Published on Jul 7, 2014
Neil deGrasse Tyson is interviewed by Gabe Zichermann at GSummit SF 2014 on June 12, 2014. Dr. Tyson keynoted GSummit (the top event in gamification, consumer loyalty and employee engagement) with a talk about how he used smart fun to create lasting engagement. Millions tuned in to watch Cosmos on Fox this year, about a topic that is NOT known to be super exciting to the masses--science. Dr. Tyson helped make science education fun and enjoyable--a tremendous feat in today's society filled with so many distractions.
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Gabe Zichermann is the chair of GSummit, where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty and the Founder/Editor of Gamification.Co (gamification.co). He is also an author, highly rated public speaker and entrepreneur whose new book, The Gamification Revolution (McGraw Hill, 2013 - gamrev.com) looks at how leaders are leveraging gamification strategy to crush the competition. His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry's standards and frameworks, and continue to be key reference materials today. Gabe is co-founder of strategic consultancy and product lab Dopamine (dopa.mn) where he works with leading brands and startups to bring engagement to every corner of their enterprise. Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of StartOut.org.