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Social Media and Beyond: Building Your Digital Footprint

Social Media and Beyond: Building Your Digital Footprint | GaryThornto | Scoop.it

Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors [2] previously untapped by traditional marketing methods.


Via The Fish Firm
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Laurent GERAY's curator insight, April 17, 2013 5:44 AM

Insterest thing around our digital footprint

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Starting a Business: The New 'Safe' Career?

Starting a Business: The New 'Safe' Career? | GaryThornto | Scoop.it
Is it really that big a gamble to start your own business? Compared with other options, maybe not.

Via The Fish Firm
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Pete Rose's comment, April 9, 2013 10:38 AM
I'll have to check this out!
Alex's comment, April 16, 2013 5:10 AM
Thats one of the best career option going forward
Elsie Barone's curator insight, May 7, 2013 7:46 PM

Very Helpful

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The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps

The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps | GaryThornto | Scoop.it

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act quite together over the past year? Well, there are.

Review Your Past Marketing Results

Take some time to review all of your marketing activities and try to understand which ones worked best.  By "worked best" I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?


Via The Fish Firm
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Chris Agro's curator insight, April 8, 2013 10:06 AM

What REALLY works in marketing? Start by looking at your own track record.

art smith's curator insight, April 18, 2013 8:18 AM

Looking into your past will help guide your future ...  

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NYU professor Jay Rosen on news curation in the digital age.

From a "Adapting Journalism to the Web," a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012. Full video at http://techtv.mit.edu/collect...

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Graham Mulligan's curator insight, April 10, 2013 11:37 AM

Curation and connectivity intersect.

BroadbandBreakfast's curator insight, April 13, 2013 12:07 AM

Jay Rosen has always been ahead of his time. Before the web become big, it was community journalism. That struck me as silly...but know I realize that it was just a nascent form of Web 2.0 curation.

Alison D. Gilbert's curator insight, April 27, 2013 8:41 AM

I love curation.

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Social Media Works Precicely Because Consumers Think it Doesn't

Social Media Works Precicely Because Consumers Think it Doesn't | GaryThornto | Scoop.it

A few days ago, my husband looked up at me from over his laptop and said "Yahoo has a poll asking people if social media influences their buying decisions." After I smiled and chuckled a bit, I asked him what the poll "concluded."...


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Rechetana Rathore's comment, March 21, 2013 8:49 AM
Most welcome from http://vfxconsultancy.com through me.
Donald McClendon's comment, March 21, 2013 10:50 AM
Great article!
Giovanni Benavides's curator insight, March 25, 2013 2:36 AM

Group think!

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Starting a Business: The New 'Safe' Career?

Starting a Business: The New 'Safe' Career? | GaryThornto | Scoop.it
Is it really that big a gamble to start your own business? Compared with other options, maybe not.

Via The Fish Firm
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Pete Rose's comment, April 9, 2013 10:38 AM
I'll have to check this out!
Alex's comment, April 16, 2013 5:10 AM
Thats one of the best career option going forward
Elsie Barone's curator insight, May 7, 2013 7:46 PM

Very Helpful

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Is Social Content Curation The Next "Better" Thing?

Is Social Content Curation The Next "Better" Thing? | GaryThornto | Scoop.it
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels.

Via The Fish Firm
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Inés Flores GArcia's comment, March 14, 2013 3:17 AM
El Curador de Contenidos Digitales, es una de las profesiones que se vislumbra emergente para el siglo XXI
Patricia Daniels's curator insight, March 14, 2013 8:15 AM

Content curation is not just for businesses. I find it's a wonderful way to store resources for myself, my students and likeminded users. It's a great way to share and add your own insights without having to write a full blog post. I can certainly recommend it for language teachers as a means of creating an accessible repository for already filtered material. It'll save you time and you'll always have extra content at hand for those moments when you need something for five-minute-activites or additional reading for those students that are working ahead in class etc. Try it out for yourself!

Anthony Burke's curator insight, March 16, 2013 6:27 AM

Yes it is

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The do's and don'ts of social media and hiring

The do's and don'ts of social media and hiring | GaryThornto | Scoop.it
When it comes to a job candidate's social media profiles, some employers would rather remain in the dark.

