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Gamification and Marketing Growth Strategy | Social Media Today

Gamification and Marketing Growth Strategy | Social Media Today | Game on Hong Kong | Scoop.it
Gamification is genius as a growth strategy in marketing because it presents a delightful head-fake. People are being marketed to without necessarily realizing it – and if they do, more likely without caring.
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Gamification In Leadership Development: How Companies Use Gaming To Build Their Leader Pipeline

Gamification In Leadership Development: How Companies Use Gaming To Build Their Leader Pipeline | Game on Hong Kong | Scoop.it
Have you ever watched someone play Angry Birds, Fruit Ninja, or World of Warcraft? They are totally absorbed in the moment. What are they playing for, you might ask? Often, it is just the sense of personal accomplishment in reaching a new level.
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3 heavyweights give gamification a go | NetworkWorld.com

3 heavyweights give gamification a go | NetworkWorld.com | Game on Hong Kong | Scoop.it

Got gamification yet? If you don't, you're not alone -- according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start embracing the technique in many areas over the next two years, and the impact, they say, could be far-reaching.

 

Brian Burke, research vice president at Gartner, defines gamification as "the use of game design and game mechanics in any kind of non-entertainment context." The technique involves adding an element of gaming to an application or platform. On an enterprise social site, for example, users could earn points by doing certain things -- such as sharing valuable information or helping another user with a problem -- with the person who earns the highest number of points receiving some sort of reward.

 

The goal is to use game psychology and game design to change behavior, explains Thomas Hsu, executive, global social collaboration at Accenture, which uses gamification internally and advises its clients on the topic as well. "Game designers are incredibly good at designing things that are fun and motivating, whereas typical tools used in enterprises were not designed with that in mind at all."

 

The earliest adopters of gamification typically used it to form a stronger bond with customers, so called "customer engagement." One example: SAP's Community Network (SCN), which comprises 2.5 million customers and partners. SAP has gradually added more and more gamification features to the 10-year-old network to encourage participation.

 

But now companies are gamifying internal applications to engage employees. Burke expects internal efforts to overtake consumer-engagement uses in the next year or so. By 2015, 40% of global 1000 organizations will use gamification as the primary mechanism to transform business operations, Gartner predicts. "We see gamification being leveraged for change management," says Burke. "We see that as a big opportunity."

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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5 Ways Leaders Win At Gamification Technology

5 Ways Leaders Win At Gamification Technology | Game on Hong Kong | Scoop.it

Gamification uses online gaming and smart design to hire and engage employees, boost performance and give a jolt of adrenaline to everyone’s work lives. At its best, gamification is a blast! And many people believe it works. Which is why 70 percent of Forbes Global 2000 companies have announced plans to deploy it in some form or other.


Via Olivier Janin
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Internet Lifestyle Network Day 3 What Is Gamification

Internet Lifestyle Network Day 3~ What is Gamification? http://tinyurl.com/jw6jeyl If you are interested in playing 'the game' click on the link above. Just ...
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Three Ways Brands Can Tap Social Data to Increase Customer Engagement

Three Ways Brands Can Tap Social Data to Increase Customer Engagement | Game on Hong Kong | Scoop.it
By using social data, brands can be more strategic in how and when they engage with customers. Here are three ways to capture that data and use it successfully.
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James Paul Gee on Grading with Games

An Arizona State University professor sees a bright future for video games in the learning process - in and out of school. See more about the future of educa...

Via Ana Cristina Pratas
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HTML5 Game that Teaches You HTML

HTML5 Game that Teaches You HTML | Game on Hong Kong | Scoop.it
Super Markup Man is an HTML5 game where players can learn about the rules and organization of HTML markup without writing any actual code. There are also tutorials on how to make the game.
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Gamify the registration of working hours!

Gamify the registration of working hours! | Game on Hong Kong | Scoop.it
Since I made a career switch into a Gamifier and have my focus on Gamification, I see things differently. “How can I make something more fun?”, is a question that often pops into my mind.
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Gamification for marketers: what old school games can teach us about engagement

Gamification for marketers: what old school games can teach us about engagement | Game on Hong Kong | Scoop.it

You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?


Via Kamal Bennani
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6 reasons to get on board with gamification - Ragan

6 reasons to get on board with gamification - Ragan | Game on Hong Kong | Scoop.it
Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.


