“WHO – your life into a movie” is a brand new cross media concept which merge traditional tv- soap opera, internet series and mobile device with user interaction and co-creation (user-created content). Based on traditional ongoing, episode work of dramatic fiction presented in serial format the WHO project aims to formalise a loose interactive framework that will allow anyone to contribute and participate in the story we will create together.
In each episode a new character is introduced to the audience. The audience is invited to participate in the development of the WHO project by submitting a short video (which can be produced with mobile phones, web cams or with a video camera and the novel can be watched on a computer, TV or mobile equipments) suggesting the personality or actions of a new character. Ideas generated by the audience are then developed by a creative team and an actor/actress will be selected to play the role created.
Being based on a novel structure, the WHO project aims to create a relation among the audience and the novel main characters. By allowing the audience to create the profile of the new characters entering in the novel, people can influence the narrative.
Via Gary Hayes