Via The Fish Firm
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RM Entrepreneurs GlenandMaureen's curator insight, April 10, 2013 4:56 PM

Over 75% of users have uncompleted or erroneous information on their profile

The Fish Firm's comment, April 22, 2013 7:56 PM
Good point! We have several clients that we work w/ on recruiting... Advice? THX!
The Fish Firm's comment, April 22, 2013 7:56 PM
Good point! We have several clients that we work w/ on recruiting... Advice? THX!
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3 Social Media Marketing Tips for Bloggers

3 Social Media Marketing Tips for Bloggers | GaryThornto | Scoop.it
Blog post at Make Money Blogging : For some, social media marketing ends in disaster.  With the social site flexing it's biceps and spitting a wad of chewing tobacco out of[..]

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lixe's curator insight, March 3, 2013 2:58 PM

http://bezbiku.ebrokerpartner.pl/

Sushil Pershad's curator insight, March 4, 2013 12:40 AM

Why Should Free Marketing Be Allowed On Social Media

Sowing Seeds For Success 's comment, March 5, 2013 7:26 PM
I don't think privatizing social media outlets would be attractive to the public. The free speech and freedom to share, has made social media a forum of global access.
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How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling

How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling | GaryThornto | Scoop.it

How HSBC Launched LinkedIn Campaign to Grow "Business without Borders" Group http://t.co/IVsCnfL10H


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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | GaryThornto | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 

 


Via Martin (Marty) Smith, The Fish Firm
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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 

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5 Ways You Can Avoid Social Media Obscurity

5 Ways You Can Avoid Social Media Obscurity | GaryThornto | Scoop.it

Marvel as we may at the advancements that take place around us in the business world each and every day, it would serve us well to remember that some t(...)


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Emmanuel 'Manny' Gigante's curator insight, April 12, 2013 11:25 AM

 how does your business fair?

art smith's curator insight, April 18, 2013 8:21 AM

Be yourself. Everyone else is taken....oscar wilde

Jeannette Marshall's curator insight, April 21, 2013 4:15 PM

"Obscure" as in vague or opposite of standing out .... not why most people are on Social Media

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The do's and don'ts of social media and hiring

The do's and don'ts of social media and hiring | GaryThornto | Scoop.it
When it comes to a job candidate's social media profiles, some employers would rather remain in the dark.

Via The Fish Firm
more...
RM Entrepreneurs GlenandMaureen's curator insight, April 10, 2013 4:56 PM

Over 75% of users have uncompleted or erroneous information on their profile

The Fish Firm's comment, April 22, 2013 7:56 PM
Good point! We have several clients that we work w/ on recruiting... Advice? THX!
The Fish Firm's comment, April 22, 2013 7:56 PM
Good point! We have several clients that we work w/ on recruiting... Advice? THX!
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The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps

The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps | GaryThornto | Scoop.it

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act quite together over the past year? Well, there are.

Review Your Past Marketing Results

Take some time to review all of your marketing activities and try to understand which ones worked best.  By "worked best" I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?


Via The Fish Firm
more...
Chris Agro's curator insight, April 8, 2013 10:06 AM

What REALLY works in marketing? Start by looking at your own track record.

art smith's curator insight, April 18, 2013 8:18 AM

Looking into your past will help guide your future ...  

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What do Social Media Managers Do All Day? [Infographic]

What do Social Media Managers Do All Day? [Infographic] | GaryThornto | Scoop.it
Click to enlarge: Source: Socialcast … HT: SocialWayne (What do #SocialMedia Managers *Really* Do All Day? http://t.co/NazntqEyZl #Infographic)

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Igor Tishkin's curator insight, March 19, 2013 5:49 AM

К вопросу о том, чем занимаются SMM-менеджеры на работе, что входит в их обязанности и чего от них можно ожидать. А то ходят всякие разговоры... #SMM

Christine A. Dawson's curator insight, March 21, 2013 8:34 AM

Loved this infographic and it made me laugh this morning!  Yes, I do these things!

The Fish Firm's comment, March 22, 2013 12:11 AM
So happy to see your comment! I'm commenting here as Elynn Fish - founder of The Fish Firm.... a culture and foundation of laughter is of utmost importance! Glad to meet you!
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Questions That Social Media Managers and Their Clients Need to Ask Each Other

Questions That Social Media Managers and Their Clients Need to Ask Each Other | GaryThornto | Scoop.it
For a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an

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Two Pens's curator insight, April 16, 2013 11:43 AM

Another question to add: can you write in our voice?

Neil Ferree's curator insight, April 18, 2013 7:26 PM

If you want to ask a question on how to monetize social media marketing click HERE

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Is Social Content Curation The Next "Better" Thing?

