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Gamification theory in 60 secs: The Strategy of Gamification - YouTube.

The Strategy of Gamification: Gabe Zichermann explains how gamification is preparing companies for the next generation of consumers and employees in 60 secon...
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VIDEO published in 26/02/2013
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How to Find Open-Source Resources for a Gamification Program?

How to Find Open-Source Resources for a Gamification Program? | GAMIFICATE YOURSELF | Scoop.it
If you do opt to build your own gamification program, there are a few open-source resources that can help. Not familiar with open source? Simply put, open source refers
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Here you can find description & links to the most popular Gamification open-source resources:

-  Modzilla's Open Badges Project:  to issue, earn, and display gameplay badges through a shared infrastructure;

-  CloudCaptive’s UserInfuser platform:  from the makers of AppScale;

-  Zurmo:  an open-source CRM application that is mobile, social, and gamified;

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Badgeville, The #1 Gamification Platform for Customer Loyalty and Employee Productivity:

Badgeville, The #1 Gamification Platform for Customer Loyalty and Employee Productivity: | GAMIFICATE YOURSELF | Scoop.it
World-class companies choose Badgeville’s gamification solutions to boost customer loyalty and enhance employee performance, maximizing ROI on their websites, enterprise applications, social networks and communities.  
Combining behavioral psychology with sophisticated technology, The Behavior Platform by Badgeville provides the industry’s most robust gamification toolset to recognize users at every stage of their lifecycle. Leaving rudimentary point, badge and leaderboard systems in the dust, The Behavior Platform helps you drive longterm gamification success by ensuring all user experiences are personalized and rewarding.
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"Badgeville the Behavior Platform". 

MORE ABOUT BADGEVILLE SOLUTIONS:

- Costumer Engagement for CMOs & Digital Marketers;

- Employers Engagement for CIOs & Line-of Business Executives;

- Product Engagement for CTOs & Product Managers;

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Top 10 Marketing Gamification Cases

Top 10 Marketing Gamification Cases | GAMIFICATE YOURSELF | Scoop.it
Today, customers have an amazing filter that prevents "eyeball marketing" from being successful. Here are 10 proven Marketing Gamification Cases and Examples
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Top 10 eCommerce Gamification Examples that will Revolutionize Shopping!!

Top 10 eCommerce Gamification Examples that will Revolutionize Shopping!! | GAMIFICATE YOURSELF | Scoop.it
Gamification has caused eCommerce sites to significantly increase their revenues. Here are the Top 10 eCommerce Gamification Examples from the best sites
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1. EBAY’s Competitive Bidding and Feedback System;

2. WOOT.COM Daily Deal System;

3. NIKE’s Winter’s Angry Campaign;

4. BestBuy’s CITYVILLE Presence;

5. HSN’s Gamified Website Experience;

6. ZAPPOs’ Gamified Culture and Customer Service;

7. BONOBOS’s Scavenger Hunt System;

8. ALDO’s Instagram MoodBoard;

9.  GILT GROUPE’s Gilt Noir Loyalty Program;

10. TELEFLORA’s Gamified Engagement Platform;

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The Art of Game Design - Jesse Schell

The Art of Game Design - Jesse Schell | GAMIFICATE YOURSELF | Scoop.it
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Anyone can master the fundamentals of game design - no technological expertise is necessary. 

The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also are the keys to making top-quality videogames.

Good game design happens when you view your game from many different perspectives, or lenses. While touring through the unusual territory that is game design, this book gives the reader one hundred of these lenses - one hundred sets of insightful questions to ask yourself that will help make your game better.

These lenses are gathered from fields as diverse as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, writing, puzzle design, and anthropology. Anyone who reads this book will be inspired to become a better game designer - and will understand how to do it.

 

Where to buy it? http://www.amazon.it/The-Art-Game-Design-Lenses/dp/0123694965

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Jesse Schell: Games Will Lead the Future of Engagement with Pleasure

Jesse Schell: Games Will Lead the Future of Engagement with Pleasure | GAMIFICATE YOURSELF | Scoop.it
Jesse Schell believes that the world will be engaged with one very simple concept: pleasure.
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Key Takeaways:
- Gamification” is about the creation of pleasurable experiences for the purposes of improved motivational design;
- Pleasure is powerful, complicated, and contextual;
- Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

 

2010

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Gamification - Wikipedia

Gamification

La gamification (traducibile in italiano come Ludicizzazione) è l'utilizzo delle meccaniche e dinamiche dei giochi come livelli, punti o premi, in contesti esterni al gioco per creare più interesse o risolvere problemi. Il termine gamification è stato introdotto per la prima volta in pubblico nel febbraio 2010 da Jesse Schell, un famoso Game designer americano, alla "Dice Conference" di Las Vegas.

