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Infographic: The Demographics of Social Media Users

Infographic: The Demographics of Social Media Users | G33K Social Media things | Scoop.it

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.


Via Lauren Moss
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Charlie Dare's curator insight, August 22, 2013 11:05 PM

Which demographic are you dealing with..Pinterest has more rural people Facebook lots of younger women..and so forth no big surprises.LinkedIn of interest growing I,d think ..Instigram never used or tumbler !

Dawn Matheson's curator insight, August 27, 2013 11:40 AM

This is an interesting breakdown. Pew has done it again with great research.

Andrew Earnshaw's curator insight, September 20, 2013 3:28 PM

Must admit I don't dabble much with Pinterest, its never seemed Pinteresting to me !! Need to saw at up, I think.

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Top 10+ On-Page SEO Tips to Optimize Your Website (Infographic) | Geeky Stuffs

Top 10+ On-Page SEO Tips to Optimize Your Website (Infographic) | Geeky Stuffs | G33K Social Media things | Scoop.it
Top 10+ On-Page SEO Tips to Optimize Your Website (Infographic) http://t.co/uI9uVLGlz5 via @shaanhaider
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Le top 10 des fondamentaux SEO à respecter

Le top 10 des fondamentaux SEO à respecter | G33K Social Media things | Scoop.it
Le SEO est un métier en pleine évolution, et on observe de nouvelles tendances au cours des derniers 24 mois.

Via C-Marketing
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C-Marketing's curator insight, June 11, 2013 3:44 AM

Un rappel toujours utile!

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L’e-réputation : les menaces et les opportunité...

L’e-réputation : les menaces et les opportunité... | G33K Social Media things | Scoop.it
Les médias sociaux ont bouleversé les comportements des voyageurs, en particulier en ce qui concerne l’acte d’achat et la relation avec les agences et les TO.

Via FredColantonio, Marco Bertolini, C-Marketing
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FredColantonio's curator insight, June 8, 2013 9:47 AM

Et pan, il y a encore du travail !

 

"56% des tweets adressés à des marques sont encore ignorés par elles et que 52% des fans se désabonnent des pages Facebook des entreprises car ils trouvent leur contenu trop ennuyeux ou trop commercial"

Marco Bertolini's curator insight, June 14, 2013 8:33 AM

Trop de marques n'ont pas encore compris le fonctionnement des médias sociaux.  On ne répond pas aux tweets des fans ou on les inonde de pubs...  Construisez une relation de confiance avec vos fans : ils vous en seront reconnaissants !

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10 (excellentes) raisons de créer votre blog d'entreprise !

10 (excellentes) raisons de créer votre blog d'entreprise ! | G33K Social Media things | Scoop.it
Les entreprises ont souvent un site et affirment plus ou moins leur présence sur les réseaux sociaux.  Mais elles ne perçoivent pas bien quel est l'intérêt d'ajouter un blog d'entreprise à leur str...

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C-Marketing's curator insight, June 24, 2013 3:03 AM

Le blog est le prolongement naturel du site web. C'est un outil marketing redoutable, trop souvent négligé par les entreprises. 


Le blog est certes exigeant (en temps, régularité et créativité) mais c'est un investissement à long terme (contrairement aux réseaux sociaux). 


Excellent tour d'horizon des atouts du blog!

Drone Valley's curator insight, June 25, 2013 10:20 AM

Hélas combien d'entreprises sont-elles déjà prêtes ? http://bit.ly/10ims8L

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Small Businesses Find ROI in Social Media [Infographic] - Profs

Small Businesses Find ROI in Social Media [Infographic] - Profs | G33K Social Media things | Scoop.it
Social Media - A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...

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iNeoMarketing's curator insight, May 28, 2013 7:59 AM
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The Benefits of Using Social Media Marketing

The Benefits of Using Social Media Marketing | G33K Social Media things | Scoop.it
The Benefits of Using Social Media Marketing

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Relation client par téléphone : flops, perles et bonnes pratiques

Relation client par téléphone : flops, perles et bonnes pratiques | G33K Social Media things | Scoop.it
Le Human Consulting Group recense quelques perles de mauvaises relations client par téléphone mais donne aussi ses...

