Gamification & Employee Engagement
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Gamification & Employee Engagement
content that explores gamification and it's impact on consumers and in the workplace
Curated by Aaron Butnaru
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Deloitte Review | The Engagement Economy | How gamification is reshaping businesses

Deloitte Review | The Engagement Economy | How gamification is reshaping businesses | Gamification & Employee Engagement | Scoop.it
How gamification is reshaping businesses.
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Big Data and Gamification's Big Bang

Big Data and Gamification's Big Bang | Gamification & Employee Engagement | Scoop.it

Excellent Big Date meets gamifcation article from Mark Van Rijmenam. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 14, 2013 3:23 PM

Making Big Data Actionable
As we move toward a semantic web, a web of understanding, everything changes. In this excellent post from Mark Van Rijmenam (@VanRijmenam) the coming Big Bang between Big Data (knowing what your customers are up to) and gamification (creating gamified rewards to shape behavior) is explored. 

Mark points out those GAMES generate BIG DATA. Imagine the matrix. You can know what customer segments and personas respond to what kinds of rewards. If you are an Ecom person replace the word "rewards" with offers to understand the immediate benefit of mining gamification’s Big Data. 

Mark's pieces is very pro-gamification (as I am). There is a group who decry gamification as mouse in maze wastes of time. Such analysis belittles gamification, the application of game theory to LIFE and marketing, and human nature. I don't feel LESS of a person because I'm competitive and enjoy rewards. 

In fact I'm working with the amazing team at Atlantic BT to "gamify" cancer right now for our http://www.curecancerstarter.org crowdfunding cancer research website. Is cancer a game? As a cancer survivor I would never suggest such a trite analogy, but having had chemo doesn't change how much I enjoy playing games (except DURING chemo which sucks pretty much). 

To those gamification / marketing naysayers I say read Mark's article and then tell me how what you plan to do is half as exciting. BTW, no one said gamification is the only cool thing that works, but I gamify so therefore I am :). Marty

More #Gamification thoughts on #GooglePlus: https://plus.google.com/u/0/102639884404823294558/posts/b5YwzYHoGC1  

Steve De Guzman's curator insight, May 14, 2013 8:41 PM

awsome

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All Things IC | Why well-being matters for employee engagement

All Things IC | Why well-being matters for employee engagement | Gamification & Employee Engagement | Scoop.it
What is the role of well-being when it comes to employee engagement? What links are there between between employee engagement, well-being and organisational performance? How do the drivers of well-being provide, ...
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Four steps to better employee engagement - BRW (subscription)

Four steps to better employee engagement - BRW (subscription) | Gamification & Employee Engagement | Scoop.it
BRW (subscription)
Four steps to better employee engagement
BRW (subscription)
Employee engagement remains a challenge for companies worldwide.
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Surprise & Delight. Is it Tactic or Strategy? | Loyalty Truth

Surprise & Delight. Is it Tactic or Strategy? | Loyalty Truth | Gamification & Employee Engagement | Scoop.it
When effectively used, Surprise and Delight uses an algorithm that triggers some type of reward to the member of a customer loyalty program or member club. Whether bonus points, discounts, or coupons for a “freebie” are ...
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How Google Uses Gamification to Increase its Brand Pull

How Google Uses Gamification to Increase its Brand Pull | Gamification & Employee Engagement | Scoop.it
Ina brilliant move Google uses Gamification to increase the pull of its brand while waiting for end users to catch up to the tech.
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How to Use Gamification to Motivate Social Sharing at Events - BizBash

How to Use Gamification to Motivate Social Sharing at Events - BizBash | Gamification & Employee Engagement | Scoop.it
How to Use Gamification to Motivate Social Sharing at Events BizBash Livecube is a new Web application that uses gamification—game-based strategies such as competitions, prizes, and recognition—to motivate attendees to stay focused on event content...
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What Really Creates Customer Loyalty? (Infographic) - Business 2 Community

What Really Creates Customer Loyalty? (Infographic) - Business 2 Community | Gamification & Employee Engagement | Scoop.it
What Really Creates #Customer Loyalty? (Infographic) http://t.co/7jd7H95izo
Aaron Butnaru's insight:

this infographic could be used for loyalty twitter posts

 

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6 Trends Driving the New Rules of Customer Engagement ...

