For Startups, Can Motivation Be A Bad Thing? Forbes Ever notice that the people that need help the most are often the ones least likely to accept it? This certainly holds true in the world of advising and training entrepreneurs.
-- > In-depth engagement. Game mechanics provide more in-depth engagement than other forms of digital advertising due to its ‘additive experience’ for users. For example, one FarmVille advertiser is Green Giant frozen vegetables.
-- > Inherent motivation to return to the source of interaction. Achieving a certain level of status motivates consumers to engage frequently with the brand.
-- > Uses fun to embed brands in customers’ lives.
-- > Marketers provide no long-term value to users. Without a competitive ‘me too’ aspect, minimal levels of engagement could result in virtual ghost towns.
-- > Game-based marketing has the potential to disrupt traditional loyalty rewards programs when customers feel it takes too long to consider engaging worthwhile.
-- > Confusing ‘free’ with ‘status’. Not understanding what it is about video games that engages consumers is a recipe for failure.
Tips to Keep Your Gamification Strategy on Track
-- > Take the best lessons from games and apply them to your specific business model; it’s not about turning everything into a game or turning your business into a gaming company.
-- > Identify behaviors fans are already performing and reward them appropriately for those contributions.
-- > Offering free products is a quick win, but offering customers status above their peers has the potential to create more long-term brand loyalty.
-- > The key reward that marketers can offer consumers is status, followed by access to new content, power over their peers, and free stuff, according to Zichermann.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.