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Google+ Is Now The Number Two Social Network In The World

Google+ Is Now The Number Two Social Network In The World | G33K Social Media things | Scoop.it

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.


A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.

 

Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.


Via Lauren Moss
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David Dellamonica's comment, March 3, 2013 5:49 AM
absolutely
Two Pens's curator insight, March 3, 2013 6:24 PM

Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind.

Janet Louise Stephenson's curator insight, May 3, 2013 10:23 PM

Do you believe that Google+ moved ahead of Twitter?

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How Social Sites Make Money - Infographic

How Social Sites Make Money - Infographic | G33K Social Media things | Scoop.it

The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business.


Via Lauren Moss
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Reeda Malik's curator insight, February 14, 2013 2:51 AM

Ever wonder how these social sites make their money?

Philippe Trebaul's curator insight, March 2, 2013 6:42 AM
How Social Sites Make Money ? - Infographic

"The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business".




















How Social Sites Make Money - Infographic via @MYDstudio http://sco.lt/...


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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | G33K Social Media things | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.


Via Lauren Moss
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Joshua OCock's curator insight, March 27, 2013 10:02 AM

Very interesting - but I'm not sure things will stay this way for long..

eileenludwig's curator insight, April 9, 2013 12:31 AM

Charts help you see the big picture of social media for your business

ccafaro1's comment, April 28, 2013 3:32 PM
objective profile at moment. Good.
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Which Social Media Marketing Tactics Work Best?

Which Social Media Marketing Tactics Work Best? | G33K Social Media things | Scoop.it

Study: How B2B and B2C marketers are approaching social media
SUMMARY: The goal of business-to-business marketers' social media strategies differs from their business-to-consumer brethren, according to an Ascend2 survey. Whereas B2B and B2C marketers name improving customer engagement as the top priority, B2B marketers care more about increasing content reach, lead quality and lead quantity. Tactics differ considerably as well, with B2C more than twice as likely to advertise on social nets, and B2B four times more likely to create whitepapers and research content.

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intentree's curator insight, March 27, 2013 7:31 PM

Excellent tips on how to frame and modify your social media strategy. You can't step around this checklist

Kevin Wong's comment, March 28, 2013 3:34 AM
Yessir
Jerry W. Burt's curator insight, March 28, 2013 1:32 PM

Find out which Social Media Tactic works best for your business and industry. Register for the upcoming Networking Event

The Social Media Collaborative

May 15th go to:

http://www.startmyhomebizuniversity.com

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | G33K Social Media things | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | G33K Social Media things | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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[Infographie] Quel média social utiliser et comment ?

[Infographie] Quel média social utiliser et comment ? | G33K Social Media things | Scoop.it

Via Mounira HAMDI, LEWIS Pulse France
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Jim Lerman's curator insight, June 1, 2013 12:13 AM

Same comment here as for the previous matrix on social media platforms: the differences between education and business can be so fascinating.

Elizabeth Hutchinson's curator insight, June 3, 2013 2:59 PM

interesting infographic. 

Ivon Prefontaine's curator insight, June 3, 2013 6:51 PM

An excellent infographic to guide us along the path.

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | G33K Social Media things | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | G33K Social Media things | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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28 astuces pour les débutants sur Adwords [Infographie]

28 astuces pour les débutants sur Adwords [Infographie] | G33K Social Media things | Scoop.it
Aujourd'hui je vous propose une infographie très intéressante réalisée par White Shark Media donnant "28 astuces que j'aurais aimé connaître quand j'étai

Via Olivier JADZINSKI
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Olivier JADZINSKI 's curator insight, June 24, 2013 5:29 AM

un peu trop long pour que je l'adapte ...

