gamification
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For Startups, Can Motivation Be A Bad Thing? - Forbes

For Startups, Can Motivation Be A Bad Thing? - Forbes | gamification | Scoop.it
For Startups, Can Motivation Be A Bad Thing?
Forbes
Ever notice that the people that need help the most are often the ones least likely to accept it? This certainly holds true in the world of advising and training entrepreneurs.

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Gamification webinar now available for free download - Fast Casual

Gamification webinar now available for free download - Fast Casual | gamification | Scoop.it
Gamification webinar now available for free download
Fast Casual
The webinar — "How Gamification can increase User Engagement, Loyalty & Conversion" is now available for free download. ...
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Gamification as a Content Marketing Tactic – How Brands Are Engaging Consumers - Top Rank Blog | #TheMarketingAutomationAlert

Gamification as a Content Marketing Tactic – How Brands Are Engaging Consumers - Top Rank Blog | #TheMarketingAutomationAlert | gamification | Scoop.it

Digest...

 

Pros

-- >  In-depth engagement. Game mechanics provide more in-depth engagement than other forms of digital advertising due to its ‘additive experience’ for users. For example, one FarmVille advertiser is Green Giant frozen vegetables.

-- >  Inherent motivation to return to the source of interaction. Achieving a certain level of status motivates consumers to engage frequently with the brand.

-- >  Uses fun to embed brands in customers’ lives.

 

Cons

-- >  Marketers provide no long-term value to users. Without a competitive ‘me too’ aspect, minimal levels of engagement could result in virtual ghost towns.

-- >  Game-based marketing has the potential to disrupt traditional loyalty rewards programs when customers feel it takes too long to consider engaging worthwhile.

-- >  Confusing ‘free’ with ‘status’. Not understanding what it is about video games that engages consumers is a recipe for failure.

 

Tips to Keep Your Gamification Strategy on Track

-- >  Take the best lessons from games and apply them to your specific business model; it’s not about turning everything into a game or turning your business into a gaming company.

-- >  Identify behaviors fans are already performing and reward them appropriately for those contributions.

-- >  Offering free products is a quick win, but offering customers status above their peers has the potential to create more long-term brand loyalty.

-- >  The key reward that marketers can offer consumers is status, followed by access to new content, power over their peers, and free stuff, according to Zichermann.

 

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marketingIO's curator insight, October 30, 2013 7:59 PM

Absolutely applicable to B2B, and engenders loyalty. Explore, test, and rollout.