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"The Farmer"

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to ge...

Via Seth Dixon
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Seth Dixon's curator insight, February 4, 2013 9:29 AM

This Super Bowl commercial for trucks also doubles as a tribute to a rural America of yesteryear in general, and for farmers more specifically.  While some may object to the overtly religious references of video, I feel that it reflects the cultural ethos of the Midwest, but more importantly, the market research shows that this religious appeal would resonate with the truck-purchasing demographic that this commercial is trying to influence.  This commercial was cleverly critiqued in this video, "See God made a (Latino) Farmer" and in this irreverant parody.  


Tags: agriculture, labor, rural, unit 5 agriculture.

Ann-Laure Liéval's curator insight, February 6, 2013 1:04 PM

Religion et société aux EU: un document introductif pour le chapitre, pub du Superbowl 2013, à destination d'un public ciblé... 

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Agriculture: Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the St...

 

Sure this is an animated commercial for Chipotle Grill, but this perfectly encapsulates the beliefs, values and ethics that underscore the organic farming movement. 


Via Seth Dixon, Matthew Wahl
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Shelby Porter's curator insight, November 4, 2013 10:49 AM

A very insightful video into the organic farming movement. Chipotle is taking a leap into spreading the word about this, and personally I find it enlightening. It is nice to see such a widely known restaurant take in interest in the food they serve and it makes it seem like they care about their customers. When you eat at Chiptole, you know what you are eating, but with other fast food places you can't be sure exactly what went into making that hamburger. They want people to see that they can get organic food made fast and it still tastes good. Chipotle is starting a consumption cultural revolution. 

Justin McCullough's curator insight, December 12, 2013 12:57 PM

This video, although it is a Chipotle Grill advertisment, does make a clear point. The industrialization of agriculture has made our food unhealthy and has taken away jobs from the farmer. Although we are a highly industrialized and developed nation today, it is still necessary for our necessary food to be naturally grown on farms rather than in factories where it was not meant to be grown. 

Anhony DeSimone's curator insight, December 19, 2013 12:13 AM

What this commercial is trying to make aware is that there are ethics involved in agriculture. What the organic farming movement is all about is providing good for people that is produced fresh and no harm is done to the animals or environment .