possibly list. We’ve targeted some of the most popular tools for automation, analytics,digital asset management, social media management, and other digital technologies modern marketers need to get the job done....
Of Facebook's 1.25 billion monthly active users, 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis.
So what motivates people to Like Facebook posts -- and share them, and comment on them? And why should businesses care? Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, studies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
Data are becoming essential for marketing and PR pros.
A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years.
They’re not the only communications pros under pressure to use more measurement in PR and marketing efforts, and technology companies are responding to data overload with apps to help marketers make sense of the numbers.
Here are five ways data can enhance your brand’s marketing strategies:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.