Gamification in Insurance
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Gamification in Insurance
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8 steps to avoid gamification failure

8 steps to avoid gamification failure | Gamification in Insurance | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

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Matmi's curator insight, January 18, 2013 10:24 AM

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

Ryan Steil's curator insight, February 24, 2013 10:23 AM

Steps to avoid - but also a good reminder of what is required.

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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | Gamification in Insurance | Scoop.it
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Roberto Nocera's curator insight, August 22, 2013 6:00 AM

Interesting experience of gamification for ecommerce

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3 More Ways How Gamification in Healthcare is Making a Difference

3 More Ways How Gamification in Healthcare is Making a Difference | Gamification in Insurance | Scoop.it
Learn how gamification in healthcare is evolving with simulation learning, inspiring new health insurance programs, disease management and more.

 

Example: A COPD (short for obstructive pulmonary disease) simulation software which does some remarkable things:

It allows doctors to create and control a “virtual patient” and even control variables by inserting actual medical record information.It has tweaking tools for environmental variables and shows how a particular patient would respond “on a deep physiological level.”It allows introduction of drug therapy or see how the patient’s condition could be affected by smoking fewer cigarettes per day, for example.

Health Insurers Embracing Gamification

 

OptumizeMe. This app encourages fitness-related contests among friends. They have another game undergoing testing and development, Join For Me, that targets overweight adolescents at risk for developing diabetes and promotes physical activities like dancing for maintaining good health.

 

Managing Chronic Illness with Fun

 

Diabetes is no fun, but there are companies like GameMetrix Solutions who are inventing entertaining platforms based on other classic games – Solitaire and Jeopardy, for example – with the goal of managing those illnesses. The idea is to pull the patients into the games using tested and familiar game mechanics with a very low learning curve.

 

Back in 2007 GameMetrix came up with a game for diabetics that was based on the popular Trivial Pursuit. The response was stunning as over 3,000 patients began playing the game “regularly, with very little marketing.”

 

What’s the Future of Gamification in Healthcare?

 

According to Saatchi & Saatchi Wellness, gamification in health care “isn’t the future – It’s now”.Watch their presentation with a panel of experts, who discuss how gamification has exploded in the healthcare sector.

 

The state of health in the United States has been less than favorable for most people but the advances of gamification in healthcare will make great strides in making our therapeutic experiences significantly better as we improve our healthcare system.


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Bitcoin: The First Universal Loyalty Program Currency - GamificationCo

Bitcoin: The First Universal Loyalty Program Currency - GamificationCo | Gamification in Insurance | Scoop.it
Bitcoin aims to transform the engagement economy, and its unique attributes will make it a key “coin of the realm” for the coming loyalty 3.0 boom.

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Kill it With Fire: why Gamification sucks and Game Dynamics rule ...

Kill it With Fire: why Gamification sucks and Game Dynamics rule ... | Gamification in Insurance | Scoop.it
This is a transcript (sort of)of an Ignite session I just delivered at the Melcrum Digital Communications Summit in London. Slide1. I don't like Gamification. It's been a buzzword for years and too many people seem to be missing ...
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Serious Games – Gamification

Serious Games – Gamification | Gamification in Insurance | Scoop.it
Serious Games – Gamification, by Serious Games: updated automatically with a curated selection of articles, blog posts, videos and photos. (Thanks for including us in your daily @seriousgames_: Serious Games - Gamification is out!
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The Gamification Of Business | Forrester Blogs

The Gamification Of Business | Forrester Blogs | Gamification in Insurance | Scoop.it

Great article inasmuch as it points out the potential that gamification offers to the B2B marketer. We believe that B2B gamification can significantly supplement and compliment your content marketing strategy, which of course is the fuel to the marketing automation process. You can easily see how gamification could be the sole sources of content for marketing automation. No hard direction from this article, but rather wondering outloud, as you can read from this excerpt...

 

Many companies profess to be thought-leaders in their industry - especially in BtoB - yet few are good at engaging employees to use social tools like blogs to demonstrate this thought leadership in an engaging kind of way (IBM being an obvious exception). How might we use game theory to help employees see blogging as a game? Maybe something as simple as posting a company league table of KLOUT scores on the intranet would begin to change behavioural dynamics. Would this cause the leading thinkers in our organizations to challenge themselves to raise their Klout score? How can we create a game-like challenge so employees can solve it, just as gamers solve obstacles put in front of them in games?


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marketingIO's curator insight, February 4, 2013 7:30 AM

 

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The Problem with Gamification - CRM Magazine

The Problem with Gamification - CRM Magazine | Gamification in Insurance | Scoop.it
Four reasons these apps fail and what you can learn from them.

 

Summary...

 

Here are four reasons why poor implementations of gamification will fail:

1. Lack of planning and strategy. Gamification is only effective when it encourages specific behaviors to achieve specific goals. Too many business gamification implementations don't identify success factors and therefore don't incentivize the right behaviors.

2. Bad processes. Game mechanics can motivate people to operate in accordance with specific goals when those goals are well defined. But even if the goals are clear, they might not align with business objectives. Gamifying bad goals can be just as destructive as ignoring goals altogether.

3. Poor design. Poor game design was one of the major reasons Gartner predicted the demise of so many gamification apps before 2014. Expectations for games have never been higher.

4. Unrealistic expectations. Business gamification can be effective when it's directed at a specific audience, supported with specific, effective goals, and built professionally to ensure engagement. But of course it has limitations. It's important to remember that game mechanics are most effective for jump-starting behaviors, not sustaining them. That's because at a certain point, the impact of any game mechanic will begin to fade. When done right, however, by the time the extrinsic motivator has worn thin, users will have recognized the value of the new behavior and continue it based on their own intrinsic motivation.


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marketingIO's curator insight, February 25, 2013 8:33 AM

Gamification is not a panacea, rather, a useful tactic that if deployed correctly could drive internal and external audiences.  However, above are four warnings.


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
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Games Grow Up: Colleges Recognize the Power of Gamification

Games Grow Up: Colleges Recognize the Power of Gamification | Gamification in Insurance | Scoop.it

Universities enliven education through the power of play.


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Do You Know The 4 Types of Gamers? Your "Gamification Personas" ?

Do You Know The 4 Types of Gamers? Your "Gamification Personas" ? | Gamification in Insurance | Scoop.it
Agencies getting into gamification need to know their audience, starting with which of the four types of gamers they want to attract.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 14, 2013 1:01 AM

Agree, before creatign gamification know these 4 "Gamer Types" is key:

* Achievers.
* Explorers.

* Socializers.
* Killers. 


Now in additio to "visitor personas" we need "gamification personas". 

Ainhoa Martín Rosas's curator insight, April 17, 2013 10:21 AM

Los 4 tipos básicos de jugadores. Si vas a gamificar, ténlo en cuenta...

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Coming up: Gamification of Everything - Silicon Valley Business Journal

Coming up: Gamification of Everything - Silicon Valley Business Journal | Gamification in Insurance | Scoop.it
Coming up: Gamification of Everything Silicon Valley Business Journal Jim Whitehead, chair of computer sciences at UC-Santa Cruz, is on an upcoming Chrucill Club panel on the "Gamification of Everything." Cromwell Schubarth: Senior Technology...
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