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Gamification in the Enterprise
Insights in an Emerging Trend for a Better Business Performance
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[DE] Mehr Spaß am Job: Enterprise Gamification

[DE] Mehr Spaß am Job: Enterprise Gamification | Gamification in the Enterprise | Scoop.it
Was ist Enterprise Gamification? Keine Ahnung? Dann kannst Du bei uns im Blog lernen, um was es bei dem Thema Enterprise Gamification geht!
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The Social Organization: Unlocking Human Potential and the Risks of Gamification

The Social Organization: Unlocking Human Potential and the Risks of Gamification | Gamification in the Enterprise | Scoop.it

"As companies get excited about the ability to "gamify" work, I worry that they are just replacing or adding one system of extrinsic motivators (traditional performance management models) with another, cheaper model delivered through software."

Joachim Niemeier's insight:

"Gamifying the wrong motivators is worse than doing nothing at all."

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How Gamification Reshapes Corporate Training

How Gamification Reshapes Corporate Training | Gamification in the Enterprise | Scoop.it

"Deloitte Leadership Academy focuses on leadership training classes such as managing change, leading teams and managing complex situations. Because the target group for these classes have schedules with little time to spare, the classes needed to be designed to be quick and easy to take, says Frank Farrall, lead partner at Deloitte Digital. "[The classes are] meant to be [something] you can digest in 10 minutes to an hour while you are on the move," he says."

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Martin (Marty) Smith's curator insight, February 11, 2013 4:18 PM

There is nothing better to create engagement over time than gamification. Since training is, by definition, broken into a series of connected steps gamification can help create the kind of commitment over time needed. Adults also feel better about achieving levels or badges instead of "taking tests" (lol). 

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[DE] Erste Anwendungen und Szenarien: Bayer AG testet Gamification

[DE] Erste Anwendungen und Szenarien: Bayer AG testet Gamification | Gamification in the Enterprise | Scoop.it

"Bei dem Chemie- und Pharmakonzern erprobt man Gamification - den Ansatz, Arbeitsprozesse mit spielerischen Elementen anzureichern und so das Engagement der Angestellten zu erhöhen."

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Collaboration through Gamification

"We view our belongings as extensions of our identities, with many people developing online avatars and social profiles as they would their resume and CV. Understanding this, its no mystery as to how these tools work, or why they are increasing in popularity."

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[DE] Gamification: Zocken bis zur Festanstellung

[DE] Gamification: Zocken bis zur Festanstellung | Gamification in the Enterprise | Scoop.it
Einmal Hoteldirektor oder Fabrikchef sein - Computerspiele von Unternehmen machen es möglich. Spielerisch soll Personal gewonnen und geschult werden....
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Believe in Gamification! [A Futuristic Short Film HD - by Sight Systems]

"Gartner Group defines gamification as "the use of game mechanics in nonentertainment environments to change user behavior and drive engagement""

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Gamification As the Holy Grail of Engagement?

Gamification As the Holy Grail of Engagement? | Gamification in the Enterprise | Scoop.it
What is gamification, how it works, and how it can be used for increasing stakeholders' engagement with brands.

Via Sebastian Thielke
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Simple Gamification Framework

Simple Gamification Framework | Gamification in the Enterprise | Scoop.it

"The first part is a series of 8 questions to ask yourself as you embark on your gamification adventures."

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[DE] Gamification: Firmen setzen auf den Spieltrieb der Kunden

[DE] Gamification: Firmen setzen auf den Spieltrieb der Kunden | Gamification in the Enterprise | Scoop.it
Punkte sammeln, Rekorde brechen, sich weltweit vernetzen: Die Mechanismen von Computerspielen drängen ins reale Leben. Warum Unternehmen darauf Rücksicht nehmen müssen.
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Gamification: Silly Fad or Important Trend?

"People like a little competition so games feature leader boards comparing your results to others. People want social connection and recognition so gamification often involves a social aspect like multiplayer role playing."

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Better Ideas Through Gamification

Better Ideas Through Gamification | Gamification in the Enterprise | Scoop.it

"A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase. Innovation expert Stefan Lindegaard believes social-media gamification is the answer."

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Moving Learning Games Forward

"Moving Learning Games Forward takes a look at the gaming landscape, both learning games and commercial games, and makes recommendations to a broad range of stakeholders on reinforcing and expanding the growing interest in learning games."

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A 285% Jump in Sales Behavior & More – Thanks to Gamification - LevelEleven

A 285% Jump in Sales Behavior & More – Thanks to Gamification - LevelEleven | Gamification in the Enterprise | Scoop.it
BNP Media used gamification to motivate a 285% increase in profitable sales behavior, a significant improvement in Salesforce adoption and more. (RT @felipegonzpaul: A 285% increase in sales behavior and more – thanks to #gamification.
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Gamification: The Secret Weapon of Employee Engagement

Gamification: The Secret Weapon of Employee Engagement | Gamification in the Enterprise | Scoop.it
While 70 percent of business transformation efforts currently fail due to lack of engagement, gamification provides the antidote that can help stop to the hemorrhaging.
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Game Mechanics in Gamification

Game Mechanics in Gamification | Gamification in the Enterprise | Scoop.it
As gamification matures, so to should the language that we use to discuss it. One term that seems to get particularly abused, which we have borrowed from game design, is Game Mechanics.

 


Via Sebastian Thielke
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Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design

"Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design."

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Is Gamification a Benign Form of Manipulation and Does it Matter? | Business 2 Community

"So as I say, personally I feel that gamification is a benign form of manipulation – and that is not a bad thing or a slight against it!"

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The Beginner's Guide to Gamification: Introduction to the Guide (1 of 90)

"Games have the amazing ability to encourage and motivate peoples behaviour. The problem with most games is they are not very productive. Gamification is the craft of using game mechanics, the elements that make games fun, and put them put them into real world productive activities."

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[DE] Gamification: Arbeiten wie im Video-Game

[DE] Gamification: Arbeiten wie im Video-Game | Gamification in the Enterprise | Scoop.it
Die heutige Büroarbeit ist Wissensarbeit und muss sich vom Industriezeitalter emanzipieren. Das erfordert neues Denken und neue Tools – das eine gibt es bei Softwareanbietern, das andere heißt: von Video-Games lernen.
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Gamification: The playful approach to attracting talent

"Jones and his team went into retail outlets to observe staff and understand the kind of things they go through in a typical day. Working with occupational psychologists they then built a game based on the kind of situations staff find themselves in."

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How Gamification Engages a Customer Community

How Gamification Engages a Customer Community | Gamification in the Enterprise | Scoop.it
Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
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How Bunchball Uses Gamification to Motivate Your Workforce

How Bunchball Uses Gamification to Motivate Your Workforce | Gamification in the Enterprise | Scoop.it

"Five fundamental drivers on what motivates people: autonomy, mastery, social connectedness and relatedness, purpose, and progress."

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Gamification - Motivation als Führungsaufgabe oder Systemprinzip

Gamification - Motivation als Führungsaufgabe oder Systemprinzip | Gamification in the Enterprise | Scoop.it

"Es geht nicht um die Motivation Einzelner durch Einzelne, sondern vielmehr um die Implementierung von Rahmenbedingungen im Unternehmen, die eine (Selbst-)Motivation jedes Einzelnen leichter ermöglichen."

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Enterprise Gamification

Enterprise Gamification from Scott Sinclair, Capgemini

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