Since Google first launched the +1 button earlier this year, the company has been swiftly moving to add new features in the social sharing arena.
Here's what caught my attention:
+1 Button Gets Social with Google+: Now, after several months of visibility, the Google +1 button installed on websites can be used not just approve content, but also to share it to your social circles on Google+. When you are logged into your Google+ profile and click the +1 button on a website, the share box from Google+ will appear, allowing you to post a comment about the content or website as well as to select which circles and contacts you’d like to share it with.
What This Means for Local Marketing
These changes make using Google+ an even more powerful tool for local online marketing. Currently, you can use your personal Google+ profile to market your local business, since Google does not yet allow business profiles on the site. By easily sharing content from across the web with your circles, you can establish your profile as a resource, boosting your ability to share about your own business as well! These changes also signal that Google is still committed to social, reinforcing the need for local businesses to get involved in creating and sharing dynamic, optimized content in order to rank well in search, build a great online reputation, and optimize their web presence.
Since day one, bloggers, social media experts, and just about anyone with an opinion has been very quick to pass judgement over Google+'s future. The social network hasn't even closed ...
Here's what caught my attention:
Your data isn’t stuck inside Google+
Google has the luxury of looking at the mistakes that Facebook and Twitter have made, to make sure that it doesn’t go down the same path. Google makes it easy to get all of your data out of the site and onto your computer with Google Takeout. It would seem that Facebook has made every effort to lock your content into the social network and Google going in the complete opposite direction certainly gains it points.
Facebook and Twitter’s tipping point took at least 3 or 4 years to reach. While the current climate is very different from Facebook and Twitter’s earlier launch, it still does seem a little presumptuous to expect Google+ to get to the same point as its competition in 3 months.
Lots of good information and observations in this article.
What's Coming for Business in Google+?
Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.
What Edge Will Google+ Have Over Facebook?
Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.
Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.
Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.
Here's what caught my attention:
**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation
An idea, practice or object that is perceived as new
2. Communication Channels
The means by which messages get from one individual to another
The relative speed with which an innovation is adopted by members of the social system
4. The Social System
The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
Google+ content is slowly — but very surely — expanding its footprint inside of Google.com’s main search results. The latest integration comes via the rel=author tag that Google’s been supporting since the summer.
Software Inventor Russell Wright of Curation Profits (dot com) revealed today that his development team has dubbed Google Plus One a Google social 'virtual operating system', not merely another Google project- like Wave or Buzz.
Tres Cantos, Madrid (PRWEB) November 30, 2011 My Google Guide, specialized on Google+ and Internet Marketing strategies and services, released yesterday their newest, free guides: “The comprehensive guide to Google Plus” and 'Setting up a Google+ ...
G+ has launched a pilot to allow Pages admins to manage their accounts using HootSuite and other third-party apps.
One of the best ways for a small business to get on the map is to have the CEO and/or other key members of the executive team establish themselves as thought...
One of the best ways for a small business to get on the map is to have the CEO and/or other key members of the executive team establish themselves as thought leaders in their industry. A perfect example of this is the fact that you are reading this story on Small Business Trends. The small business experts who contribute to this site are hoping that their insights will pique your interest and encourage you to find out more about them and their businesses.
Thought leaders have myriad online avenues in which to broadcast their expertise and, hopefully, use those broadcasts to generate business. With the advent of social media, small business owners and experts now use Facebook, LinkedIn, Twitter and YouTube (among other social media platforms) to get the word out.
This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael....
@mqtodd on twitter
Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com
He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online.
Here's an excerpt:
We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release.
I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more.
So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long.
This is an insightful piece by Jon Evans for Techcrunch
Intro: He asks.....
"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."
Here's what caught my attention:
Can Facebook seamlessly do both, and be all things to all people?
Maybe, but that’s not the direction they’re going.
****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,
****while Google seems to be building G+ “the Facebook way,”
****around personal curation and social selection.
****The key difference is that, as moot aka Christopher Poole said the other day,
****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.
Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.
This is truly thoughtful piece about the thinking involved in making good use of G+. It's not rocket science...but it's also not obvious. Jaana Nystrom's Scoop this site, MediaTapper, are really useful.
Here are the articles I've written about using Google+, all should be helpful and instructive. Not telling anyone how it must be done, but how it can be done, rather. Have a read and you'll be enjoying the Google+ experience more, I hope... :D
Did you know you can post from Google+ to any blog or service that lets you post by email? Just create a circle with a single member and use your "post by email address" as the email address for that member. Anything you share with that circle will be posted to the other service.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.