Gestion de contenus, GED, workflows, ECM
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Gestion de contenus, GED, workflows, ECM
Gestion de contenus : CMS, GED, ECM, BPM - http://www.guely.com
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Customer Experience Optimization: A Custom Website for Every Customer

Customer Experience Optimization: A Custom Website for Every Customer | Gestion de contenus, GED, workflows, ECM | Scoop.it
A truly personalized online customer experience -- what essentially amounts to a custom website for every customer -- has been the Holy Grail of Marketing for over a decade..

 

After all, consider the great lengths web marketers go to in order to collect data about their website visitors, not to mention all the time they spend poring over it in effort to predict what their customers look like, what they want, and how to best give it to them. Now think about how little they actually do with this information.


Via digitalassetman
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Don't Believe ALL the Hype: Where Inbound Marketing Falls Short

Don't Believe ALL the Hype: Where Inbound Marketing Falls Short | Gestion de contenus, GED, workflows, ECM | Scoop.it

Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are:

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Corporama : votre centre de documentation 2.0 sur les entreprises

Corporama : votre centre de documentation 2.0 sur les entreprises | Gestion de contenus, GED, workflows, ECM | Scoop.it

Eric nous présente Corporama (créée en mars 2010) : une plateforme d'informations sur les entreprises, permettant aux commerciaux de faire de la prospection, et aider toutes les entreprises de faire de la veille sur les autres entreprises de...

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Les marketeurs ont tout intérêt à favoriser les stratégies indirectes

Les marketeurs ont tout intérêt à favoriser les stratégies indirectes | Gestion de contenus, GED, workflows, ECM | Scoop.it
Essaimer du contenu sur les réseaux sociaux, blogs et sites de partage de vidéo est un moyen efficace de communiquer sur son entreprise sans solliciter directement un individu.
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Marketing Funnel: How To Build an Effective One | Problogger

Marketing Funnel: How To Build an Effective One | Problogger | Gestion de contenus, GED, workflows, ECM | Scoop.it

From the article: "To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.

 

What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.

 

To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.

 

Step 1: Create a blog lead hunter

Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...

 

Step 2: Create a squeeze page lead hunter

The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...

 

Step 3: Create a Facebook fan page lead hunter...

 

Step 4: Driving traffic to the lead hunter pages

- Blog traffic sources...

- Lead magnet traffic sources...

- Facebook Fan page traffic sources...

 

Step 5: What happens in the funnel?

Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...

 

Step 6: Promoting the right product

Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...

 

Step 7: Back in the funnel..."

 

 

Read the full article: http://j.mp/weptx0]

 

(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello, Robin Good, Francois Trouillet
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Zebaz : base de donnée marketing avec crowdsourcing

Zebaz : base de donnée marketing avec crowdsourcing | Gestion de contenus, GED, workflows, ECM | Scoop.it
Frédéric a mis sur pied avec son équipe Zebaz : un annuaire de 1,6 million de décideurs professionnels français appartenant à 1 million d'entreprises... Et il ne s'agit pas des patrons du CAC 40, mais ceux qui font le business...
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The Myth of the One Perfect Page | Monetate

The Myth of the One Perfect Page | Monetate | Gestion de contenus, GED, workflows, ECM | Scoop.it

A large (and influential) group advocates un-targeted testing with the goal of constructing the One Perfect Page—a single end state characterized by maximum page performance—beyond which incremental improvements are impossible. And although this group might have Aristotle on its side, the myth of the perfect page is ultimately rooted in the mistaken belief that any one page can be everything for everyone.

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Who's Best at B2B Marketing: Facebook vs LinkedIn

Who's Best at B2B Marketing: Facebook vs LinkedIn | Gestion de contenus, GED, workflows, ECM | Scoop.it

Quelques chiffres qui vous feront certainement reconsidérer Facebook avec attention.


Via Stephanie Wailliez
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L’IAB publie deux livres blancs sur le trading media et le marketing mobile

L’IAB publie deux livres blancs sur le trading media et le marketing mobile | Gestion de contenus, GED, workflows, ECM | Scoop.it

L’IAB - Interactive Advertising Bureau – publie deux livres blancs dédiés au Trading Media et au Marketing Mobile. L’IAB y soulève plusieurs problématiques : Comment fonctionnent les Ad Exchanges, en quoi changent-ils le marché ? Qu’est-ce-que le Real Time Bidding ? Quand utiliser ces technologies et comment en tirer parti ?

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