By Michael Burke & Hal MacDermot
For companies, organizations and individuals, an online reputation can be like a high school reputation -- fickle, and sometimes affected by the unscrupulous. On the other hand, a good online reputation helps you get ahead of the competition, and attracts more potential customers.
There’s a lot that you can do to take control and influence your online reputation, including projecting a positive presence that reflect your brand values, engaging your communities, monitoring social media conversations about you, and taking decisive action in case of trouble. Of course, all of this requires having a social media policy in place, and careful, advanced planning. The world of social media turns very fast and if it turns against your company, you need to move fast.