GAMIFICATION
25 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Virtual TV Media (VTM) from The MarTech Digest
Scoop.it!

6 reasons to get on board with gamification - Ragan

6 reasons to get on board with gamification - Ragan | GAMIFICATION | Scoop.it
Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.


Via marketingIO
more...
Pi Wen Looi, PhD.'s curator insight, March 4, 2014 2:04 PM

Gamification will increase how much your employees retain what they learn. 

Ziga Novak's curator insight, March 23, 2015 5:18 PM

A good example of how you can modify a simple game (like Monopoly) and use it for a very serious purpose. 

Alfonso Gonzalez's curator insight, August 6, 2015 4:49 PM

This is a post targeted towards the transmission of knowledge to a particular audience, in this case employees. But let's take this one step further...

 

What is the goal of your content marketing strategy? To educate, to transmit knowledge, to be perceived as the thought leader. We encourage you to read this post and take the lessons learned and apply it to your own "teaching methods" otherwise known as content distribution.

 

Gamification: one of the great underutilized B2B tactics out there.  In fact, the greatest underutilized B2B tactics in no particular order:

-Gamification

-Contests

-Loyalty Programs

-Referral Programs

-Slideshare

 

See the article at www.ragan.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
Rescooped by Virtual TV Media (VTM) from Educational Technology in Higher Education
Scoop.it!

Kaplan Expands Gamification Of Online Courses -- InformationWeek

Kaplan Expands Gamification Of Online Courses -- InformationWeek | GAMIFICATION | Scoop.it
In pilot, online university used challenges and badges to spur students to work harder and improved grades by more than 9%.

Via Mark Smithers
more...
Scooped by Virtual TV Media (VTM)
Scoop.it!

Music Sharing Meets Gamification With #nwplaying - The Next Web

Music Sharing Meets Gamification With #nwplaying - The Next Web | GAMIFICATION | Scoop.it
Sure, we've always been able to share our listening habits via our smartphones, but what's new here is that nwplyng adds a layer of gamification that incentivizes users to engage with the app more often and increases social ...
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

Presentation - Gamification - Research Guides at Harvard Library

Presentation - Gamification - Research Guides at Harvard Library | GAMIFICATION | Scoop.it
Resources on the use of gamification in libraries. (Miss today's #gamification in libraries panel @ #ala2013?
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

Games and your brain: how to use gamification to stop ...

Games and your brain: how to use gamification to stop ... | GAMIFICATION | Scoop.it
What does our brain do when playing games? Well, it is actually learning. Here is the latest research for our brain playing games and more:
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

NSF, NASA gamification help get STEM ed get off the ground - GCN.com (blog)

NSF, NASA gamification help get STEM ed get off the ground - GCN.com (blog) | GAMIFICATION | Scoop.it
NSF, NASA gamification help get STEM ed get off the ground GCN.com (blog) Children are literally the future of our country, but compared to a lot of the rest of the world, the United States seems to be lagging in the science, technology,...
more...
No comment yet.
Rescooped by Virtual TV Media (VTM) from Digital Delights - Avatars, Virtual Worlds, Gamification
Scoop.it!

Game-Based Learning vs. Traditional Classroom Game Play

Game-Based Learning vs. Traditional Classroom Game Play | GAMIFICATION | Scoop.it
Find education news, teaching strategies, lesson plans, activity ideas and more on the WeAreTeachers blog. Featuring posts by guest bloggers and teachers as well as WeAreTeachers editors.

Via Ana Cristina Pratas
more...
No comment yet.
Rescooped by Virtual TV Media (VTM) from The MarTech Digest
Scoop.it!

If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing - Profs

If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing - Profs | GAMIFICATION | Scoop.it

Key excerpt...

 

As you can see, gamification can also work in marketing. Just keep these four things in mind.

Identify the behavior(s) you want to modify. Don’t simply use gamification tools to make something more fun; make it more fun with a goal in mind.Know your audience. Every audience has different needs and will respond to certain triggers in different ways. Use a trigger that appeals to your customers and makes sense.Set realistic goals. Goals should be attainable, but they shouldn’t be no-brainers. Folks have to do some work to feel a sense of accomplishment.Recognize and reward. One of the most powerful features of gamification is the social aspect. Ensure that people are rewarded for doing what you want them to do and encourage social sharing of good news. People love to see their names in lights!

So, how can you challenge your customers? How can you give them something that they care deeply enough about to impact a particular behavior? The answer is different for every company, for every customer base, and for every behavior—but gamification can be done in a fun and engaging way. It’s all about finding the right levers to pull!


Via marketingIO
Virtual TV Media (VTM)'s insight:

1. Identificar el comportamiento que se desea modificar.

2. Conocer la audiencia.

3. Establecer metas reales.

4. Reconocer y premiar.

more...
marketingIO's curator insight, May 21, 2013 10:13 AM

A fun article to read, but we think we all get the point regarding gamification. And we truly believe this: gamification is one of the most underutilized tools available to the B2B marketer. We would love to see a gamification function built into CRM or MA, with all behaviors tracked. If you want to claim unused prospect brain cells from your competitors, use gamification.


  • See the article at www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Brandon Olander's curator insight, July 1, 2013 2:53 PM

Gaining insight into gamification and the potential for other markets to use the gaming enviroment to promote sales. Could the connection between customer loyalty and buying behavior? What do you think?

Scooped by Virtual TV Media (VTM)
Scoop.it!

10 Great Gamified Sites and Apps - Enterprise Apps Today

10 Great Gamified Sites and Apps - Enterprise Apps Today | GAMIFICATION | Scoop.it
10 Great Gamified Sites and Apps
Enterprise Apps Today
A coauthor of Business Gamification for Dummies offers examples of 10 websites and apps that successfully utilize gamification to foster closer relationships with customers.
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

Loyalty 3.0 - Big Data and Gamification unite: An Interview with Rajat Paharia

Loyalty 3.0 - Big Data and Gamification unite: An Interview with Rajat Paharia | GAMIFICATION | Scoop.it
Even if you have not yet heard of the term ‘gamification’, you’ve probably been affected by it.
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

Gamification Market is Estimated to Grow from $ 421.3 Million in 2013 to $5 ... - PR Web (press release)

Gamification Market is Estimated to Grow from $ 421.3 Million in 2013 to $5 ... - PR Web (press release) | GAMIFICATION | Scoop.it
Gamification Market is Estimated to Grow from $ 421.3 Million in 2013 to $5 ...
PR Web (press release)
Gamification, despite the great deal of hype and glory, is amongst the most misunderstood catchphrases in the industry.
more...
No comment yet.
Scooped by Virtual TV Media (VTM)
Scoop.it!

A game to be played at work: using gamification to engage your staff - Marketing magazine Australia (blog)

A game to be played at work: using gamification to engage your staff - Marketing magazine Australia (blog) | GAMIFICATION | Scoop.it
A game to be played at work: using gamification to engage your staff
Marketing magazine Australia (blog)
One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification.
more...
No comment yet.