Although most people believe in Big Data, they aren't adopting it quickly, because they don't understand it, says a study by IBM and Oxford University...
Companies Value Big Data But Are Still Hesitating, Says IBM
Lack of understanding may be holding up Big Data, says a study from IBM and Oxford University
On October 22, 2012 by Peter Judge 0
Organisations are looking to Big Data for future profits – but most are at an early stage, according to an IBM-backed report. And when they get started, they may be stymied by a lack of skills.
Nearly two-thirds of UK organisations want to use Big Data for competitive advantage, according to a study by IBM and Oxford University’s Said Business School. However, around 70 percent of those polled are at the early stages of introducing the technology – exploring the subject and learning what it is about.