The “Nudge Squad” The Reality-Based Community Behavioral economists and the associated social and cognitive psychologists have demonstrated that choice behavior responds not only to “objective” benefits and costs but to various features of the...
There is an interesting, critical and slightly disillusioned approach towards assessing pointification, recently published on Gamification.co and which generated a quick debate on the role of game designers as opposed to gamification experts.
Traditional metrics like standardized tests are insufficient to predict success in the workplace. So a company called Knack is going where few... (Good gamification shout out "@FastCompany: Can This Company Actually Quantify Human Potential?
A recently completed pilot program by Blue Cross and Blue Shield of Minnesota reveals healthcare gamification may be a key to controlling healthcare costs. (Is Healthcare Gamification The Key to Controlling Healthcare Costs?
Human is a newcomer in the crowded fitness space, but its take is different. Instead of being a stat-heavy activity app like RunKeeper or a life tracker gadget like Withings, Fitbit or Jawbone, Human is a passive iOS app designed to help you stay healthy. The goal is to move for 30 minutes every day, and to keep up with this simple habit. The company calls it the ‘Daily 30′. As it is extremely simple, keeping up with Human is easier than with competitive fitness systems
Gamification and motivation design. Gamification. It’s been one of the biggest buzzwords of 2013. But, is it really a word? Is it really a strategy? Does it actually work? Is it just for digital marketing or, does it have a broader application?
New Healthcare Model Addresses Childhood Obesity Forbes According to results of a new study, mathematical modeling may help healthcare providers and health policy makers develop real world interventions for children who are obese or overweight.
Gamification is all about motivating customers to take certain actions to become engaged with your brand. Finding what motivates people to take these actions can be a challenge but the marketers who have cracked the engagement code have seen...