6 Trends Driving the New Rules of Customer Engagement ... | Gamification & Employee Engagement | Scoop.it
Standing out is the only way to get ahead and stay there. These trends shape how companies need to do business from this day forward.
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The #Gamification Daily

The #Gamification Daily | Gamification & Employee Engagement | Scoop.it
The #Gamification Daily, by Yu-kai Chou: Best Gamification News in the Industry (RT @yukaichou: The #Gamification Daily is out!
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Using Gamification in Business for Customer Engagement

Using Gamification in Business for Customer Engagement | Gamification & Employee Engagement | Scoop.it
Gamification in business is a key strategy to improve your connection to your customers by rewarding them for performing actions desired by the business.
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Should companies be making more of gamification? | Econsultancy

Should companies be making more of gamification? | Econsultancy | Gamification & Employee Engagement | Scoop.it
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
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This is not a game: Why gamification is becoming a multi-billion dollar way to motivate people

This is not a game: Why gamification is becoming a multi-billion dollar way to motivate people | Gamification & Employee Engagement | Scoop.it
Is gamification the same as games? No, but I understand why people think so.  When you interact with a gamified experience, you see things like badges, points, levels, missions and leaderboards. Yo...
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Why employee engagement matters

Why bother with employee engagement? Good news! We created a short video to answer that question for you. Take a look to find out how engaged employees add v...
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Employee Engagement: The Wonder Drug For Customer Satisfaction - Forbes

Employee Engagement: The Wonder Drug For Customer Satisfaction - Forbes | Gamification & Employee Engagement | Scoop.it
Employee Engagement: The Wonder Drug For Customer Satisfaction Forbes Customer Service Employee Engagement We know for certain that employee engagement and positive business outcomes are correlated, but does engagement truly lead to better...
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Cash Is King? Not When It Comes to Employee Engagement

Cash Is King? Not When It Comes to Employee Engagement | Gamification & Employee Engagement | Scoop.it
The misconception of cash as the ultimate motivational tool can create a problem with reward and recognition programs whose purpose is to increase employee engagement. While most enjoy a …
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iRescU Project

iRescU Project | Gamification & Employee Engagement | Scoop.it
Bridging the crowd, gamification and geolocation to augment, scale and enhance saving lives in the setting of sudden cardiac arrest. (iRescU: #gamification new tech & crowdsourcing to help save lives!
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14 High-Tech Loyalty Programs

14 High-Tech Loyalty Programs | Gamification & Employee Engagement | Scoop.it
Tech Loyalty Programs - With more information and products available online, companies are turning to incorporate tech loyalty programs in their brand to maintain their ...

Via Thomas Faltin
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Infographic: The Human Side of Gamification - Marketing Technology Blog

Infographic: The Human Side of Gamification - Marketing Technology Blog | Gamification & Employee Engagement | Scoop.it
Infographic: The Human Side of Gamification by Douglas Karr on Marketing Technology Blog

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Top 5 Trends in Customer Loyalty in 2014 | BigDoor

Top 5 Trends in Customer Loyalty in 2014 | BigDoor | Gamification & Employee Engagement | Scoop.it
A new year. Who doesn't love a new year?! It's an opportunity to try new things, test new ideas, and really get after it. Here at BigDoor, the team is excited for SO many things as we roll into the new year.
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Customer Engagement in B2B Marketing - Direct Marketing News

Customer Engagement in B2B Marketing - Direct Marketing News | Gamification & Employee Engagement | Scoop.it
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
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2014 – The year of the personalized customer engagement ...

2014 – The year of the personalized customer engagement. Thursday, January 9, 2014 @ 05:01 PM. Author: Abby. If you Google – '2014 E-commerce Trends', you're bound to find numerous articles and posts featuring Three/ Five /Seven ...
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Accenture - engaging through gamification | simply communicate

Accenture - engaging through gamification | simply communicate | Gamification & Employee Engagement | Scoop.it
At Accenture, #gamification initiatives have been implemented into different 2.0 #internalcomms tools http://t.co/F78TFpZeR7 #ESN #socbiz
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When charity fails, gamification steps in: how this app makes giving fun

When charity fails, gamification steps in: how this app makes giving fun | Gamification & Employee Engagement | Scoop.it
Don’t click away! I’m not here to preach. If you haven’t already signed up for soup kitchen shifts or signed a check to your local homeless shelter, there’s another way to donate to charity, and in a very Silicon Valley-esque way.

Via Thomas Faltin
Aaron Butnaru's insight:

This will be good for a gamification topic on myplifyr organisations

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Gamification – don't attempt to wear too many hats, (and avoid people who do) - Marketing magazine Australia (blog)

Gamification – don't attempt to wear too many hats, (and avoid people who do) - Marketing magazine Australia (blog) | Gamification & Employee Engagement | Scoop.it
Gamification – don't attempt to wear too many hats, (and avoid people who do) Marketing magazine Australia (blog) In a recent pitch for an employee engagement project we were competing against an HR training company, a game technology company and...
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