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Gamification by Empower MediaMarketing
Some recent sources we've seen on gamification
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Chiquita launches online game to garner appeal | Ragan

Chiquita launches online game to garner appeal | Ragan | Gamification by Empower MediaMarketing | Scoop.it

The produce distributor's tie-in with the animated movie 'Rio' offered badges and prizes, and it drew lots of attention to the brand's bananas and other products.

 

Disclaimer: Chiquita is a client of my employer. 

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Experts say gamification is more than just another fad

Experts say gamification is more than just another fad | Gamification by Empower MediaMarketing | Scoop.it
Is “gamification” the new marketing meme (a term used to describe a concept that spreads via the internet) for businesses, advertisers and entrepreneurs out to make a buck in the information age?

In the last two columns I described some of the theory pushing gamification the use of gaming techniques and behaviour to help executives make strategic decisions to the fore as a set of tools in the business world.

Gamification experts have identified four main types of gaming behaviour: achievers, socialisers, explorers and killers. The sweet spot for any game and by implication any business or viral marketing campaign is to appeal to all four.

But are the types “real”, do they exist in the real world? And is gamification just another fad? Is it a means by which a whole new generation of consultants can latch on to a set of fresh terms for their sales pitch and give desperate executives swill made out as a silk purse?
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The next trend in social media? Real life gamification. - TNW Social Media

The next trend in social media? Real life gamification. - TNW Social Media | Gamification by Empower MediaMarketing | Scoop.it
Fresh out of Brazil is a new Facebook App that turns your relationship status into a game. The app has been developed by the toothpaste brand ‘Close Up Toothpaste’ and is part ...
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Foodzy brings gamification and social networking to the dinner table

As a writer with a family to feed and schedules that have my wife and I coming and going at any given time, I know how tough it is to maintain healthy eating habits on a consistent ... (RT @TheNextWeb #moretolife Foodzy brings gamification and social...
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'Gamification' Rewards TV, Movie Fans for Browsing Sites

'Gamification' Rewards TV, Movie Fans for Browsing Sites | Gamification by Empower MediaMarketing | Scoop.it
Social gamers know virtual worlds such as FarmVille and Bejeweled Blitz all too well, but a new form of online gaming is infiltrating the entertainment industry by rewarding viewers with big prizes for sharing articles, making comments and watching trailers about their favorite TV shows and movies.
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The # gamification Daily

The # gamification Daily | Gamification by Empower MediaMarketing | Scoop.it
A newspaper built from all the articles, blog posts, videos and photos shared on Twitter using the hashtag: #gamification. (@vincentsider thks a lot for the RT > The #gamification Daily is out!
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Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site | Gamification by Empower MediaMarketing | Scoop.it
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features. This is an Empower project for our client Chiquita.
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HOW TO: Use Game Mechanics to Power Your Business

HOW TO: Use Game Mechanics to Power Your Business | Gamification by Empower MediaMarketing | Scoop.it
Gaming incentives are a great way to make your business model "sticky," but implementing them effectively can be a challenge. These four tips can help.
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Seth Priebatsch: The game layer on top of the world

TED Talks By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world.
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The Social Media Marketing Blog: The Gamification of Social Media

The Social Media Marketing Blog: The Gamification of Social Media | Gamification by Empower MediaMarketing | Scoop.it
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Doubloon

Doubloon Virtual Goods Monetization and Management... Douglas Rushkoff notes that one way to succeed in the Internet is to scale. Rather than create its own virtual good, doubloon decided to create a platform to help all virtual goods.
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Empire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Empire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Gamification by Empower MediaMarketing | Scoop.it
Jeremiah on social gaming, brands and Empire Avenue
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#EAv: Measuring Your LinkedIn Influence

#EAv: Measuring Your LinkedIn Influence | Gamification by Empower MediaMarketing | Scoop.it
Empire Avenue, the social media stock exchange, just went live with LinkedIn scores.
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Will Gamification Lead to Performance Improvement? It Depends…

Will Gamification Lead to Performance Improvement? It Depends… | Gamification by Empower MediaMarketing | Scoop.it
"Gamification", the application of game design to non-game applications in an attempt to make them more engaging and entertaining, seems to be one of the hottest trends in business.
"You can look... (Will Gamification Lead to Performance Improvement?
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Gamification for the public good

Gamification for the public good | Gamification by Empower MediaMarketing | Scoop.it
The DWP has begun to exploit the principles of gaming technology to improve internal performance.

Although 'gamification' may not yet have been widely adopted, the concept is becoming subject to increasing amounts of hype and, in the opinion of some commentators, is even set to become the next big thing.

Gartner named it among the top CIO trends to watch and predicted that more than half of organisations wanting to encourage innovation would 'gamify' their supporting processes by 2015.
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Gamify Your Business

Gamify Your Business | Gamification by Empower MediaMarketing | Scoop.it
Your customers hoard airline miles and covet their status-symbol black American Express.
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Meet Bossa Studios: A game changer for social games [Video interview] #2011 - TNW Europe

Meet Bossa Studios: A game changer for social games [Video interview] #2011 - TNW Europe | Gamification by Empower MediaMarketing | Scoop.it
While Farmville, Cityville and Mafia Wars, all popular titles from game developer Zynga, continue to dominate the charts, Bossa Studios, a London-based startup founded by four veterans ... (Meet Bossa Studios: A game changer for social games [Video...
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From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, 'Gamification' and the Power of Analytics

From Virtual Barnyards to Real Dollars: Andrew Trader on Zynga, 'Gamification' and the Power of Analytics | Gamification by Empower MediaMarketing | Scoop.it
From Jewel Quest to World of Warcraft, gaming has always occupied a niche online.
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Does the World Need a Game Layer? | Fast Company

Does the World Need a Game Layer? | Fast Company | Gamification by Empower MediaMarketing | Scoop.it
A counter-point to Seth Preibatsch of Scvngr
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Game Mechanics Resource | Gamification.org

The ultimate resource for Game Mechanics, collaboratively created and maintained with implementation examples, best practices, relevant metrics and strategies.
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Game mechanics

Game mechanics | Gamification by Empower MediaMarketing | Scoop.it
Wikipedia's take
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Gamification - Wikipedia, the free encyclopedia

Gamification - Wikipedia, the free encyclopedia | Gamification by Empower MediaMarketing | Scoop.it
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Gamification - from Bunchball

Gamification - from Bunchball | Gamification by Empower MediaMarketing | Scoop.it
disclosure: Bunchball is a partner of Empower MediaMarketing's
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The Games Businesses Play with Customers Brian Solis

The Games Businesses Play with Customers Brian Solis | Gamification by Empower MediaMarketing | Scoop.it
Solis on gamification and brands.
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Bunchball helps Bravo “gamify” its Top Chef All-Stars TV show | VentureBeat

Bunchball helps Bravo “gamify” its Top Chef All-Stars TV show | VentureBeat | Gamification by Empower MediaMarketing | Scoop.it
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects.
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