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Rescooped by GeoBlogs from Geography Education onto GCSE Geography Resources |
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Create a QR treasure hunt! Here's a useful QR video For some people the iPad is a replacement for paper. Here's how to do it properly. Films and Photos organised directly from all the iPads in a sc... Via Tom D'Amico (@TDOttawa) Delete the scoop?
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Via Seth Dixon
GeoBlogs's insight:
Sustainability / Rebranding / Images / Globalisation / Glocalisation 
Conor McCloskey's comment,
April 30, 10:28 AM
According to this article from November 2008, McDonald’s is going to redo their packaging. The packaging will now be designed to provide customers with information “in a fun and easy way.” McDonald’s is a worldwide company and this change in packaging is going to take place in all 118 countries that house McDonald’s restaurants. McDonald’s is proceeding to show off its knowledge of cultures around the world by letting the local changes in packaging differ from region to region. I think this is a great business move to allow more localized parts of the company appeal to their customers because they definitely know the culture and people better.
It is interesting to see what this new packaging will say about different cultures, that eat McDonald’s, around the world. I think, for one, it proves that advertisement techniques are not universal. What draws a person to a product is not human in nature, but rather what draws in the consumer to fulfill their cultural wants and needs. By this train of thought, advertising a global product, like McDonald’s is more of a multi-approached task. 
Peter Siner's comment,
April 30, 4:12 PM
This is a real classic example of consumer ignorance. However, it really isn’t our fault. Companies like McDonalds spend millions on advertisements, many of the consumers are looking for what they offer “fast food” generally these consumers are on the go, in their car, or looking for a quick bite. With that being said, the larger print almost always drowns out the small print. In this example, McDonalds is essentially trying to convince the consumers that yes, this food is specially selected, as if the potatoes are only the best around! When in reality it doesn’t matter what the packaging looks like, or even where the potatoes come from. Fast food restaurants have a huge impact on the obesity rates of America. However, like in law, ignorance is not an excuse. We need to be more proactive about the choices we make. Just like the article about climate change, Americans don’t generally look into solving long-term problems, instead they focus on things right in front of them. Skyrocketing obesity rates take time. Look around guys, don’t let the ads fool you. I definitely enjoy a burger now and then but its all about moderation.
Zakary Pereira's comment,
April 30, 4:35 PM
It is somewhat erroneous that McDonald’s wants to redo their packaging to emphasize on fresh material. First off, I worked in fast food and I can tell you while some things are freshly cut and grown, many aren’t. McDonalds actually doesn’t even cut their own onions like Burger King, they receive them dehydrated and they have to reconstitute them every morning. To me that is just gross. It is crazy to think that this new push for nutrition will actually convince people that what they are eating is healthy, its jut crazy. Just because my fry carton has a potato on it does not mean that I am going to consider that equal to a baked potato I eat at home. I agree with David, just because the packaging shows fresh food does not mean that what you’re getting is fresh just like how Mary said that the food by the time its shipped over is not fresh anymore.
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Rescooped by GeoBlogs from Geography Education |
Seth Dixon's curator insight,
March 9, 10:11 PM
I've seen other "Where the Hell is Matt" videos and this recent one is building on that tradition. These videos show some fantastic international icons and people around the world. Simultaneously, this video show the unique cultural elements seen around the world while showing the essential beauty of our common humanity. Who wouldn't want to go to all the places that Matt has been?
Tags: geo-inspiration, worldwide, folk culture.
I've seen other "Where the Hell is Matt" videos and this recent one is building on that tradition. These videos show some fantastic international icons and people around the world. Simultaneously, this video show the unique cultural elements seen around the world while showing the essential beauty of our common humanity. Who wouldn't want to go to all the places that Matt has been?
Tags: geo-inspiration, worldwide, folk culture.