The experts agree that opportunities in L&D to apply gamification are only growing, and more opportunities translate into higher pay. Trends project a continued employee engagement crisis, the arrival of Generation Z, the swell of Millennials, the departure of Boomers, and a greater emphasis placed on data and analytics. Simply defined, gamification uses game mechanics and rewards for non-game applications in order to increase engagement and loyalty, solve problems, change behaviors, and achieve business objectives. Gamification is an important and powerful strategy for influencing and motivating people. The exciting news is although Gamification is a NEW addition to an instructional designer's toolkit, it won't be a steep learning curve for most learning and development professionals, because you have been using many of the techniques for years. Gamification does NOT mean making a computer or a video game, and expecting it to motivate people … it means taking the concepts around games and using them in an authentic way to drive the behavior you want to get. This week let's go back to the basics and learn why Gamification works, in what context it is most effective, and why you as an L&D Professional should consider using it in your instructional design and delivery in 2015. Learn more about earning a Gamification Certificate for L&D Professionals at www.sententiagames.com About Your Host: A gamification speaker and designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica's niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com
More companies are adopting gamification to improve engagement with both employees and customers. Learn why gamification is an evolution in management practices, how to get started and where career opportunities lie.
"If I hadn’t experienced it, I wouldn’t have believed our wellness program could reduce attrition by 50% and absenteeism by 80% while cutting our insurance premium increase and improving our overall company performance."
Dr. Melissa A. Bordogna's insight:
If designed properly, gamified learning can have huge impacts on behavioral change as seen in this case study. Does any one have other examples you have come across?
Gamification has the potential to revolutionize the entire process of recruiting, onboarding, corporate leadership training, and HR compliance. As long as companies treat their workers fairly within the context of gamification, the potential for changing workplace engagement and satisfaction is limitless.
In spite of a robust store-level safety and loss prevention awareness program, employees were not retaining or operationalizing the learning. With over 19,000 employees undergoing the training, it was becoming important for Pep Boys to find a way to make the learning stick over a longer period. The answer may surprise you: games. Read about how they did it.
Are you ‘game’ to gamify your learning content but don’t know where to start or are too overwhelmed to try? How about if someone could walk you through a gamified design approach with a tangible outcome? Oh, and did I mention you would be playing games to create it?
If this appeals to you, then secure your place at an upcoming Gamification Learning Design Workshop—Melbourne, Brisbane & Sydney. There is limited space and the events are nearly booked out.
From now until May 31st, enjoy a 15% off using the code: Scooped.It
Creativity and self-expression are the keys to helping adults understand how playful learning can enrich the experience of the children in their world.
Dr. Melissa A. Bordogna's insight:
George Bernard Shaw once said, "We don't stop playing because we grow old; we grow old because we stop playing." This article made me think of that...How can you incorporate play more in your teaching/training designs and programs?
This is a great example of what I've been stating for a while now. Gamified learning can happen both on and offline. What it comes down to is a solid design. Do you have other examples of gamification in action?
"Research findings support the impact of levels, badges and a (dummy) feedback system connected to a study course, results were significant, with 18.5% higher average grade for students enrolled in the gamified course." --Yu-kai
Gamification applied to learning is getting a lot of attention from designers, but are there any proven best practices? Here are seven “lessons learned” from millions of discrete interactions within gamified learning interactions. The big lesson: Gamification more completely engages learners. But you also need to pay attention to detail.
One of the struggles learning and development organizations have is keeping their sales forces up-to-date on new products and new product functionality. However, continually bombarding a sales force with online or stand-up courses can become burdensome. Here’s how Scott Thomas, director of product enablement for ExactTarget, approached this quandary.
Each organisation is different, but what makes some better than others? Products, technology or even strategies can be copied over time. But one thing that is very hard to copy, and is a key success factor, is talented people. It’s up to companies to see how they can bring the best out of their people. Employee engagement is the answer. Many studies have shown that companies with an engaged workforce are outperforming those without one.
OTT re-launched its website in November 2012 focussing on improving the user experience to encourage greater user engagement. One of the key new elements was the launch of ‘OTT Achievements’ where members are encouraged to ‘earn’ virtual badges by undertaking particular training activity. Examples include the ‘OTT Newbie’ badge (for passing 1 course), ‘OTT Guru’ (for passing 100 courses) & ‘Eur-reka!”” badge for completing 5 European training courses. This kind of feature is also known as ‘Gamification’.
Dr. Melissa A. Bordogna's insight:
Upcoming free webinar discusses how to quickly focus to gamify learning design. http://bit.ly/1GueGhF
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.