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Fiscal Policy

The previous videos addressed the macroeconomic goals; this video addresses the idea of fiscal policy (government spending and taxation) as a possible way to...

Via Mrs Wickson
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A good video for this particular policy 

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Facebook Photo Contests: A Business Case Study of Promotion Effectiveness « iMediaConnection Blog

Facebook Photo Contests: A Business Case Study of Promotion Effectiveness « iMediaConnection Blog | GCSE Business Studies controlled Assignment 2014 | Scoop.it
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Could your business use this method of promotion?

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Local Marketing through Local Blogging

Local Marketing through Local Blogging | GCSE Business Studies controlled Assignment 2014 | Scoop.it
The internet has been a goldmine for connecting with national and international affiliates, customers and resources.
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Top 10 Marketing Tips for Great Email Newsletters

Top 10 Marketing Tips for Great Email Newsletters | GCSE Business Studies controlled Assignment 2014 | Scoop.it

A well-executed email newsletter campaign can help to drive your business into the black. But a misfire can drive customers away. Our top email marketing tips will get you driving on the right road.


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Michael Gravette's curator insight, May 22, 2013 4:02 PM

"A well-executed email newsletter campaign can help to drive your business into the black. But a misfire can drive customers away. Our top email marketing tips will get you driving on the right road."

Rescooped by Paul Denton from Social Media, Marketing and Promotion
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Thinking about starting up a business? Top tips to make it a success

Thinking about starting up a business? Top tips to make it a success | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Many people dream of starting their own businesses. Follow our guide and you could be on the way to success

Via The Fish Firm, Steven Hughes
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Start up gold in this article

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Defining Your Brand Essence #branding #marketing

Facilitated a workshop with the Communications Students at Simon Fraser University and challenged some of their thinking about the definition of Brand and laying the foundation before building any brand assets or identity.


Via Brian Yanish - MarketingHits.com, Steven Hughes
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Some great ideas here

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5 Pinterest Traffic Success Secrets From Pinning Pros

5 Pinterest Traffic Success Secrets From Pinning Pros | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Brands can learn a lot from how individual taste-makers grow and maintain their followers. Here are five success tips from the Pinterest pros.

Via Peg Corwin, Brian Yanish - MarketingHits.com, Steven Hughes
Paul Denton's insight:

A great idea for a small business?

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Peg Corwin's curator insight, May 30, 2013 3:40 PM

" Key Takeaways: Pin at the right times, size matters, make your web content Pin-ready (especially if you sell products), find hidden gems for more interesting content, and ensure your content is consistently awesome. Put the right tactics in place early on and, like Bergdorf Goodman,  you will notice a steady and snowballing volume of traffic from Pinterest to your website."

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10 of the World's Biggest Advertisements | Creative Guerrilla Marketing

10 of the World's Biggest Advertisements | Creative Guerrilla Marketing | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Since advertising began there has always been a race to create bigger and bolder adverts. By creating' The World's biggest advert' automatically assists.

Via @kkoolook
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Some great campaigns

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NOTCOT.ORG

NOTCOT.ORG | GCSE Business Studies controlled Assignment 2014 | Scoop.it
RT @earsonlyapp: Coke can sharing, fun, interesting packaging: http://t.co/li7U8Djwqp #advertising #coke #marketing #design
Paul Denton's insight:

Changing packaging a great marketing tool

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Word of Mouth Marketing and Skydiving : Skydiving Articles - Dropzone.com

Word of Mouth Marketing and Skydiving : Skydiving Articles - Dropzone.com | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Thanks to social media, word of mouth marketing has become the most powerful marketing tool in the industry. This approach to marketing is exciting for some and a nightmare for others because the message cannot be controlled.
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Some great ideas for your CA?

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Consumer or creative, no one's immune from viral epidemic

Consumer or creative, no one's immune from viral epidemic | GCSE Business Studies controlled Assignment 2014 | Scoop.it

Social media is a "once-in-a-millennium" game-changer, marketer says

 

SUMMARY: Social media and viral content are transforming the marketing business, says Jules Hall of The Hallway. Word-of-mouth marketing is timeless, but the social Web greatly increases the effectiveness of WOMM, allowing dizzyingly rapid and far-reaching buzz-marketing campaigns -- even though it means giving up control to a degree that can be dangerous. As Universal McCann CEO Mat Baxter said, "It's a complete reinvention, powered by technology. It's a once-in-a-millennium occurrence. We're the pioneers."

 

READ ARTICLE  

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Is WOMM the way forward for marketing?

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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age.

 

hile the finding that trust in ‘traditional’ push marketing techniques (such as banner ads) is at rock bottom in the online world isn’t a surprise, the chart doesn’t make hugely encouraging reading for proponents of social marketing which also languishes near the bottom of the trust index, just above the mobile apps channel. Text message communications were the least trusted, while online banner ads barely rated above spammy SMS in the trust stakes.

 

The relatively low trust in social marketing tallies with a recent Gartner report that found U.S. marketers ranked spending on the corporate website as more likely to result in “marketing success” than spending on social media sites such as Facebook.

