SALON DOCUMATION/MIS 2014 : le CXP vous donne rendez-vous ... CXP Enfin, le CXP publiera à l'occasion de Documation/MIS 2014 un Livre Blanc présentant les résultats d'une enquête sur le thème « Maîtriser et unifier les composants de l'ECM ».
Les expérimentations sur les tablettes tactiles sont en progression continue depuis 2010. Parmi les expérimentations et les premiers déploiements suivis par le ministère, on recensait en juin 2013 environ 15 000 tablettes en expérimentation dans les établissements scolaires (dans 119 écoles, 174 collèges et 42 lycées). On estime qu'il y en aura plus de 23 000 au début de l'année 2014.
L’Agence pour la création d’entreprises (APCE) vient de lancer une plateforme pour aider les porteurs de projets à... (Focus sur une initiative innovante, utile et intelligente de l'Agence pour la Création d'entreprise:un réseau...
Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data presented below from earlier on mobile usage of email. Although the report title references the US, there’s also data from elsewhere in the World too. In fact this is one of the main insights from the report. This is an in-depth report which is worth downloading if you’re working on a mobile marketing strategy. These were the 3 main highlights...
Via Thibaud Guymard
“ We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.” But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites. In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do! Don't chase the algorithm! In many ways, for those who were doing SEO the right way, nothing has changed at all. They probably enjoyed Google's algorithm changes over the last six months the most. It's those who were chasing the algorithm and looking for quick win SEO tactics that lost out. At a conference back in April, just after Google had rolled out the penguin update, I got asked by the CEO of a property company why his website had dropped for key terms such as "Florida real estate". He told me how he went to all the leading search conferences and events, followed all of the advice and benefited from great rankings for years. So why has Google now decided to penalise him? Having thought about what he said, my reply was that the answer was in the question! He's been taking advantage of all of the SEO tactics for a long time, benefiting from this knowledge of the Google algorithm in order to boost his own results into positions where they really shouldn't have been ranking. I'm not saying there's anything wrong in that, and this time last year that would have looked like great SEO! He was getting some great results - all while his competitors were completely unaware of SEO and were missing out on great opportunities of generating organic traffic. But now things have changed! Those clueless competitor brands who just went about their business unaware of SEO are now benefiting. All because they were doing things in a natural way. And now it means they don't have to do link cleanups, they haven't over-optimised their content - but they have focused on building their business and brand. And if you look at the sites that are winning right now, they have one thing in common - they've been building brands and focusing on good PR and marketing, not short-term SEO wins. So to be a good SEO, in many ways you need to look like you don't exist. And by this, I don't mean you shouldn't do anything. As much as Google will want to be able to find the best content on the web, they have always needed SEOs to help make this content more accessible and easier to find and value. Those that won out of the panda and penguin updates were often the sites who weren't concerned about SEO tactics, or even SEO at all. It's so important these days that you don't over-do it. That's just likely to cause more problems further down the line. So I've listed a few tips on the type of things you should be focusing on instead. 1) Get your SEO basics and fundamentals in place Ensure your title tags and headings are optimised around key phrases, meta descriptions are written for users and clickthrough rates in mind, internal linking is kept sensible etc... This way you're still keeping SEO in mind but it's using natural language around those important keywords that are relevant to a specific page. It's not just trying to optimise for keywords in places where it might not fit. Asos.com is a good example of this, you can tell SEO has been considered within the site content, but it's not at the expense of the user experience and journey. 2) Get your website architecture and URL right Here you should focus on users and how they interact with your site and its navigation, there's no need to worry too much about keywords. Just make sure you are using sensible and natural language to describe your content. So clean-up your URL structure and pay attention to Google Webmaster Tools, fixing any crawl errors you find, submit XML sitemaps etc. Basically everything that you would normally do in a technical SEO review, the goal is to make sure that you're making Google's job as easy as possible in order to find your best content. They're likely to reward you for that! 3) Focus on content, not links By building great content and telling interesting stories about your brand online, the links will come. But this way it's far more natural and defensibile, because these links will have been added by choice and as a by-product of having great content with people talking about this online. The best links you can get for your site are naturally acquired, so think more about the audience you are targeting and the people you want to link to you, as opposed to the sites that you want to get links from. So analyse your content and focus on creating great content for your audience that can naturally generate social attention and links: 4) Consider user generated content We all know Google loves unique content and UGC is generally ranking very well post-panda/penguin. This makes sense, it's naturally relevant content that is written around a specific topic - but it's not over-optimised and is unique. So think of ways you can incorporate that into your brands online strategy. Sometimes it even makes for great content in it's own right!
Via Thibaud Guymard
Via Info Magazine, michel verstrepen
“ Seeking a Staredown With Google Glass New York Times The M100 glasses from Vuzix, due in November at a cost of $999, connect through Bluetooth or Wi-Fi to smartphones that can remain in a user's pocket or briefcase.”
Via Pekka Puhakka
L'APCE lance un réseau social pour les entrepreneurs Le Figaro L'Agence pour la création d'entreprises (APCE) lance www.spotcrea.fr, le réseau social dédié aux entrepreneurs, porteurs de projet et professionnels de la création d'entreprise.
During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for meta data. His tone did not indicate any type of excitement about the Schema.org announcement or the use of the tags as an SEO strategy. Other panelists commented on how the Schema.org tags could lead to additional code bloat, and in the end, none of the panelists recommended re-coding your entire site with the new Schema.org tags, as there was very little empirical evidence to support using Schema.org tags as an SEO strategy. That’s a lot like where we are right now with HTML5. While people have been writing about HTML5 for several years, no one is out there providing evidence about the effects of HTML5 on organic traffic or really even SEO in general. In fact, none of the well-known SEO blogs or writers are even discussing HTML5 very often, and those writing about HTML5 are all saying the same thing. What HTML5 Can Offer Brings several improvements in usability and user experience Has several new tags that will help developers classify important content Is awesome for sites rich in media (audio & video) Is an amazing alternative to Flash and Silverlight Is SEO-friendly when it comes to website crawling and indexing Is going to be heavily used for mobile apps and games So, survey says: HTML5 will someday make everything better. But that someday is not here just yet. Most bloggers/writers fail to mention an important point: to date, none of the popular Internet browsers fully support all of the features and codes in HTML5. To be clear, today’s browsers will render HTML5, but there are still many aspects of HTML5 that are not fully supported by or compatible with all Internet browsers.
Via Thibaud Guymard
“ Twitter Draws 82% Of Leads, But Facebook Drags More Social B2B Traffic [Report] Dazeinfo Astoundingly, email showed high engagement rates with an average of 3.75 pageviews per visit and 2.9% of conversion rate as more number of B2B marketers are...”
Via Stephanie Wailliez
Marisol Touraine, ministre de la santé a présenté en septembre dernier la feuille de route du gouvernement concernant la stratégie nationale de santé (SNS). On y apprend que l’e-santé prend une place prépondérante dans l’organisation des soins avec, par exemple, la mise en place d’une plateforme d’information en ligne, la relance du DMP (dossier médical personnel) ou encore le développement de la télémédecine.
Via Philippe Marchal/Pharma Hub, dbtmobile, michel verstrepen
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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