Via marketingIO
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Pi Wen Looi, PhD.'s curator insight, March 4, 2014 2:04 PM

Gamification will increase how much your employees retain what they learn. 

Ziga Novak's curator insight, March 23, 2015 5:18 PM

A good example of how you can modify a simple game (like Monopoly) and use it for a very serious purpose. 

Alfonso Gonzalez's curator insight, August 6, 2015 4:49 PM

This is a post targeted towards the transmission of knowledge to a particular audience, in this case employees. But let's take this one step further...

 

What is the goal of your content marketing strategy? To educate, to transmit knowledge, to be perceived as the thought leader. We encourage you to read this post and take the lessons learned and apply it to your own "teaching methods" otherwise known as content distribution.

 

Gamification: one of the great underutilized B2B tactics out there.  In fact, the greatest underutilized B2B tactics in no particular order:

-Gamification

-Contests

-Loyalty Programs

-Referral Programs

-Slideshare

 

See the article at www.ragan.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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Gamification for marketers: what old school games can teach us about engagement

Gamification for marketers: what old school games can teach us about engagement | Game on Hong Kong | Scoop.it

You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?


Via Kamal Bennani
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'Gamification' Is Serious Business For Marketers

'Gamification' Is Serious Business For Marketers | Game on Hong Kong | Scoop.it
eventusinternational's insight:

Hear industry leaders speak at Harnessing the Power of Gamification conference in Hong Kong on December 9-11, 2013. Register now at http://www.eventus-international.com/#!gamification-your-marketing/c9c0

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Gamification for marketers: what old school games can teach us about engagement | Econsultancy

Gamification for marketers: what old school games can teach us about engagement | Econsultancy | Game on Hong Kong | Scoop.it
You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?
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6 reasons to get on board with gamification - Ragan

6 reasons to get on board with gamification - Ragan | Game on Hong Kong | Scoop.it
Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.

 

Gamification is transforming business strategies across organizations large and small. It sounds like child's play, but getting it right takes work.  Here's why gaming is worth the time and expense:

1. Games boost intelligence.

2. Games make annual evaluations better for both bosses and employees.

3. Games engage millennials.

4. Games succeed when they give players a higher purpose.

5. You won't believe how much work they'll put into a game.

6. Games boost performance.


Via marketingIO
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Pi Wen Looi, PhD.'s curator insight, March 4, 2014 2:04 PM

Gamification will increase how much your employees retain what they learn. 

Ziga Novak's curator insight, March 23, 2015 5:18 PM

A good example of how you can modify a simple game (like Monopoly) and use it for a very serious purpose. 

Alfonso Gonzalez's curator insight, August 6, 2015 4:49 PM

This is a post targeted towards the transmission of knowledge to a particular audience, in this case employees. But let's take this one step further...

 

What is the goal of your content marketing strategy? To educate, to transmit knowledge, to be perceived as the thought leader. We encourage you to read this post and take the lessons learned and apply it to your own "teaching methods" otherwise known as content distribution.

 

Gamification: one of the great underutilized B2B tactics out there.  In fact, the greatest underutilized B2B tactics in no particular order:

-Gamification

-Contests

-Loyalty Programs

-Referral Programs

-Slideshare

 

See the article at www.ragan.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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The Rise of Holistic Mobile Engagement - CIO

The Rise of Holistic Mobile Engagement - CIO | Game on Hong Kong | Scoop.it
The Rise of Holistic Mobile Engagement
CIO
There is a fundamental shift in the way we communicate.
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Are You Spreading Yourself Too Thin With Social Media

Are You Spreading Yourself Too Thin With Social Media | Game on Hong Kong | Scoop.it
Are you Spreading Yourself Too Thin With Social Media? If someone asked you how many social networks you actively use, how many would you list? (Are Your Spreading Yourself Too Thin With Social Media?
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What if your whole life was Gamified?