 

Despite SMS, banner ads, mobile apps and social marketing methods being similarly (and lowly) ranked in the consumer trust stakes, the chart in Forrester’s report actually shows large variation in the effectiveness of different marketing methods — with the most positively ranked promotions (namely: recommendations from friends and family) up to around 8x more trusted than the least trusted methods.


Via Brian Yanish - MarketingHits.com
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what are your thoughts should we be sceptical?

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31 Low-Cost Ways To Promote Your Business

31 low cost ways to promote and advertise your business. Proven marketing strategies and low-cost advertising methods for small business and home business owners.

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Michael Gravette's curator insight, May 16, 2013 2:57 PM

Check out these 31 Low cost ways to promote your business. Have you tried any of these methods? Share your results. 

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Top Small Business Marketing Strategies for 2013! (Marketing with the Crazy Persian!)

Edward Zia (The Crazy Persian) is back and visit him at http://www.excellenceabove.com.au for some fine Small Business Marketing Tools! In this Webinar Recor...

Via Michael Gravette
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Great video, with a host of ideas

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Michael Gravette's curator insight, May 31, 2013 5:28 PM

This is a GREAT video! I think tip number 2 is one of the MOST important. Having goals and clarity is the key to success. What tip do you feel is the most important? We would love to hear your opinion!

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Talking about Me Me Me Generation

Talking about Me Me Me Generation | GCSE Business Studies controlled Assignment 2014 | Scoop.it
It's interesting to note that teens don't tweet nearly so much as they use Facebook and text. Statistics show that adolescent tweeters are twice as likely to be female as male, which confirms the suspicion that most tweeting teens are simply online followers of Justin Bieber (he has 37.9 million). Studies of American teens show that 93 per cent of them enjoy access to the internet and roughly two-thirds go online once a day. Over 70 per cent are on a social network and 41 per cent of Facebook users say that they check their account obsessively.

 

What are they looking at? Over 80 per cent are leaving comments on photos or updating their banal statuses (they're not debating macroeconomics or planning a bank heist, they're "liking" photos of cats). In all, the evidence suggests that teens are big users of the internet but not really into "content creation" - they don't have a large amount of original things to say or share. That's not surprising: they haven't even started living yet.

 


Via Vicki Kossoff @ The Learning Factor, Steven Hughes
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How often do you tweet?

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Vicki Kossoff @ The Learning Factor's comment, June 4, 2013 8:32 PM
Every day. And you?
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This Simple Action Will Dramatically Grow Your LinkedIn Network

This Simple Action Will Dramatically Grow Your LinkedIn Network | GCSE Business Studies controlled Assignment 2014 | Scoop.it
If you’re on LinkedIn, you want to grow your network -- because there’s some serious career-boosting power in those connections.

Via Kamal Bennani, Steven Hughes
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Angela Picin's curator insight, June 3, 2013 4:05 AM

mashable rules 

Amanda Mirth's curator insight, June 3, 2013 1:10 PM

A little personalization can go a long way!

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Google Analytics to Roll Out Improved DashBoard Sharing for Collaboration

Google Analytics to Roll Out Improved DashBoard Sharing for Collaboration | GCSE Business Studies controlled Assignment 2014 | Scoop.it
Google Analytics has announced a new feature that will allow you to share and collaborate on Google Analytics dashboards!

Via DashBurst, Steven Hughes
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Could this work for your study business?

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Steven Hughes's curator insight, June 3, 2013 4:24 PM

Google+ continues to grow

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7 Great Guerilla Marketing Methods To Drive No Cost Traffic For A ...

Guerilla advertising can be a marketing method which is frequently utilised by people today inexepensively. The thing is to become as numerous people today as it can be to visit your advertising endeavours devoid of ...

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Efficiency and Effectiveness in Digital Advertising

Efficiency and Effectiveness in Digital Advertising | GCSE Business Studies controlled Assignment 2014 | Scoop.it

The digital revolution has turned countless businesses and business partnerships on their heads—not the least of which is the relationship between advertisers and their agencies. For the former, digital solves a problem that has dogged the industry since the days of John Wanamaker and his oft-quoted observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertisers now have the ability to know whether they are targeting the right person in the right place at the right time—a powerful capability.

 

For agencies, however, this capability comes at a price. The almost limitless choices and flexibility related to the timing, placement, and format of digital ads inject multiple layers of complexity—and, often, inefficiency—into digital-marketing operations. With more than 20 potential intermediaries between advertisers and publishers today, the value chain has morphed into a maze of myriad associations and solutions. Complexity too often reigns, and it’s not surprising that agencies are wasting far too many resources and way too much time—in an age when both are in short supply.


Via Vicki Kossoff @ The Learning Factor
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Insightful view of digital media

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Vicki Kossoff @ The Learning Factor's curator insight, June 3, 2013 5:21 PM

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.

Vicki Kossoff @ The Learning Factor's comment, June 4, 2013 8:30 PM
It is a great read. Glad you enjoyed it.