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8 steps to avoid gamification failure

8 steps to avoid gamification failure | Gamification driving employee engagement | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

Ryan Steil's insight:

Steps to avoid - but also a good reminder of what is required.

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Matmi's curator insight, January 18, 2013 10:24 AM

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

Torbjörn Ungvall's curator insight, April 26, 2013 6:51 AM

Apply to all aspects of Business Intelligence or Business Discovery...

Gamification driving employee engagement
Gamification driving employee engagement
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Rescooped by Ryan Steil from Transmedia: Storytelling for the Digital Age
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What is Gamification, Really?

What is Gamification, Really? | Gamification driving employee engagement | Scoop.it
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.

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Rescooped by Ryan Steil from Digital Delights - Avatars, Virtual Worlds, Gamification
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Why Collaboration Fails And How Gamification Can Help

Why Collaboration Fails And How Gamification Can Help | Gamification driving employee engagement | Scoop.it
I had the pleasure to speak at GovCamp Singapore, on 18 November 2011, at the Rock Auditorium, at Suntec City Mall. The title of my talk was The Game of Collaboration: Why Collaboration Fails and H...

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Rescooped by Ryan Steil from Do the Enterprise 2.0!
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Beyond Badges: The New Rules of Gamification

Beyond Badges: The New Rules of Gamification | Gamification driving employee engagement | Scoop.it
Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business. (#Gamification for your customer? for your employess?

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8 steps to avoid gamification failure

8 steps to avoid gamification failure | Gamification driving employee engagement | Scoop.it

Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.

Ryan Steil's insight:

Steps to avoid - but also a good reminder of what is required.

more...
Matmi's curator insight, January 18, 2013 10:24 AM

Gamification strategies are being introduced by every industry and sector you can think of including healthcare and education. These are some great tips  on how to avoid gamifcation failure - Matmi have been providing some great gamified solutions to many brands - get in touch to see how we can help your brand - HK

Torbjörn Ungvall's curator insight, April 26, 2013 6:51 AM

Apply to all aspects of Business Intelligence or Business Discovery...

Rescooped by Ryan Steil from The Marketing Technology Alert
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FREE: Sales Effectiveness 2013: The Rise of #Gamification - Aberdeen

FREE: Sales Effectiveness 2013: The Rise of #Gamification - Aberdeen | Gamification driving employee engagement | Scoop.it

Summary...

 

Just give them their quota, territory, price list, and phone, and they’ll either sink or swim as a sales rep.” This antiquated sales management mind set is fortunately a past-tense approach for most contemporary leaders of business-to-business (B2B) selling teams, one that may have worked on boiler-room sales floors in the past, but is a poor excuse for 21st-century practices requiring a more holistic methodology to drive success. New Aberdeen research published in Motivate, Incent, Compensate, Enable: Sales Performance Management Best Practices (January 2013) validates how top-performing organizations take a “kinder, gentler” path to managing sales teams, who then respond positively with better revenue, quota, and profitability results. This Research Brief dives specifically into a relative newcomer to the Sales Effectiveness space — gamification — and reveals best practices associated with its use.


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iNeoMarketing's curator insight, February 19, 2013 7:26 AM

Never thought about the use of Gamification to help drive the sales team! Fascinating, and should be considered as a means to support the Sales effort.  You'll want to download this FREE report.


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