Sheryl Connelly has one of the most intriguing and unique positions in the automotive industry.
Connelly is global consumer trends and futuring manager at Ford Motor Co
She is global consumer trends and futuring manager at Ford Motor Co. But contradictive to her title, Connelly doesn’t believe anyone, including herself, can predict the future.
“The art of futuring isn’t about predicting the future,” she told MLive during a recent phone interview. “It’s much more about reminding people that no one can predict the future and shifting the conversation so people start to become aware that we have deeply embedded assumptions.