What if your whole life was Gamified? | Game on Hong Kong | Scoop.it

Via Ana Cristina Pratas
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Gammify | Mario Herger

Gammify | Mario Herger | Game on Hong Kong | Scoop.it
Gammify Judge: Mario Herger, International Gamification Expert http://t.co/ngsLszkw5l #gamification
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Gamification 2 Years On: what is it now, why is it still important? | Andrzej's Blog

Gamification 2 Years On: what is it now, why is it still important? | Andrzej's Blog | Game on Hong Kong | Scoop.it
A Long, Long Time Ago Just over 2 years ago, I posted an article called “What is Gamification and Why is it Important?” I rediscovered it the other day and (Gamification 2 Years On: what is it now, why is it still important?
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10+ Game-Based Learning Resources: From Practical Applications To Academic Theory

10+ Game-Based Learning Resources: From Practical Applications To Academic Theory | Game on Hong Kong | Scoop.it
10+ Game-Based Learning Resources: From Practical Applications To Academic Theory

Via Ana Cristina Pratas
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Maria Zappa Kasapidi's curator insight, August 29, 2013 1:19 AM

Αν και υπάρχει μια απότομη αύξηση στην αποδοχή και την επικράτηση της μάθησης μέσω του παιχνιδιού (games based learning) στα σχολεία κατά την τελευταία δεκαετία, ιδίως μετά την επιτυχία προγραμμάτων όπως το Khan Academy, το να παίζει κανείς παιχνίδια στην τάξη δεν είναι κάτι καινούργιο.

 

Τα εκπαιδευτικά παιχνίδια αποτελούν μέρος του μαθήματος στο Δημοτικό από τις αρχές της δεκαετίας του 1980, για την εξοικείωση των μαθητών στα μαθηματικά, την ιστορία, και την επίλυση προβλημάτων (προγραμματισμός). Αν και τα παιχνίδια στην αρχή δεν ήταν τόσο εντυπωσιακά, βοήθησαν να αγαπήσει την τεχνολογία μια γενιά παιδιών και έβαλαν ένα γερό θεμέλιο για τα εκπαιδευτικά παιχνίδια που επρόκειτο να εμφανιστούν αργότερα.

 

Τα πράγματα έχουν αλλάξει πολύ από τότε. Τα παιχνίδια έγιναν πολλά και εντυπωσιακα. Αλλά ένα πράγμα έχει παραμείνει ίδιο: τα καλά εκπαιδευτικά παιχνίδια δεν είναι απλώς εργαλεία για τη διδασκαλία. Δείχνουν στα παιδιά ότι η εκπαίδευση μπορεί να είναι διασκεδαστική!

Jeroen Bottema's curator insight, September 2, 2013 3:04 AM

"Even in Athens 2,500 years ago, a lecturer, seeking to keep his students’ attention, may have made a witty comment about the summer heat. But in the 21st century, teachers have more tools than ever before to entertain their students and teach them valuable lessons in the classroom."

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Gamification leader Badgeville launches The Behavior Lab - SD Times: Software Development News

Gamification leader Badgeville launches The Behavior Lab - SD Times: Software Development News | Game on Hong Kong | Scoop.it
Behavior Lab’s main charter to drive research, best practices and methodologies
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Winning at Their Own Game: The Business Benefits of Gamification - OnlineBusinessDegree.org

Winning at Their Own Game: The Business Benefits of Gamification - OnlineBusinessDegree.org | Game on Hong Kong | Scoop.it
Fun and games go hand-in-hand, and businesses have started to harness the power of that winning combo for their own benefit. This clever pairing is officia

Via marketingIO
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marketingIO's curator insight, June 12, 2013 6:35 AM
  • See the article at www.onlinebusinessdegree.org
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TechnologyAdvice's curator insight, June 12, 2013 3:59 PM

Gotta Love Case Studies.

Claudia McFarlane's curator insight, July 25, 2013 6:19 AM

Infographic

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B2B Gamification: How Autodesk used game mechanics for in-trial marketing - Sherpa

B2B Gamification: How Autodesk used game mechanics for in-trial marketing - Sherpa | Game on Hong Kong | Scoop.it

For the in-trial marketers at Autodesk, gamification is not a toy. Because of gamification, Autodesk experienced a 40% increase in participation in a free trial for one of its products.

 

Excerpt...

 

In this B2B Summit presentation, you will learn:

How gamification has been conditioned into our livesAutodesk's two approaches to in-trial marketingHow gamification was implemented into a free trial of a high-end productThe next step for Autodesk
Via marketingIO
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marketingIO's curator insight, July 15, 2013 12:21 PM

You can also download the slides to this presentation.


I firmly believe that Gamification for the B2B marketer is one of the most underutilized tactics available. Strongly encourage you to, at the very least, review the slides.


  • See the article at www.marketingsherpa.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us