“Some recent sources we've seen on gamification”
Curated by
Kevin Dugan
Disclaimer: Chiquita is a client of my employer. 
Is “gamification” the new marketing meme (a term used to describe a concept that spreads via the internet) for businesses, advertisers and entrepreneurs out to make a buck in the information age?
In the last two columns I described some of the theory pushing gamification the use of gaming techniques and behaviour to help executives make strategic decisions to the fore as a set of tools in the business world. Gamification experts have identified four main types of gaming behaviour: achievers, socialisers, explorers and killers. The sweet spot for any game and by implication any business or viral marketing campaign is to appeal to all four. But are the types “real”, do they exist in the real world? And is gamification just another fad? Is it a means by which a whole new generation of consultants can latch on to a set of fresh terms for their sales pitch and give desperate executives swill made out as a silk purse? 
Fresh out of Brazil is a new Facebook App that turns your relationship status into a game. The app has been developed by the toothpaste brand ‘Close Up Toothpaste’ and is part ...
As a writer with a family to feed and schedules that have my wife and I coming and going at any given time, I know how tough it is to maintain healthy eating habits on a consistent ... (RT @TheNextWeb #moretolife Foodzy brings gamification and social...
Social gamers know virtual worlds such as FarmVille and Bejeweled Blitz all too well, but a new form of online gaming is infiltrating the entertainment industry by rewarding viewers with big prizes for sharing articles, making comments and watching trailers about their favorite TV shows and movies.
A newspaper built from all the articles, blog posts, videos and photos shared on Twitter using the hashtag: #gamification. (@vincentsider thks a lot for the RT > The #gamification Daily is out!
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features. This is an Empower project for our client Chiquita.
Gaming incentives are a great way to make your business model "sticky," but implementing them effectively can be a challenge. These four tips can help.
TED Talks By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world.
Doubloon Virtual Goods Monetization and Management... Douglas Rushkoff notes that one way to succeed in the Internet is to scale. Rather than create its own virtual good, doubloon decided to create a platform to help all virtual goods.
Jeremiah on social gaming, brands and Empire Avenue
Empire Avenue, the social media stock exchange, just went live with LinkedIn scores.
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"Gamification", the application of game design to non-game applications in an attempt to make them more engaging and entertaining, seems to be one of the hottest trends in business. 
The DWP has begun to exploit the principles of gaming technology to improve internal performance.
Although 'gamification' may not yet have been widely adopted, the concept is becoming subject to increasing amounts of hype and, in the opinion of some commentators, is even set to become the next big thing. Gartner named it among the top CIO trends to watch and predicted that more than half of organisations wanting to encourage innovation would 'gamify' their supporting processes by 2015. 
Your customers hoard airline miles and covet their status-symbol black American Express.
![Meet Bossa Studios: A game changer for social games [Video interview] #2011 - TNW Europe | Gamification by Empower MediaMarketing | Scoop.it](http://img.scoop.it/8zNErNCRrGTEQFyIkRJhzjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
While Farmville, Cityville and Mafia Wars, all popular titles from game developer Zynga, continue to dominate the charts, Bossa Studios, a London-based startup founded by four veterans ... (Meet Bossa Studios: A game changer for social games [Video...
From Jewel Quest to World of Warcraft, gaming has always occupied a niche online.
A counter-point to Seth Preibatsch of Scvngr
The ultimate resource for Game Mechanics, collaboratively created and maintained with implementation examples, best practices, relevant metrics and strategies.
disclosure: Bunchball is a partner of Empower MediaMarketing's
Solis on gamification and brands.
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects.
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