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2013-14 CD1 INTRODUCTION PINSON

2013-14   CD1  INTRODUCTION  PINSON | sport sponsoring | Scoop.it
Google Drive lets you store up to 15GB of your stuff for free, access them from anywhere, and collaborate with others.
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Media & Money - How to capatilise on sports sponsorship - Part 1 - YouTube

(www.abndigital.com) Sport plays an intrinsic part in SA's culture. So in this sports-mad country big brands take opportunities to leverage off mega sporting...
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09382.pdf

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Here's how the PGA tour's sponsors benefit from the event.

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Sport sponsorship: the good, the bad and the politics | The Wall Blog

Sport sponsorship: the good, the bad and the politics | The Wall Blog | sport sponsoring | Scoop.it
Sponsoring major sporting events on an international playing field can bring rewards to brands. It’s any marketer’s dream and brings boundless opportunities
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Here, we talk about the interest for large firms to sponsor some events or sports clubs but also their politico-ethical implications that this entails.

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Game on: do children absorb sports sponso... [Public Health Nutr. 2013] - PubMed - NCBI

PubMed comprises more than 23 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
mathilde pinson's insight:

Maybe we should worry us about the indirect impact that may have sponsoring of firms like Mc Donald's or Coca Cola on children's health when they watch innocently sport on TV...

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Léa Denoux's curator insight, March 3, 2014 10:44 AM

this newspaper speak to the indirect impact that may have sponsoring of firms as Mc Donald's or CocaCola on children's health when they watch innocently sport on TV for example...

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Does the Emirates sport sponsorship strategy fly? | The Wall Blog

Does the Emirates sport sponsorship strategy fly? | The Wall Blog | sport sponsoring | Scoop.it
Emirates offer an amazing case study when it comes to how to own and activate a sponsorship area. They dominate sport sponsorship in a way that other brands
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O2 to digitally 'evolve' rugby sponsorship ahead of 2015 World Cup | News | Marketing Week

O2 to digitally 'evolve' rugby sponsorship ahead of 2015 World Cup | News | Marketing Week | sport sponsoring | Scoop.it
Operator parts company with nine-year incumbent of its sponsorship account to introduce ‘new thinking and innovation’.
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Jesse David Adelberg's curator insight, September 28, 2014 7:57 PM

1) I have learned that the cell phone companies are trying to bring the most information and media to their customers and by partnering with sports teams they can send live info and game highlights to the customers. 

 

2) What I found interesting the the article is that O2 is bringing live feed from the referees voice as well as visual feed to customers following on their phones. 

 

3) I selected this article because I have played rugby since I have been eight. And that no one really knows much about rugby so I decided it would be fun to share especially because its just growing in the USA. 

 

4)This information will be helpful because i have learned that in the sport world especially in marketing it is always helpful to think outside the box. The marketing industry is like the economy as far as almost everyday something changes and that we have to be on our feet for the next big thing. 

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Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study

Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study | sport sponsoring | Scoop.it
mathilde pinson's insight:

Maybe we should worry us about the indirect impact that may have sponsoring of firms like Mc Donald's or Coca Cola on children's health when they watch innocently sport on TV...

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Jesse David Adelberg's curator insight, September 28, 2014 8:29 PM

1) I have learned that in the sports world we want athletes to have a healthy diet and put good nutrients in their bodies. At the same time they also partner with unhealthy food and beverages. The reason the teams still work with these agencies is because of the money they have. 

 

2) I found that some of the teams may require the unhealthy food agencies to consider the wider implications of their sponsorship affiliations and could place a higher priority on health than revenue.


3) I selected this article because this is a problem all over the world when it comes to eating healthy and staying active.


4) This information helps me learn what the value of revenue is to some of these big time companies rather than general health. I have also learned that just because that their main business is to sell food or beverages they should find another way to promote themselves in a healthier way.