"As companies get excited about the ability to "gamify" work, I worry that they are just replacing or adding one system of extrinsic motivators (traditional performance management models) with another, cheaper model delivered through software."
Joachim Niemeier's insight:
"Gamifying the wrong motivators is worse than doing nothing at all."
"Deloitte Leadership Academy focuses on leadership training classes such as managing change, leading teams and managing complex situations. Because the target group for these classes have schedules with little time to spare, the classes needed to be designed to be quick and easy to take, says Frank Farrall, lead partner at Deloitte Digital. "[The classes are] meant to be [something] you can digest in 10 minutes to an hour while you are on the move," he says."
"We view our belongings as extensions of our identities, with many people developing online avatars and social profiles as they would their resume and CV. Understanding this, its no mystery as to how these tools work, or why they are increasing in popularity."
"People like a little competition so games feature leader boards comparing your results to others. People want social connection and recognition so gamification often involves a social aspect like multiplayer role playing."
"Moving Learning Games Forward takes a look at the gaming landscape, both learning games and commercial games, and makes recommendations to a broad range of stakeholders on reinforcing and expanding the growing interest in learning games."
BNP Media used gamification to motivate a 285% increase in profitable sales behavior, a significant improvement in Salesforce adoption and more. (RT @felipegonzpaul: A 285% increase in sales behavior and more – thanks to #gamification.
"Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design."
"Games have the amazing ability to encourage and motivate peoples behaviour. The problem with most games is they are not very productive. Gamification is the craft of using game mechanics, the elements that make games fun, and put them put them into real world productive activities."
Die heutige Büroarbeit ist Wissensarbeit und muss sich vom Industriezeitalter emanzipieren. Das erfordert neues Denken und neue Tools – das eine gibt es bei Softwareanbietern, das andere heißt: von Video-Games lernen.
"Jones and his team went into retail outlets to observe staff and understand the kind of things they go through in a typical day. Working with occupational psychologists they then built a game based on the kind of situations staff find themselves in."
Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
"Es geht nicht um die Motivation Einzelner durch Einzelne, sondern vielmehr um die Implementierung von Rahmenbedingungen im Unternehmen, die eine (Selbst-)Motivation jedes Einzelnen leichter ermöglichen."
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