In his statement, Mr. Moore begins by questioning the merit of Consumerist readers’ opinions on what constitutes a “worst company.”
“This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history,” writes Moore. He’s obviously referencing the 2011 champ BP, except BP wasn’t even in the bracket last year. In response to Moore’s statement, we’d like to take a moment to explain that our “Worst Company in America” contest exists within the context of this website, which is about consumers and their relationship to the marketplace and to businesses. Just to be clear: The point of this contest, now in its 8th year, is to enable consumers to send a message to a company that provides goods or services to them. Winning this contest means your customers are trying to tell you something. And that something is that you, out of all the companies, most deserve a plastic poop trophy."
Mr. Moore continues, “The complaints against us last year were our support of SOPA (not true), and that they didn’t like the ending to Mass Effect 3.”
Actually, our analysis of the reasons for EA’s inclusion in last year’s finale makes no mention of Mass Effect 3 or SOPA. Instead, it looks at EA’s history of buying up smaller, successful developers with the intention of milking — and arguably ruining — the intellectual properties that made these acquired companies so attractive. It also discusses EA’s exclusivity deals on popular sports games, that some say effectively sets the bar for retail prices for the rest of the gaming industry.
Then there’s the issue of microtransactions, in-game purchases that EA has made no secret are at the center of its business model. Many customers believe that EA’s view of microtransactions isn’t to simply charge customers a little bit of money for something that is additional, but not integral, to the core game, but rather to put out broken or deliberately incomplete games with the ultimate goal of selling add-on content that should have been included in the $60 price tag to begin with.
In today’s post, Moore contends that microtransactions are okey-dokey because “tens of millions” of people are enjoying EA’s free-to-play games that include microtransactions. We’d counter that just because people are allowing you to nickel-and-dime them it doesn’t mean you should be doing it.
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc