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Rescooped by Mike Alvaro from Social Media Marketing
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Facebook News Feed Update Gives Brands More Reach

Facebook News Feed Update Gives Brands More Reach | Gear | Scoop.it
A new change to Facebook's News Feed algorithm means brands and celebrities will have greater reach than ever with their Facebook content.

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Christophe Esposito 's curator insight, February 26, 2014 12:31 AM

At last, a break for Brands on Facebook! After recently admitting that Organic reach was dropping amongst Brands on Facebook, they have now announced a new change to the Facebook New Feed algorithm, which will help Brands reach more than ever. For marketers Facebook greatest assets has always been the size of its audience. Facebook announced that beginning Today, when a brand page tags a separate brand or celebrity page in a post, that content may surface for the followers of both pages. For small business this could be huge, because instead of your photo showing up in front of hundreds of people, instead a post tagged with a brand like Google or coca-cola could appear in front of thousands of additional users.
This has major implications on how brand now cross promote with other brands and celebrity spokesman. I see having a positive effect for brand managers as now they will be able to leverage the existing connection they already have through celebrity endorsements and even forge new partnerships with brands they may not directly compete with, but can have create a mutually beneficial outcome from this new type of cross promotion.

Rescooped by Mike Alvaro from RecLinks
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House GOP tries to heist federal water rights

House GOP tries to heist federal water rights | Gear | Scoop.it
Radical anti-environmental GOP leaders seek to privatize water By Bob Berwyn FRISCO — Anti-environmental House Republicans are at it again, this time trying to pull of one of the greatest heists of...

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Rescooped by Mike Alvaro from I love boating
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Vancouver twins find focus on the water - Vancouver Courier

Vancouver twins find focus on the water - Vancouver Courier | Gear | Scoop.it
Vancouver Courier Vancouver twins find focus on the water Vancouver Courier In August their team won gold in the Junior Open division at the Canadian National Dragon Boat Championships in Victoria and qualified to compete in the 2014 Club Crew...

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Rescooped by Mike Alvaro from Hiking The Trail
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Author of Chattanooga hiking guide offers five underappreciated hikes - Nooga.com

Author of Chattanooga hiking guide offers five underappreciated hikes - Nooga.com | Gear | Scoop.it
Nooga.com
Author of Chattanooga hiking guide offers five underappreciated hikes
Nooga.com
For the first time, a complete guidebook dedicated to Chattanooga's best hiking trails has been released.

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Rescooped by Mike Alvaro from Backpacking the Sierras
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A Few Thoughts on Camping With Kids

A Few Thoughts on Camping With Kids | Gear | Scoop.it
On that first trip to Sequoia National Park, however, the 13-month-old thought bears were giant doggies, the backpacking stove was a light-up rattle, rock-strewn campsites should be wobbled through at the highest possible speeds, ...

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Rescooped by Mike Alvaro from Mountaineering
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Mount Rainier, Part I | Podcast 7

In the first of IIAWT’s two-part series on Mt. Rainier, Matt and Chris started the conversation about the 14,411 peak with a discussion of the most popular, and standard route for the mountain.


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Rescooped by Mike Alvaro from Social Media Marketing
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Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool

Instagram Is Shaping Up To Be The World's Most Powerful Selling Tool | Gear | Scoop.it
Amid dire predictions for a mass exodus from Facebook, the social network did make a winning buy with Instagram. The photo app amassed over 150 million users in three short years --twice as fast as Twitter. That quantity has some quality. According to research by L2  Think Tank, Instagram’s community boasts 15 times [...]

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Christophe Esposito 's curator insight, February 17, 2014 12:39 AM

Is Instagram becoming the Worlds Most Powerful Selling tool? In just 3 short years the photo app has amassed over 150 million users, twice as fast as twitter. According to research by L2 Think Tank, Instagram’s community boasts 15 times more engagement than its parent company, and more that Twitter or Google.

No wonder 91% of retail brands have joined the app, hoping to capture some of the potential buying power of Instagram users. Through Branded hashtags, and location-based tagging, it ‘s clear that Instagram is the channel to tap for retailers that truly want to make an impression in omnichannel selling.

Some of the conclusions from the report Visual Commerce = Conversion. One retailer that believes all those pretty pictures is helping sell product is Coach.  Call it being ahead of the curve the retailer smartly capitalized on its affordable luxury accessories and invested in the then nascent style bloggers.

And now with Instagram’s debut of sponsored posts back in November and direct message capabilities the following month, brands believe the ads are working. Companies such as levis, Ben & Jerry’s, Michael Kors, Estee Lauder and Macys, all saw positive results.

I believe that Instagram provides brands a great way to connect with their most loyal customers.  Instagram will continue to help brands directly communicate with shoppers as well as a two way customer service channel.

Rescooped by Mike Alvaro from RecLinks
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Montana Moves Toward Buffalo Roaming Free | adventure journal

Montana Moves Toward Buffalo Roaming Free | adventure journal | Gear | Scoop.it

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Rescooped by Mike Alvaro from Hiking The Trail
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Maine outdoorsman launches debut book on long-distance hiking - Bangor Daily News

Maine outdoorsman launches debut book on long-distance hiking - Bangor Daily News | Gear | Scoop.it
Maine outdoorsman launches debut book on long-distance hiking Bangor Daily News Dan Feldman had spent plenty of time outdoors working on his parents' farm in Bowdoin, but he had never spent a night in the woods before striking out on the...

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Rescooped by Mike Alvaro from Relevant Retail
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REI picks a CEO who packs retail, outdoors expertise - The Seattle Times

REI picks a CEO who packs retail, outdoors expertise - The Seattle Times | Gear | Scoop.it
REI picks a CEO who packs retail, outdoors expertise The Seattle Times Recreational Equipment Inc., the iconic outdoor-equipment retailer based in Kent, named Jerry Stritzke, previously president and chief operating officer of luxury-goods maker...

Via Joe Skorupa
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Rescooped by Mike Alvaro from adventure-backpacking
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Fighting altitude sickness

Fighting altitude sickness | Gear | Scoop.it
A new study says that Ibuprofen can help prevent mountain climbers from getting altitude sickness...

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Rescooped by Mike Alvaro from Rock Climbing articles
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Chris Sharma Conquers La Dura Dura

Chris Sharma Conquers La Dura Dura | Gear | Scoop.it
Typically, the whole process of dreaming up, taking on and ultimately completing any Big Project unfolds in stages. Here is a story that could be any of our stories.

Via Jannette Pazer
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