Is Social Content Curation The Next "Better" Thing? | GaryThornto | Scoop.it
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels.

Via The Fish Firm
more...
Inés Flores GArcia's comment, March 14, 2013 3:17 AM
El Curador de Contenidos Digitales, es una de las profesiones que se vislumbra emergente para el siglo XXI
Patricia Daniels's curator insight, March 14, 2013 8:15 AM

Content curation is not just for businesses. I find it's a wonderful way to store resources for myself, my students and likeminded users. It's a great way to share and add your own insights without having to write a full blog post. I can certainly recommend it for language teachers as a means of creating an accessible repository for already filtered material. It'll save you time and you'll always have extra content at hand for those moments when you need something for five-minute-activites or additional reading for those students that are working ahead in class etc. Try it out for yourself!

Anthony Burke's curator insight, March 16, 2013 6:27 AM

Yes it is

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Small Business Internet Marketing: Social Media Acronyms 2.0

Small Business Internet Marketing: Social Media Acronyms 2.0 | GaryThornto | Scoop.it
Having an understanding of the key social media acronyms can positively affect your small business Internet marketing strategy.

Via The Fish Firm
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Jared Hawkins's curator insight, April 9, 2013 2:16 PM

Social media really helps businesses excel

ZXhost US's comment, April 14, 2013 9:55 PM
nice article, keep it up
dainawill's comment, April 20, 2013 2:29 AM
nice article
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Small Business Internet Marketing: Social Media Acronyms 2.0

Small Business Internet Marketing: Social Media Acronyms 2.0 | GaryThornto | Scoop.it
Having an understanding of the key social media acronyms can positively affect your small business Internet marketing strategy.

Via The Fish Firm
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Jared Hawkins's curator insight, April 9, 2013 2:16 PM

Social media really helps businesses excel

ZXhost US's comment, April 14, 2013 9:55 PM
nice article, keep it up
dainawill's comment, April 20, 2013 2:29 AM
nice article
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How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling

How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling | GaryThornto | Scoop.it

How HSBC Launched LinkedIn Campaign to Grow "Business without Borders" Group http://t.co/IVsCnfL10H


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What Should Small Businesses Do In Social Media

What Should Small Businesses Do In Social Media | GaryThornto | Scoop.it

I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?” Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence.


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Christine A. Dawson's curator insight, March 21, 2013 9:02 AM

Excellent advice for business owners.  Social media is constantly changing and there seems to be a new platform cropping up everyday.  You don't have to be everywhere - focus on where your business fits best based on the demographics of your customer base/prospects and those of the platform itself.

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Starting a Business: The New 'Safe' Career?

Starting a Business: The New 'Safe' Career? | GaryThornto | Scoop.it
Is it really that big a gamble to start your own business? Compared with other options, maybe not.

Via The Fish Firm
more...
Pete Rose's comment, April 9, 2013 10:38 AM
I'll have to check this out!
Alex's comment, April 16, 2013 5:10 AM
Thats one of the best career option going forward
Elsie Barone's curator insight, May 7, 2013 7:46 PM

Very Helpful

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Winning With Demand Generation & Marketing Automation

Winning With Demand Generation & Marketing Automation | GaryThornto | Scoop.it
Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.

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Jane Sleeth's comment, April 16, 2013 10:20 AM
Our potential clients literally have pain of muscles and joints re. ergonomic assessments. The challenge for us is in allowing clients or potential clients to know we use the science of ergonomics whereby we do not throw expensive solutions at the issue!
Tanya Smith's curator insight, April 20, 2013 6:28 AM

Being productive with automation is about focusing on the right things more efficiently.

Alison D. Gilbert's curator insight, April 27, 2013 8:56 AM

Demands from the winning generation.

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3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko

3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko | GaryThornto | Scoop.it

This post is one on personal branding and how a blog can communicate so much more than the typical resume. Though we still live in an age where the resume continues to be a necessary part of the employment cycle, if you want that competitive edge, having a blog will make all the difference; a welcomed addition to your employment strategy.


Via The Fish Firm
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marlin paz's comment, February 3, 2013 11:05 AM
interesting info
marlin paz's comment, February 3, 2013 11:05 AM
interesting info
Hatem Deif's comment, February 5, 2013 10:33 AM
interesting
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How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling

How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group | LinkedSelling | GaryThornto | Scoop.it

How HSBC Launched LinkedIn Campaign to Grow "Business without Borders" Group http://t.co/IVsCnfL10H


Via Elynn Fish
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