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The Social Media Dimensions Blueprint (Infographic)

The Social Media Dimensions Blueprint (Infographic) | G33K Social Media things | Scoop.it

Like all new technology, social media changes fast.

Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.


The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.


Via Lauren Moss
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MESODEV's curator insight, May 31, 2013 4:01 AM

Voilà une infographie utile plutôt que de rechercher sans cesse les bonnes dimensions !

Therese Matthys's curator insight, June 6, 2013 10:05 AM

Is your company consistent with its brand image online across all channels?

John Thomas's curator insight, February 12, 2014 12:39 PM
The Social Media Dimensions Blueprint (Infographic)
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Créer une chaîne Youtube efficace : 5 étapes

Créer une chaîne Youtube efficace : 5 étapes | G33K Social Media things | Scoop.it
En mars 2013, Youtube dépasse officiellement les 1 milliard d'utilisateurs actifs par mois. Près d'un internaute sur deux visite désormais Youtube. Il devient ainsi un média inévitable pour les e

Via Gaetan Baene, Yann De Tod, Caroline Generosi Herpin
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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] | G33K Social Media things | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.

 

To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.

 

The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

First quarter: Take social media inventory.Second quarter: Work on relationships.Third quarter: Integrate everything.Fourth quarter: Look backward, then forward. 

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.


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The Right Image's curator insight, January 25, 2013 10:28 AM

Contemporary piece - right up there with current thinking..... 

Meagan Cooper's curator insight, February 3, 2013 11:38 PM

Excellent info on how to increase your social media impact. Gives information on how to tackle a social media presence with ease and enables you to creates a path to social success through its many tips. 12 month plan for developing the social media success that will help you succeed

Philippe Trebaul's curator insight, March 2, 2013 6:12 AM
La voie du succès des médias sociaux en 2013: Un plan de 12 mois [Infographie]

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.




The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] via @MYDstudio http://sco.lt/...


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12 Steps to Promote Each and Every Blog Post (infographic)

12 Steps to Promote Each and Every Blog Post (infographic) | G33K Social Media things | Scoop.it

Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how...


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Nick Herbert's curator insight, February 6, 2013 12:21 AM

All abput consistnet message from your brand - think of it like a magnet which always acts the same way

Philippe Trebaul's curator insight, March 2, 2013 6:39 AM
12 Steps to Promote Each and Every Blog Post (infographic).

"Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how"...

























12 Steps to Promote Each and Every Blog Post (infographic) via @MYDstudio http://sco.lt/...


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A Printable Guide to Social Media [#Infographic]

A Printable Guide to Social Media [#Infographic] | G33K Social Media things | Scoop.it

Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.

But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.

 

Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.

Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...


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Pedro Barbosa's curator insight, March 2, 2013 5:16 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Katelm's curator insight, March 4, 2013 5:44 AM

Un résumé graphique pour savoir à quoi correspond les differends réseaux sociaux, comment s'y inscrire et le vocabulaire associé.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Cool!

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26 Things to Note Before You Develop a Website – Infographic

26 Things to Note Before You Develop a Website – Infographic | G33K Social Media things | Scoop.it

If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...


Via Lauren Moss
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Laser Focus Coaching's comment, April 25, 2013 5:53 PM
Great point Jayne.
Josie's comment, April 26, 2013 4:59 PM
Great points! I definitely would incorporate them into my workshops for entrepreneurs who may be just getting started or wondering why their site does not work!
AndySernovitz's curator insight, May 3, 2013 6:44 AM

There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic showing the basic things to note before someone or company develop a website...

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10 conditions peu connues par les marques mais pourtant imposées par Facebook - Kriisiis.fr - Outils, Conseils et Actualité Social Media

10 conditions peu connues par les marques mais pourtant imposées par Facebook - Kriisiis.fr - Outils, Conseils et Actualité Social Media | G33K Social Media things | Scoop.it

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360Miles's curator insight, March 27, 2013 10:07 AM

Conseils utilles pour votre utilisation de Facebook !