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Definizione
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GSummit Conference & Workshops - San Francisco - June 10-13, 2014

GSummit Conference & Workshops - San Francisco - June 10-13, 2014 | GAMIFICATE YOURSELF | Scoop.it
Gamification Engagement Loyalty Gabe Zichermann
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Top 10 reason why GSummit SF 2014 is this year's must attend conference:

- to hear from expert speakers;

- to expect satisfaction;

- to get hands-on in our all new labs;

- to earn your certification (workshops);

- to network with the community;

- to meet with top management vendors;

- to gamify your experience;

- to taste our food trucks;

- to access our VIP lounge for the world cup;

- to attend or miss out.

 

Where to Buy Tickets? https://www.eventbrite.com/e/gsummit-sf-2014-the-dna-of-engagement-tickets-9449470621

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GAMIFICATION VENDORS GUIDE

GAMIFICATION VENDORS GUIDE | GAMIFICATE YOURSELF | Scoop.it
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GCO, Gamification Corp, the leading source for Gamification News & Info, listes Gamification Platform Vendors.

Here you're able to manage your search throughout the Table: 

- to Refine the Vendors List;

- to Express Interests in the Industry Area;

- to Compare Vendors Offering and Price;

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Perché la gamification è una cosa seria | Accenture Outlook Italia

Perché la gamification è una cosa seria | Accenture Outlook Italia | GAMIFICATE YOURSELF | Scoop.it
Le aziende di una vasta gamma di settori promuovono l'innovazione, creano campagne di marketing più efficaci e generano valore utilizzando i meccanismi dei giochi digitali.
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Accenture Interactive OUTLOOK, "the Online Journal of High-Performance Business"

____Autori Articolo: Marco Ryan,Andy Sleigh, Kai Wee Soh, Zed Li__


Le Applicazioni interessanti della Gamification:

   - Essenza Attrattiva : senso comune di Obiettivi, Problematiche da risolvere, Ricompense.

   - Decodifica dei Meccanismi Funzionali: Personalizzazione, Graduatorie, Classifiche.

  - Implementazione in Iniziative di Fidelizzazione

Il potenziale delle Applicazioni della Gamification è ampliato dal fenomeno della convergenza di due tendenze principali: il passaggio all'età adulta della Generazione Y, e il sovraffollamento dello spazio digitale, che rende più difficile alle aziende il compito di distinguersi.

Valori Collettivi:

Come raggiungere i consumatori di ogni area geografica? Secondo l'esperienza di Accenture, sette elementi sono particolarmente significativi:

1.Status;

2.Riconoscimento dei risultati;

3.Competizione;

4.Classifiche;

5.Connessione Sociale;

6.Realismo Assoluto;

7.Personalizzazione;

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Gamification: Real Results

Gamification: Real Results | GAMIFICATE YOURSELF | Scoop.it
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 The Value of Gamification for Company:

"Pooled data on how gamification impacts online user behavior".

Driving return on Engagement.

*All Findings from GIGYA implementations 2012.

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Lettura consigliata: Gamification - I videogiochi nella vita quotidiana di Fabio Viola

Lettura consigliata: Gamification - I videogiochi nella vita quotidiana di Fabio Viola | GAMIFICATE YOURSELF | Scoop.it
Tutto ebbe inizio nel Febbraio 2010 dopo aver ascoltato il rivoluzionario discorso tenuto da Jesse Schell alla Dice Conference di Las Vegas. Veniva offerta una
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Indice:

 

Capitolo 1: Siamo tutti giocatori; 

Capitolo  2: Generazione Digitale; 

Capitolo  3: Da giocatore a videogiocatore; 

Capitolo 4: Videogiochi per tutti; 

Capitolo 5: L’Era dei Mobile Games; 

Capitolo 6: Il Mondo degli Application Stores; 

Capitolo 7: Il gioco diventa social; 

Capitolo 8: Gamification.

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Gamification Inventor Jess Schell: "When games invade real life".

Gamification Inventor Jess Schell: "When games invade real life". | GAMIFICATE YOURSELF | Scoop.it
Games are invading the real world -- and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break "out of the box" and into every part of our daily lives.
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2010
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The making of Gamification Model Canvas | Game ...

The making of Gamification Model Canvas | Game ... | GAMIFICATE YOURSELF | Scoop.it
What is Gamification? The most widespread and accepted definition of gamification says something like, “the application of game-thinking and game mechanics t (The making of #Gamification Model Canvas | Game On!
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Definition

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