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"The Farmer"

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to ge...

Via Seth Dixon
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Seth Dixon's curator insight, February 4, 2013 9:29 AM

This Super Bowl commercial for trucks also doubles as a tribute to a rural America of yesteryear in general, and for farmers more specifically.  While some may object to the overtly religious references of video, I feel that it reflects the cultural ethos of the Midwest, but more importantly, the market research shows that this religious appeal would resonate with the truck-purchasing demographic that this commercial is trying to influence.  This commercial was cleverly critiqued in this video, "See God made a (Latino) Farmer" and in this irreverant parody.  


Tags: agriculture, labor, rural, unit 5 agriculture.

Ann-Laure Liéval's curator insight, February 6, 2013 1:04 PM

Religion et société aux EU: un document introductif pour le chapitre, pub du Superbowl 2013, à destination d'un public ciblé... 

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Agriculture: Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the St...

 

Sure this is an animated commercial for Chipotle Grill, but this perfectly encapsulates the beliefs, values and ethics that underscore the organic farming movement. 


Via Seth Dixon, Matthew Wahl
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Aurora Rider's curator insight, October 24, 10:14 AM

Sure this is a Chipotle commercial but is does a good job at showing the belief that we should go back to the old way of farming. The video shows a family farm being taken over by what appears to be some big corporation. Upon being taken over, the animals are confined in small compartments and injected by what appears to be antibiotics and some other unknown substance. The factories they are sent to are polluting the place. The farmer sees all of this and decides to go back to the start.

jada_chace's curator insight, October 26, 7:17 PM

In the video it shows how the world has evolved in the way that humans take action on Mother Nature’s ways. In the beginning, there was a small family farm that was growing crops and animals. Shortly after that, it showed how small family farms are being taken over by the big agribusinesses. In today’s society that tends to happen more and more, which can be both good and bad on our economy. Unless people don’t make a change about the way we treat our food, nothing in our economy is going to get better. 

Cassie Brannan's curator insight, December 9, 10:21 PM

This animated film shows you what agriculture is really like. Sometimes it is difficult to be a farmer because of all of the climate changes. When the weather changes off and on, it can kill the crops, making it harder for farmers to find food. So as you can see, farmers go through a lot and it take a lot of hard work to be a successful farmer.