"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "
Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.
If you'd like to know more about the subject, message me on Twitter @MikeEllsworth.
Via Mike Ellsworth, Martin (Marty) Smith